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Employee Satisfaction Surveys Stink

Written by: Martin Haworth

Article Overview: Truth is, in many organizations, the doing of the survey is more than enough. Only rarely does anyone get down to what happens next.

Employee Satisfaction Surveys Stink

Truth is, in many organizations, the doing of the survey is more than enough. Only rarely does anyone get down to what happens next.

It's an easy fix for organizations to churn out the annual or even bi-annual ('to show we really care') survey to their people, to assess 'staff satisfaction'. It is a great tactic for the Annual Report. Yet in most cases, it stinks!

Once the results are in, they get analyzed at Corporate, Divisional and Area level. Any improvements result in back-slapping ceremonies. Individual teams may get feedback on how they did.And for many organizations that's where it stops.

Sure, they may have a briefing and belief they are going forward, but no-one gets into the deep-seated behavioral issues that need to shift - because it's tricky, time-consuming and indeed they may have no clue as to how to take this element forward (but they did their survey OK!)!

Whilst the big-picture organization things are important, they usually fit at the bottom of Maslow's Hierarchy of Needs. The upper levels of fulfillment and self esteem cannot be delivered at arms length.

The only delivery-boy for the behaviors that really make a difference to your employees engagement is the direct environment where they work. And that's where each and every manager needs to get into close one-to-one relationships with each of their people.

To truly listen, to understand what they can really do to maximize engagement/retention/attendance as the minimum (and extremely good indicators in themselves, rather than the wheeled-out "to show we care 'survey'").

Big-time pro-active contribution from a whole team of employees (or is it 'colleagues'?), the bigger reward.

And here is where the local manager can really take advantage in what's happening in his business or with his team. He can take the results and make sure that local issues are resolved fast; that he/she asks deeper, more insightful questions about what his/her people are not happy about and then fix them fast.

By developing a local culture (albeit maybe working within corporate strictures), a local manager can make a very successful opportunity work well.

If the manager finds this a tough challenge on their own, one-on-one coaching, by someone who knows what they are doing, really can add positive numbers on the bottom line. I know, I've worked with clients who have seen number spiral, for the want of a pretty small investment in relative terms

And once behaviors shift, they shift for a lifetime of value! And that's what the manager can use to spread their own particular gospel, developing businesses, and people, as they go.

What a result, for success in a sterile corporate world (and psst, against the odds.

Martin Haworth is a business and management coach and trainer, working with a range of clients from corporates to individuals worldwide. www.MartinHaworth.com

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  Perfection Stinks!
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  Surveys Encourage Customer Feedback
  How To Work At Home With A Computer Taking Surveys

Article Tags: annual report, attendance, belief, big picture, big time, clue, colleagues, delivery boy, element, fulfillment, hierarchy, improvements, insightful questions, local issues, local manager, relationships, self esteem, staff satisfaction, tactic, tricky time



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