Focus on Brand - Courtesy of EasyJets Stelios
Focus on Brand - Courtesy of EasyJets Stelios
He was listing his top five things he 'wished I had known when I started'.
Previously I mentioned that he wished he'd been 'clear on his strengths and delegated the rest'. If you missed it you can find this on the 18th of November entry of my blog, through the link at the bottom of the article.
Number two on his list states:-
"Don't put all your eggs in one basket. Focus - on your job, on your brand."
This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal brand - about who you are in the work you do.
Working on any Brand means initially being really clear about what it is that you represent, where you are going in your offer and pulling all the stops out to consistently deliver that. To be authentic - all the time.
It is about questioning every action and measuring against the background of the Brand you personally, your business or organisation are.
Clarity and focus are what you must have as a constant magnet drawing you forward.
Martin Haworth is a business and management coach and trainer, working with a range of clients from corporates to individuals worldwide. www.MartinHaworth.com
Focus on Brand Courtesy of EasyJets Stelios - To learn more about this author, visit Martin Haworth's Website.
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Once upon a time, I mentioned that an easyJet flight to Venice had provided me with an insight to Stelios (Haji-Ioannou), the founder of the ground-breaking low-cost airline, which has revolutionised European air travel.
He was listing his top five things he 'wished I had known when I started'.
Previously I mentioned that he wished he'd been 'clear on his strengths and delegated the rest'. If you missed it you can find this on the 18th of November entry of my blog, through the link at the bottom of the article.
Number two on his list states:-
"Don't put all your eggs in one basket. Focus - on your job, on your brand."
This seems a bit of a contradiction to me, but the essence of the best part of what he said, for me is the second bit:-
"Focus on your Brand"
As I see it, this can be construed two ways. It can be the brand of the business or organisation you work within, or it can be your personal brand - about who you are in the work you do.
Working on any Brand means initially being really clear about what it is that you represent, where you are going in your offer and pulling all the stops out to consistently deliver that. To be authentic - all the time.
It is about questioning every action and measuring against the background of the Brand you personally, your business or organisation are.
Clarity and focus are what you must have as a constant magnet drawing you forward.
Martin Haworth is a business and management coach and trainer, working with a range of clients from corporates to individuals worldwide. www.MartinHaworth.com
Focus on Brand Courtesy of EasyJets Stelios - To learn more about this author, visit Martin Haworth's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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