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Making Business Change Normal

Guest post by: Martin Haworth

Article Overview: Change management can often be seen as delivering discrete activities towards a defined outcome. A series of changes in any organization requires a plan of action for delivery, which once complete, means we can get back to the day job. Yet that's just the time to think of change again...

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Making Business Change Normal

The principle of change is one that can mean concern and worry for anyone. However grounded, confident and flexible we are, the thought of change - especially where it's imposed on us - can be daunting. Because of the inadequate manner in which change has so often been imposed, many employees see change management as one of those activities managers and leaders get involved in that can only bring distress and pain.

Good managers know that the clichéd 'change is a constant' is the best attitude and that there are ways to embody the spirit of change in a positive and developmental way. Thus changing the perception of change almost entirely for their fortunate people. The way it can be.

By taking active steps to deliver change management initially on just one single occasion to be inclusive, flexible and open, whilst retaining the outcome goal required, managers can change the reality of change to be a fun, engaging and empowering activity for their people.

So, once a manager has become much better at managing change and their people come to trust them and where they are going, a whole new opportunity comes along.

You see employees like best to be challenged in their work. They like to learn new stuff; they enjoy being stretched; they love to take new risks. Indeed they want to come to their work to enjoy their day and be fulfilled in what they do.

This does not come from delivering exactly the same stuff each day. The sausage-machine mentality doesn't work well for most employees.

A manager good at helping change become a fun and exciting activity, where risk is minimized and the edginess of fear removed, can bring the two together.

Engaging a team in seeking change that will make a difference makes for exciting workplace. It makes individuals work much more effectively and enables outcomes to be extraordinary.

Where the status quo is the safer option, these amazing teams will actively hunt out change opportunities to create even better results than before well, just because it's a fun and creative thing to do. 'What can we change for the better?', will become their mantra, every day in every way.

By leveraging the energy that change can precipitate when change management is delivered in a good way, a manager will be able to radically magnify the performance of any team.

Not only will results be exceptional and out of the box, but their people will be engaged and love to stay, contribute and do even more of this stuff. And as manager who is captaining this ship, what a testament to their capabilities too.

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Home > Business-Coach > Martin Haworth > Making Business Change Normal >
Article Tags: change management, engaging employees in change, leading change, managing change, organisational change, organizational change, workplace change

About the Author: Martin Haworth
RSS for Martin's articles - Visit Martin's website

(c) 2010 Martin Haworth is a business and management coach and trainer. He is the author of Super Successful Manager!, an easy to use, step-by-step weekly development program for managers of EVERY skill level and a leadership and management trainer and coach at Coach Train Learn!

Click here to visit Martin's website
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Re: Spellcheck? Re: Spellcheck? - [quote="TheAnonymousMan":2f894q6j]When discussing the majority of people I would definitely say that most people hit the "Change" or "Ignore" button without thinking too much about the correct spelling of a word. All bosses are concerned about is getting the report to the Directors meeting on time.[/quote:2f894q6j] That probably depends on what the "majority" are trying to accomplish. I have word set to alert me about misspellings and grammatical problems, so I fix most as I go. But I also add names etc to the dictionary because I get tired of seeing the red and green squiggles when I know the info is right. If you're only going to click "Change" or "Ignore" then why bother to take the time to use spell check????? Business people that I work for want the info compiled in a timely manner and they want it right - which is fine because that's the way I strive to do any project. Sending out a memo, letter, report etc with obvious spelling and grammatical mistakes makes the person and the company look bad as far as I'm concerned. Shri
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
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Re: Kevin's Case Study #7 - How do you promote your new book? Re: Kevin's Case Study #7 - How do you promote your new book? - Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan
Re: Kevin's Case Study #7 - How do you promote your new book? Re: Kevin's Case Study #7 - How do you promote your new book? - [quote="orxan":kako3o5q]Hi Kevin, Normal conversion rate is 2% for me. High conversion rate can be 5-6% or more probably. But if you use Google Adwords techniques properly and have the good sales letter, then it can be 25-30% or more. It depends on books too. If it is exciting and shocking book with great sales letter then it will determine the rate of conversion, too. Orxan[/quote:kako3o5q] Hi Orxan, What are some Google AdWords techniques you can share with us that generate 25-30% conversion rates? Thanks


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