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Stakeholder Management Skills - Taking In The Big Picture

Guest post by: Martin Haworth

Article Overview: Stakeholder management is a vital element of ensuring that your projects are delivered without hindrance or delay. When considering just who can impact on progress, you need to think as broadly as you can...

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Stakeholder Management Skills - Taking In The Big Picture

When considering the implications that others might have on your project, it's always possible to be too focused on those closest to home. In fact, where issues arise that can significantly impact on even success or failure of what you attempting to deliver, it's vital to consider as many angles as possible.

If you tend to hold back and only think of those who are closest to the activities you are engaged in, you are pretty likely to find a few unexpected surprises along the way - and these are always the trickiest, because often they will not even have appeared on your horizon at all beforehand.

As such, the challenges they bring will be all the more challenging, because there will have been minimal thought as to their impact and even less on the ways to move them along and continue forward positively.

When you are considering those stakeholders who will be implicated in the activity you are involved in - whether it be an isolated project, or simply a change in a process or activity that might have ramifications for others too - it's best to ensure that you are comprehensive in your scan of those likely to want a say.

For this reason - if not for others as well - you might want to consider ensuring that this is thought through in a wide group of your team, because then there will be more heads chipping in with possibilities too. They have a broader and more creative view on just who might be involved and why.

This also means that whilst you might be perfectly capable of carrying out an assessment of which stakeholders will come up during the project, you might not have all the answers.

The more of your people involved in considering the potential stakeholders, the more likely the list will be comprehensive and the least be missed out. This will give the team a head start and make successful completion much more likely.

You might even consider involving some people who are not directly involved in the activities you are engaged in, simply so that they can have that broader view that you might miss, because you are that close to it.

As you all consider the impact that your work may have and consequently the range of individual affected, there are three key issues you need to consider:-

1. Apart from those directly implicated in the outcomes of what you are working on, who are the second and third level (and beyond) along the way, who might also need to be considered? Those who might not be directly impacted on, but be at the sharp end of other fallout or knock-on effects.

2. What level of damage might each of the stakeholders impact on your project and what could that mean to the outcome?

3. When considering each level of stakeholder, who are likely to be accessible to you and your people directly, so that you could work closely with them to find win-win solutions?

When considering stakeholder management, the level of detail you look at during the early phases may dictate success or failure. Even with successful projects, being able to minimize negative impact by early attention to key stakeholders (and this may mean third level or lower!), will prove invaluable.

Managing stakeholders is not just about attending to the most obvious - most managers and team leaders know this. What is often so vital is appreciating the levels down where concerns may arise and dealing with them at the earliest possible stages as well.

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Home > Business-Coach > Martin Haworth > Stakeholder Management Skills Taking In The Big Picture
Article Tags: big picture, management development, managing stakeholders, stakeholder management, stakeholders

About the Author: Martin Haworth
RSS for Martin's articles - Visit Martin's website

(c) 2010 Martin Haworth is a business and management coach and trainer. He is the author of Super Successful Manager!, an easy to use, step-by-step weekly development program for managers of EVERY skill level and a leadership and management trainer and coach at Coach Train Learn!

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