The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services
The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services
Your services have a high-barrier for entry. They are rather intangible and expensive (whether you think they are or not) to a potential client. Especially to someone who has not used the kind of services that you offer or to someone who has, but did not have good results with other service providers. Unfortunately, that does happen and you have to manage for that.
People hate to be sold but they love to get invitations. Don’t you? What if I could virtually eliminate your need to sell with this one solution? Would that be exciting to you? I bet it would. In my first year of business, this one strategy literally doubled my income.
When I use The Book Yourself Solid 7 Core Self-Promotion Strategies: Networking, Web, Direct Outreach, Referral, Keep-In-Touch, Writing, and Speaking, instead of trying to sell something through these efforts, I use these self-promotion strategies to create awareness for the solutions I offer to the very specific urgent needs and compelling desires of my target market by making a compelling offer that has no barrier for entry.
Remember, it’s, "who knows what you know" that's important when attempting to Book Yourself Solid. Do you realize how many more clients you could be serving if they just knew what you had to offer? That you had the solutions to their problems, the answers to their questions, and the keys to their salvation?! Alright, maybe I’m getting carried away. But in order to promote yourself, your services and products, your ideal clients need to know what you know on a deep and meaningful level. They need to know that you have loads and loads of invest-able opportunities that are based on their urgent needs and their compelling desires. The best way to do this is to have at least one compelling offer that has no barrier for entry.
I’ve been offering a free tele-seminar every Monday at 12pm Eastern for a while now that helps people think bigger about who they are and what they offer the world (it’ll also help you get more client). I even gave it a name. It’s called The Think Big Revolution. Every week I come to this conference call (which can hold hundreds of people at a time) with a topic that will help those who call in think bigger about who they are and what they offer the world. Sometimes the topics are specifically related to getting more clients and sometimes they are related to other principles and strategies that will help the callers be more successful in business and in life.
But here’s the thing - membership is free And I invite everybody that I meet to join. I’d like to invite you. I bet you’ll love it. And if you don’t you won’t come back. It’s simple. You get an opportunity to participate in something that should add great value to your life and test me out at the same time. And for me, well, it’s fantastic because I don’t have to “sell” anything. I can offer really great value to the lives of potential clients and customers at no risk to them. And then they have the opportunity to ask me for more business help if they are so inclined. There are tons of ways that you can set up this type of ‘always have something to invite people to’ self-promotion strategy. You are only limited by the lining of your imagination.
Oh, if you want to join the Think Big Revolution go to www.ThinkBigRevolution.com and sign up there. See how easy that was? No selling, just a generous invitation.
Of the 93% of my clients who successfully book themselves solid each and everyone one of them used this strategy. And by the way, when I started doing these calls about 6 people came to the call each week. Now, there are over 5000 members of The Think Big Revolution.
Are you starting to get how the ‘always have something to invite people to offer works’? The value you add in your offer meets the needs and desires of the people you serve. This no-barrier-for-entry offer is the first stage of the Book Yourself Solid Sales Cycle. Then as you continue to build trust over time by offering additional value and creating awareness for the services you provide, you’ll attract potential clients deeper into the sales cycle; closer towards your core offerings.
The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services - To learn more about this author, visit Michael Port's Website.
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The Book Yourself Solid Always-Have-Something-to-Invite-People-to-Marketing-Strategy is simply the most effective marketing strategy on the planet for the professional service provider.
Your services have a high-barrier for entry. They are rather intangible and expensive (whether you think they are or not) to a potential client. Especially to someone who has not used the kind of services that you offer or to someone who has, but did not have good results with other service providers. Unfortunately, that does happen and you have to manage for that.
People hate to be sold but they love to get invitations. Don’t you? What if I could virtually eliminate your need to sell with this one solution? Would that be exciting to you? I bet it would. In my first year of business, this one strategy literally doubled my income.
When I use The Book Yourself Solid 7 Core Self-Promotion Strategies: Networking, Web, Direct Outreach, Referral, Keep-In-Touch, Writing, and Speaking, instead of trying to sell something through these efforts, I use these self-promotion strategies to create awareness for the solutions I offer to the very specific urgent needs and compelling desires of my target market by making a compelling offer that has no barrier for entry.
Remember, it’s, "who knows what you know" that's important when attempting to Book Yourself Solid. Do you realize how many more clients you could be serving if they just knew what you had to offer? That you had the solutions to their problems, the answers to their questions, and the keys to their salvation?! Alright, maybe I’m getting carried away. But in order to promote yourself, your services and products, your ideal clients need to know what you know on a deep and meaningful level. They need to know that you have loads and loads of invest-able opportunities that are based on their urgent needs and their compelling desires. The best way to do this is to have at least one compelling offer that has no barrier for entry.
I’ve been offering a free tele-seminar every Monday at 12pm Eastern for a while now that helps people think bigger about who they are and what they offer the world (it’ll also help you get more client). I even gave it a name. It’s called The Think Big Revolution. Every week I come to this conference call (which can hold hundreds of people at a time) with a topic that will help those who call in think bigger about who they are and what they offer the world. Sometimes the topics are specifically related to getting more clients and sometimes they are related to other principles and strategies that will help the callers be more successful in business and in life.
But here’s the thing - membership is free And I invite everybody that I meet to join. I’d like to invite you. I bet you’ll love it. And if you don’t you won’t come back. It’s simple. You get an opportunity to participate in something that should add great value to your life and test me out at the same time. And for me, well, it’s fantastic because I don’t have to “sell” anything. I can offer really great value to the lives of potential clients and customers at no risk to them. And then they have the opportunity to ask me for more business help if they are so inclined. There are tons of ways that you can set up this type of ‘always have something to invite people to’ self-promotion strategy. You are only limited by the lining of your imagination.
Oh, if you want to join the Think Big Revolution go to www.ThinkBigRevolution.com and sign up there. See how easy that was? No selling, just a generous invitation.
Of the 93% of my clients who successfully book themselves solid each and everyone one of them used this strategy. And by the way, when I started doing these calls about 6 people came to the call each week. Now, there are over 5000 members of The Think Big Revolution.
Are you starting to get how the ‘always have something to invite people to offer works’? The value you add in your offer meets the needs and desires of the people you serve. This no-barrier-for-entry offer is the first stage of the Book Yourself Solid Sales Cycle. Then as you continue to build trust over time by offering additional value and creating awareness for the services you provide, you’ll attract potential clients deeper into the sales cycle; closer towards your core offerings.
The Single Most Effective Marketing Strategy to Get Clients and Marketing Professional Services - To learn more about this author, visit Michael Port's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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