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Guest post by: Stewart Gordan Become an Author

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It seems as if every day a new business coach training program springs into existence. What is the difference between all of them? How do you determine which is both the best – and the best for you? How do you now which one will take you as far as you want to go? This article is here to help set the record straight and help you find the coaching school that is right for you.

First of all, you need to examine just what kind of coach you want to be. If business coaching is what you want to get into, what kind of business people are going to be your main target market? Do you want to concentrate on executives and CEOs? Do you want to work more with entrepreneurs and people just starting up their businesses? Narrow your focus so that you know what kind of target market you need training for. Then, make sure that all the programs and schools you are looking at offer the courses you need.

Secondly, make sure you know what you are getting out of these programs. Will you graduate with any of certification? Will it be an internationally recognized certification? Will those credentials even be of importance to your target market? You also want to look at the school’s history. Because the industry has been booming of late, a lot of schools are relatively new. They might not have the developed curriculum that you would want or a solid track record. If you can, talk to past graduates to see what the program did for them. Also try and talk to the course instructors to see how qualified they are and what their opinions of the program are.

Business coach training can be offered in a number of different ways. You need to be sure that you are enrolling in a program that suits you and the way you learn. For instance, I know that I, personally, could never learn by telephone, but that is exactly how many programs are offered these days. So too, I could never learn by email or long distance courses. I need someone up close and personal, in my face, in order to learn. But that’s just me. So find a program that is just you.

Finally, look into the nitty gritty details of the programs. How much does it cost (and don’t forget to factor in travel expenses, long distance phone calls, etc. where the case may be)? How many people have actually finished their training and get certified? Does the school offer re-certification programs? Are there any refund policies if you are not completely satisfied with what you have learned? Finally, is there any support or guidance offered for those graduates who want to start up their own coaching business?

Business coach training is an expanding industry, which means that competition is getting fiercer. Make sure you find a program that will meet both your needs and those of your future clients.

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