Life Coach Business
Life Coach Business
First of all, the number of people becoming coaches has surged in recent years. It is estimated that there are between 30,000 and 50,000 actives coaches around the world. Not only are there more people entering the field, but there are more institutions opening up to offer training and accreditation to become a life coach. There is also a massive increase in the number of workshops, books, and the like, offering people advice in the field. Nowadays, you can’t just set up shop and hope customers will come your way. You need to prove to them that you are highly qualified and skilled enough to take on their case.
The second major trend impacting the industry is the increased demand for coaches, and highly qualified ones at that. As the industry as a whole continues to grow at a rapid rate, coaches are finding themselves having to engage in intense and strategic marketing of their own. Now they’re not just advising others what to do. They have to make use of their own advice to keep their business going.
Thirdly, although the life coach business is growing and thousands of new coaches are entering the field, there are also those who have been in it for years. Much of the industry is becoming mature, since some coaches have been doing what they do best for over ten years. As a result, clients are becoming more conservative and cautious in doing their hiring. Do they want an eager and ambitious newbie? Or do they want to rely on the trusted wisdom of someone who’s been around longer? Both have their pros and cons, but it is something they should both be aware of, especially in how they market themselves.
Fourthly, the areas of specialization within the industry are increasing. Rarely are there generic life coaches any more. Nowadays, the number of people in the field has forced the industry to go niche. There are coaches on everything from losing weight to relationship counseling to career counseling to leadership skills. That can be good news for the life coach, so long as they are aware of the trend and choose to capitalize on it.
Finally, coaches need to take a look at the world around them and adapt. The number of products – both online and off – that coaches are using to help achieve their objectives, is rising. From e-books to workshops to podcasts, coaches are becoming experts at self-promotion.
These trends are hitting the life coach business hard. If you work in the industry, you need to be asking yourself what you’re doing about them and what they can do for you.
Life Coach Business - To learn more about this author, visit Stewart Gordan's Website.
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The life coach business is one of the most rapidly growing industries around. From the number of people becoming coaches to the number of people demanding the services of coaches, it is becoming an increasingly competitive industry. If you want to survive in the business, you need to be aware of some of the biggest trends impacting the way things are done.
First of all, the number of people becoming coaches has surged in recent years. It is estimated that there are between 30,000 and 50,000 actives coaches around the world. Not only are there more people entering the field, but there are more institutions opening up to offer training and accreditation to become a life coach. There is also a massive increase in the number of workshops, books, and the like, offering people advice in the field. Nowadays, you can’t just set up shop and hope customers will come your way. You need to prove to them that you are highly qualified and skilled enough to take on their case.
The second major trend impacting the industry is the increased demand for coaches, and highly qualified ones at that. As the industry as a whole continues to grow at a rapid rate, coaches are finding themselves having to engage in intense and strategic marketing of their own. Now they’re not just advising others what to do. They have to make use of their own advice to keep their business going.
Thirdly, although the life coach business is growing and thousands of new coaches are entering the field, there are also those who have been in it for years. Much of the industry is becoming mature, since some coaches have been doing what they do best for over ten years. As a result, clients are becoming more conservative and cautious in doing their hiring. Do they want an eager and ambitious newbie? Or do they want to rely on the trusted wisdom of someone who’s been around longer? Both have their pros and cons, but it is something they should both be aware of, especially in how they market themselves.
Fourthly, the areas of specialization within the industry are increasing. Rarely are there generic life coaches any more. Nowadays, the number of people in the field has forced the industry to go niche. There are coaches on everything from losing weight to relationship counseling to career counseling to leadership skills. That can be good news for the life coach, so long as they are aware of the trend and choose to capitalize on it.
Finally, coaches need to take a look at the world around them and adapt. The number of products – both online and off – that coaches are using to help achieve their objectives, is rising. From e-books to workshops to podcasts, coaches are becoming experts at self-promotion.
These trends are hitting the life coach business hard. If you work in the industry, you need to be asking yourself what you’re doing about them and what they can do for you.
Life Coach Business - To learn more about this author, visit Stewart Gordan's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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