Double your success. Tell the cleaner
Double your success. Tell the cleaner
Most companies have a mission statement and a vision. It is generally conveyed to staff at a strategy meeting. Often it is sent to all staff in a nice glossy brochure or in one case I saw, put on the back of a beer coaster of which supplies were given to the staff. The fact is a lot of businesses spend a lot of money and time and miss the whole point.
If you or I can walk into any business and find the cleaner and ask him or her what the mission and values of that business are and how their job contributes to those values we have found a truly awesome company.
I learned that conveying the message to the most junior of staff and having them understand how their job contributes to the greater whole is a key contributing factor to doubling the success of the business overall. However, there is a second part to this strategy. Don’t just do it once. I have seen dozens of companies pour money into the void of management retreats, glossy brochures, mission statements in gold frames, not to mention the beer coasters. If you as the owner of your business are not living and re inforcing the values and mission on a regular basis (weekly is good) then you are running the risk of the message not being lived by your staff.
So how do you go about this? The retreats, t-shirts, screen savers and all the rest are good ideas, but firstly you must meet with all staff and let them know what your values are and how they can live them and contribute to them throughout their role. Then you must put some incentives in place to ensure people are rewarded for living the values. This could be as little as an employee of the month, a chocolate bar or even just mentions in the company magazine. There are many ways to recognise staff without spending the GDP of a small nation doing so.
Every month for at least 6 months and then at least quarterly there after you need to have organised department meetings regards your mission and values and how the business relates to them. Never fall into the trap of thinking everyone knows what you stand for and how they contribute. This is not a process that like an injection. This is a regular treatment. If you are a small business, even one person, relate your mission to clients, a virtual board, suppliers and other stakeholders. At the very least it will help you stick to your core values.
In the early 1970’s global giant Johnson & Johnson recalled tens of millions of dollars of product because the quality conflicted with their mission. The cost was incredible. The feedback and press from their decision led them to a period of unprecedented growth that returned their decision exponentially.
Review your mission and values today, set a program to ensure everyone is constantly aware of how they add value to and support them, recognise and reward support and watch your profits grow.
Double your success Tell the cleaner - To learn more about this author, visit Mike Handcock's Website.
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After almost ten years in a high profile role in a major corporate I am convinced there is a significant contributing factor that delineates a highly successful business from a mediocre one and that factor my friends is the knowledge of the cleaner.
Most companies have a mission statement and a vision. It is generally conveyed to staff at a strategy meeting. Often it is sent to all staff in a nice glossy brochure or in one case I saw, put on the back of a beer coaster of which supplies were given to the staff. The fact is a lot of businesses spend a lot of money and time and miss the whole point.
If you or I can walk into any business and find the cleaner and ask him or her what the mission and values of that business are and how their job contributes to those values we have found a truly awesome company.
I learned that conveying the message to the most junior of staff and having them understand how their job contributes to the greater whole is a key contributing factor to doubling the success of the business overall. However, there is a second part to this strategy. Don’t just do it once. I have seen dozens of companies pour money into the void of management retreats, glossy brochures, mission statements in gold frames, not to mention the beer coasters. If you as the owner of your business are not living and re inforcing the values and mission on a regular basis (weekly is good) then you are running the risk of the message not being lived by your staff.
So how do you go about this? The retreats, t-shirts, screen savers and all the rest are good ideas, but firstly you must meet with all staff and let them know what your values are and how they can live them and contribute to them throughout their role. Then you must put some incentives in place to ensure people are rewarded for living the values. This could be as little as an employee of the month, a chocolate bar or even just mentions in the company magazine. There are many ways to recognise staff without spending the GDP of a small nation doing so.
Every month for at least 6 months and then at least quarterly there after you need to have organised department meetings regards your mission and values and how the business relates to them. Never fall into the trap of thinking everyone knows what you stand for and how they contribute. This is not a process that like an injection. This is a regular treatment. If you are a small business, even one person, relate your mission to clients, a virtual board, suppliers and other stakeholders. At the very least it will help you stick to your core values.
In the early 1970’s global giant Johnson & Johnson recalled tens of millions of dollars of product because the quality conflicted with their mission. The cost was incredible. The feedback and press from their decision led them to a period of unprecedented growth that returned their decision exponentially.
Review your mission and values today, set a program to ensure everyone is constantly aware of how they add value to and support them, recognise and reward support and watch your profits grow.
Double your success Tell the cleaner - To learn more about this author, visit Mike Handcock's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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