Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









3 HOT tips to improve your ads flyers and letters for Small Business Growth

Written by: Casey Gollan

Article Overview: 3 HOT tips to improve your ads/flyers and letters to increase your number of leads for small business growth.

Free Download - Business Coach Shows Business Owners How To 'Let-Go' Of Their Business - And Let Their Employees Run It By Casey Gollan
Name: Email:

3 HOT tips to improve your ads flyers and letters for Small Business Growth

One of the areas that you can dramatically improve the number of leads to your small business is through effective advertising.

Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers.

Here are three things you can do to improve your prospecting letters.

1. Use a benefit orientated headline, not your business name.

One of the biggest mistake most small businesses tend to make is using their business name as the headline for their advertisements.

Your prospective customer isn’t interested in your business name, they want to know what you will do for them. So tell them in the headline.

A case in point is the weight loss market.

If you’d like to lose weight which headline would appeal to you more…?

“Naughton Services” (business name headline) or…

“Lose 5kgs in 7 weeks” (benefit headline)

Obviously the second headline would appeal more.

Make sure you use benefit headlines for all of your marketing pieces.


2. Take a ‘Point of YOU’ approach.

Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.

Now rewrite your letter using the words YOU or YOUR.

Why?

Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.

So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by telling them how they will get value for money, and how they will benefit.

For example…

“I will talk about the 5 key areas that I feel are important in health”

“You will learn the 5 key important areas that will dramatically improve your health”

A general rule of thumb for any marketing piece is that for every ‘I’ or ‘We’ there should be 5 ‘You’ or ‘Your’s.


3. Ask the reader to ACT NOW!

At the end of all of your marketing pieces make sure you ask the reader to take action.

Specifically tell them to ‘pick up the phone’ or ‘visit our website’ or ‘visit our shop’.

It seems really strange to point this fact out. Yet so many businesses simply forget to tell the reader what they need to do to buy from them. And if you aren’t telling them, you’re losing sales.

Your customers are ‘silently begging to be led’ so tell them how to contact you or what they need to do to buy from you. It makes a HUGE difference. Try it and see for yourself.


These three guidelines you have just read, can immediately improve the results you’re getting from your marketing.

Try them, and see if they improve your business growth.

Copyright © 2005 by Casey Gollan. All Rights Reserved

Melbourne Business Coaching Casey Gollan has been adding $1 Million to $10 Million dollars in growth to businesses since 1996. To learn more about Casey's Business Growth Program, visit his Business Coaching site and watch a free video on how to grow your business.




Related Articles
  Flyer Design ? Exactly Why the Look of A Flyer Is enormously imperative
  Impressions: Vital To Sales Success
  Get Inside Your Web Site Visitor's Head
  Managing High Flyers
  A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business

Home > Business-Coach > Casey Gollan > 3 HOT tips to improve your ads flyers and letters for Small Business Growth
Article Tags:

About the Author: Casey Gollan
RSS for Casey's articles - Visit Casey's website

Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website.

Click here to visit Casey's website
Dashed Line

More from Casey Gollan
Work On Your Business A Key Factor For Achieving Small Business Growth
Business Coach Explains To You How To Add Value
Fax Software
Customers Lining Up To Buy From You
Problems In CRM


Related Forum Posts
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
These maybe the coldest franchises out there: These maybe the coldest franchises out there: - Here are the worst 15 performing franchises in regards to having the highest Small Business Administration (SBA) loan failure rates. The list is dotted with sub sandwich shops, fitness centers and car shops. WORST FRANCHISE LOAN FAILURES Failure % 1 OBEE'S SOUP SALAD SUBS 55.56% 2 LADY OF AMERICA 41.94% 3 COUNTRY CLUTTER (BED & BREAKFAST) 41.18% 4 COPY CLUB 36.36% 5 ALL TUNE AND LUBE 35.71% 6 PICKERMAN'S 35.71% 7 PHILLY CONNECTION 35.59% 8 ROLY POLY ROLLED SANDWICHES 34.78% 9 COTTMAN TRANSMISSION 34.48% 10 HAIR COLOR EXPRESS 33.33% 11 LEE MYLES AUTOMOTIVE TRANSMISSIONS 33.33% 12 GODFATHER'S PIZZA 33.33% 13 SMOOTHIE FACTORY 33.33% 14 BLIMPIE 31.39% 15 GOLF U.S.A. (RETAIL GOLF EQUIP.) 30.77% Source: Small Business Administration, SBA Loan Performance Within Franchise Code for the Period of FY 2001 - 2005
Exclusive: Interview with Results Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: Biz Plan Competition Re: Biz Plan Competition - i just wanted to say that posting Small Business Events on CanadaOne is a great resource. Thanks Julie!
Re: Great start, but no finish Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Four Secrets to Earning Income as an Author

Coaching - An Effective Tool for Managers

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.