3 HOT tips to improve your ads flyers and letters for Small Business Growth
3 HOT tips to improve your ads flyers and letters for Small Business Growth
Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers.
Here are three things you can do to improve your prospecting letters.
1. Use a benefit orientated headline, not your business name.
One of the biggest mistake most small businesses tend to make is using their business name as the headline for their advertisements.
Your prospective customer isn’t interested in your business name, they want to know what you will do for them. So tell them in the headline.
A case in point is the weight loss market.
If you’d like to lose weight which headline would appeal to you more…?
“Naughton Services” (business name headline) or…
“Lose 5kgs in 7 weeks” (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing pieces.
2. Take a ‘Point of YOU’ approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by telling them how they will get value for money, and how they will benefit.
For example…
“I will talk about the 5 key areas that I feel are important in health”
“You will learn the 5 key important areas that will dramatically improve your health”
A general rule of thumb for any marketing piece is that for every ‘I’ or ‘We’ there should be 5 ‘You’ or ‘Your’s.
3. Ask the reader to ACT NOW!
At the end of all of your marketing pieces make sure you ask the reader to take action.
Specifically tell them to ‘pick up the phone’ or ‘visit our website’ or ‘visit our shop’.
It seems really strange to point this fact out. Yet so many businesses simply forget to tell the reader what they need to do to buy from them. And if you aren’t telling them, you’re losing sales.
Your customers are ‘silently begging to be led’ so tell them how to contact you or what they need to do to buy from you. It makes a HUGE difference. Try it and see for yourself.
These three guidelines you have just read, can immediately improve the results you’re getting from your marketing.
Try them, and see if they improve your business growth.
Copyright © 2005 by Casey Gollan. All Rights Reserved
Melbourne Business Coaching Casey Gollan has been adding $1 Million to $10 Million dollars in growth to businesses since 1996. To learn more about Casey's Business Growth Program, visit his Business Coaching site and watch a free video on how to grow your business.
3 HOT tips to improve your ads flyers and letters for Small Business Growth - To learn more about this author, visit Casey Gollan's Website.
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One of the areas that you can dramatically improve the number of leads to your small business is through effective advertising.
Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers.
Here are three things you can do to improve your prospecting letters.
1. Use a benefit orientated headline, not your business name.
One of the biggest mistake most small businesses tend to make is using their business name as the headline for their advertisements.
Your prospective customer isn’t interested in your business name, they want to know what you will do for them. So tell them in the headline.
A case in point is the weight loss market.
If you’d like to lose weight which headline would appeal to you more…?
“Naughton Services” (business name headline) or…
“Lose 5kgs in 7 weeks” (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing pieces.
2. Take a ‘Point of YOU’ approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn’t care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So don’t tell them about you in your ads/flyers and letters. They don’t care! Appeal to their self-interest by telling them how they will get value for money, and how they will benefit.
For example…
“I will talk about the 5 key areas that I feel are important in health”
“You will learn the 5 key important areas that will dramatically improve your health”
A general rule of thumb for any marketing piece is that for every ‘I’ or ‘We’ there should be 5 ‘You’ or ‘Your’s.
3. Ask the reader to ACT NOW!
At the end of all of your marketing pieces make sure you ask the reader to take action.
Specifically tell them to ‘pick up the phone’ or ‘visit our website’ or ‘visit our shop’.
It seems really strange to point this fact out. Yet so many businesses simply forget to tell the reader what they need to do to buy from them. And if you aren’t telling them, you’re losing sales.
Your customers are ‘silently begging to be led’ so tell them how to contact you or what they need to do to buy from you. It makes a HUGE difference. Try it and see for yourself.
These three guidelines you have just read, can immediately improve the results you’re getting from your marketing.
Try them, and see if they improve your business growth.
Copyright © 2005 by Casey Gollan. All Rights Reserved
Melbourne Business Coaching Casey Gollan has been adding $1 Million to $10 Million dollars in growth to businesses since 1996. To learn more about Casey's Business Growth Program, visit his Business Coaching site and watch a free video on how to grow your business.
3 HOT tips to improve your ads flyers and letters for Small Business Growth - To learn more about this author, visit Casey Gollan's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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