Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

CRM Customer Relationship Management



Free PDF Download
Business Coach Shows Business Owners How To 'Let-Go' Of Their Business - And Let Their Employees Run It - By Casey Gollan

Name: Email:


CRM stands for Customer Relationship Management (CRM).

It’s hard to find a definitive definition of what CRM means. So I’ll outline the broad meaning and then give some examples.

You may have heard of the terms CRM and Customer Relationship Management in regards to software. Well CRM is not just a piece of software. It’s more than that.

The CRM Customer Relationship Management software is a vital component,

yet the whole business needs to understand CRM Customer Relationship Management in all departments and functions of the business and behave appropriately to make CRM Customer Relationship Management work.

An effective CRM Customer Relationship Management will include methodologies, strategies, software, and web-based capabilities that help an enterprise organize and manage customer relationships.

Why use CRM Customer Relationship Management?

CRM Customer Relationship Management is used to help businesses:

(a.) understand their customer, and
(b.) understand their customers’ wants and needs and
(c.) help the business serve them more efficiently and effectively

In turn this will help the business to improve customer satisfaction, increase staff productivity, slash operational costs and maximize the effectiveness of each customer interaction.

Let’s talk about these three different areas.

CRM Customer Relationship Management to Understand the Customer

In a CRM Customer Relationship Management application and approach a user will collect as much information about a customer that they can. They’ll collect names, addresses, contact numbers, age, sex, number of children etc. A CRM Customer Relationship Management process does this to, amongst other things; help ‘classify’ their customers.

A benefit of a CRM Customer Relationship Management system is that a user can help analyse which types of customers are best for their business.

Then once they know what customer ‘types’ are best they can then market to them in a ‘personal’ way – using the information gained about them.

CRM Customer Relationship Management to understand the customers wants and needs.
As information is collected about the customers’ personal life, information is also collected about their buying habits and stored in CRM Customer Relationship Management software.

Humans are creatures of habit. By analysing the information collected about the customer and their buying habits the CRM Customer Relationship Management can be used to help the business identify what the customers would most likely want or need to buy.

For example, if your CRM Customer Relationship Management information lets you know that your best customers typically like buying ‘red apples’ in November for an average sale price of $15. You can prepare a marketing approach that is sent out to them prior to November that will steer them towards buying $30 worth of apples.

The customer sees it as useful because it’s something they like to do at that time of year, and you’re offering them a reminder and perhaps an incentive to buy more. The business benefits by structuring the offer to increase the sales value and therefore increasing the profit return.

CRM Customer Relationship Management is Useful to Also Target New Customers

Information gathered in the CRM Customer Relationship Management will help the business to target more of the preferred customers. An analysis using CRM Customer Relationship Management software could tell the business, for example, that single males between 30 to 35 years of age that earn between $50,000 and $60,000 are the best type of customer for the business.

Knowing that information from the CRM Customer Relationship Management, the business can then hire a list from a direct mail list broker of all the single men that fit the description and target their marketing towards them.

The CRM Customer Relationship Management activity of improving the relationship with the customer is to help keep the customer more loyal to the company and thus improve the profitability of the business.

CRM Customer Relationship Management to Help Efficiency and Effectiveness of Business

A good CRM Customer Relationship Management application will help the business to become more efficient and effective.

The business can become more efficient because if a customer contacts the business, within seconds the customer service representative can produce the customers file. This will tell the employee all about the customer and their interaction with the business.

So a CRM Customer Relationship Management saves time for the business and is able to help the employees deliver high levels of personalised service.

A CRM Customer Relationship Management software program and approach can help the business become more effective. An example would be marketing.

Knowing all the information about the customers, the marketing strategies can be targeted towards the customers in a personal way. Thus marketing to a defined target market with a past history the potential of improved results is far greater than marketing to a ‘cold’ list.

This article should only be viewed a very broad overview of what CRM Customer Relationship Management is.

On http://www.crmsoftwarecenter.com/ you’ll find more detail and resources to help you understand and use CRM Customer Relationship Management for your business.

Copyright © 2005 by Casey Gollan. All Rights Reserved.


Casey A Gollan, The Business Growth Specialist - http://www.caseygollan.com.au> for CRM Software Center - http://www.crmsoftwarecenter.com - CRM Software Center- All the general information and resources for everything CRM - Customer Relationship Management. Visit www.crmsoftwarecenter.com for more articles and info on CRM.


Related Articles

  What is CRM?
  Learn about CRM benefits to Call Center
  CRM - an intelligent investment
  Customer Relationship Management
  Channel Management Training
  Customer Relationship Management
  Cient Relationship Management
  Why Sales and Customer Service Should Be the Same Person if You Want To Increase Sales
  Business Friendships
  Using Customer Service To Generate Incremental Revenue
  6 tips for Business Relationship Management
  Date Your Customers - They'll Keep Coming Back
  Here Is To Relationships and Sales
  7th of the 10 Kurlan Sales Management Functions
  Love the One Youre With Strengthening Existing Customer Relationships
  Are You Relationship Marketing
  Becoming the Master of Customer Data
  The "Stuff" Is the Fluff, The Flower Is the Power
  The Myths & Realities of Customer Relationship Management CRM
  How Life Time Value Effect Your Profitablilty?

Home > Business-Coach > Casey Gollan > CRM Customer Relationship Management >

Free PDF Download
Business Coach Shows Business Owners How To 'Let-Go' Of Their Business - And Let Their Employees Run It - By Casey Gollan

Name: Email:

About the Author: Casey Gollan

RSS for Casey's articles - Visit Casey's website
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website.
Click here to visit Casey's website.
Dashed Line

More from Casey Gollan
How A Business Coach Can Help You Set Up Your Business So You Can Let Go And Stay In Control
Fax Broadcasting Legal Bindings
Case Study Failed Implementation of CRM
Fax Broadcasting Explained
Fax Broadcasting

Related Forum Posts

No B.S. Time Management No B.S. Time Management
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT
Removal of Director paperwork Removal of Director paperwork
Re: LEADERS Re: LEADERS
Which kind of industries are you interested in? Which kind of industries are you interested in?

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Expert



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

10 Activities for Local-Remote Workteam Building

The Best Internet Marketing Techniques

The Advantages of Owning a Franchise

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.