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Fax Broadcasting
Written by: Casey GollanArticle Overview: Fax broadcasting is a fantastic advertising/marketing strategy to grow your business. When done right it can save you both time and money. Read on to find out how to use fax broadcasting successfully.
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Fax Broadcasting
Fax Broadcasting. 'Fax broadcast' is one of my favorite marketing strategies. Especially when you're marketing to businesses.
Fax Broadcasting is sending out a fax to your target market - all at the same time. Hence the word 'broadcast'.
So if you have 10 or 100,00 people on your database, you can use fax broadcasting to send them the same message within seconds of each other.
Fax Broadcasting Benefits
Fax Broadcasting is relatively cheap. Depending on the fax, the fax software, fax service and the fax server you use.
Fax Broadcasting is also very quick to implement and gets results.
If I am doing a flyer or brochure it'll take a week or so to get printed, sorted and then another week to get distributed. Whereas, if I'm broadcasting a fax, all I have to do is have the message completed on my computer. You don't even need to print it out! So I just e-mail the message to the fax service and get them to send it out. Thus you can save around two weeks in time, and a whole lot of money by faxing compared to mailing.
You could broadcast your fax yourself or outsource.
For my fax broadcasting, I outsource my faxing to a fax company.
They take my marketing piece and then broadcast it out to the database that I provide them with.
If you're broadcasting your fax to businesses, try and fax them in the morning or mid afternoon. I've found them to be the optimal times. In fact, in my fax broadcasting marketing package I'll tell you the specific times and days for best results.
Once your fax goes out, you'll find that within seconds of reaching your market, your phone will ring, or your web site will get hits.
Fax broadcasting is a pretty exciting strategy to experience if you have your marketing message right.
However, like anything, fax broadcasting may not work when you do it. So be prepared for a little bit of trial and error to get the results you want from fax broadcasting.
Copyright © 2005 by Casey Gollan. All Rights Reserved
Casey Gollan, The Business Growth Specialist - http://www.caseygollan.com.au., for Fax Center - http://www.fax-center.com - General information and resources for the internets most popular searched fax topics. Visit http://www.fax-center.com for more articles and info on fax topics.
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Related Forum Posts
Re: Best Internet Marketing Strategies
- It's funny to come across the phrase "don't put all your eggs in one basket" on the first thread I check out - after seeing the exact phrase on a blog about Squidoo's policy changes last year.
If you rely on a single strategy - such as, for example, building multiple Squidoo lenses about your affiliate programs, you are effectively at the mercy of the managers of Squidoo. They brought in a much stricter policy about links and spam last year, a lot of lenses were shut down.
Even with web hosting it probably makes sense not to rely on a single website or a single web host.
What are members' thoughts on the number of marketing methods to employ, and in what percentages?
In my case, for one of my games sites, it would be approximately:
1. Website seo, keywords and unique content 40%
2. Blog 25%
3. Forum 15%
4. Article marketing 10%
5. Squidoo 5%
6. Twitter & Facebook 4%
7. Broadcasting to my list - 1% (This needs to be built up...)
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