Growing Though Emotions
Written by:
Casey Gollan
Article Overview: Business coach. As a business coach I show business owners how to become a better business person. In this article I explain several concepts that will help you successfully grow your business through emotions.
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Free Download - Business Coach Shows Business Owners How To 'Let-Go' Of Their Business - And Let Their Employees Run It By Casey Gollan
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Growing Though Emotions
I have found over the years, in my own businesses, and with my clients businesses… that there is one big thing that come up and any time to thwart our dreams of successfully growing our business.
Emotions
Yes emotions.
It sounds funny to some people… until they are in the situation to experience them.
In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.
It sounds easy to do.
The reality for most people is - it isn’t.
For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.
You can have emotions that make you scared of failure.
You can have emotions that make you scared of success.
You can even have emotions that make you both scared of failure and success at the same time.
Let me give you an example of how emotions can disrupt your business growth.
I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.
They often say to me…
Case ‘I’d love to grow my business but I’m just too busy. If I had more time, I’d easily grow the business’.
So they start working with me.
We put into place certain things that free up their time – so that they can then grow their business.
You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.
And for many business owners – it’s terrifying.
All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.
So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.
They start self-sabotaging their success.
Can you relate to that?
Let me give you some examples…
Instead of going out and selling – you may look for paperwork to do.
Instead of training your staff – you keep yourself busy elsewhere.
Instead of doing your financials – you work extra on ‘little’ things that keep you away from doing your financials.
You may tend to create all different types of diversions…
Does this sound familiar?
Well guess what, it’s normal – and you can swiftly step through it – with some help.
I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…
You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.
Think about it… When you’re the boss in the business – who’s there to keep you accountable?
You can put things off… and sometimes it can really hurt you.
When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.
Maybe you could achieve the same results… would that be of benefit to you?
Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.
All the best business owners are able to work their way through these ‘emotions’.
And you can too!
It’s a key part of growing your business successfully.
In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.
He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.
Wasted on getting through my emotional blocks.
But I realize now that those emotions are what held me back in the first place and that I HAD to work through them to get to where I am now.
I had to become a $3 Million dollar businessman first before I could grow to $3 Million.”
And it’s true.
Show me a business that is growing, and I bet you a year or so before they experience business growth – the business owner went through significant personal growth.
And that’s the secret.
All super successful business owners have had exceptional personal growth.
If you are the business owner, for your business to grow. You first must grow.
So focus on growing yourself in areas to enable your business to grow. That’s the clue.
Find out what areas you are currently vulnerable in, in terms of both knowledge and skill. Then set about improving them yourself.
And you can do it by yourself, or with the help of other people. Like coaches mentors or even better – a business growth specialist.
So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.
For some of you it may be marketing.
For some of you it may be sales
For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…
Whatever it may be for you… write down a list.
Then set about improving on these areas so that your skills improve.
Then as your skills improve your fear diminishes.
Simple.
The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.
To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support
When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.
Well as you know and I know now – we never stop learning and we never stop studying… because if we do – we stop growing. And as an achiever – I love growing, learning and becoming better…
I realize now that the more I learn, the less I know.
So lets look at the best business owners and how they manage their ‘emotions’ so that they can grow their business.
Great business owners have a tendency to take ‘risks’. Well to the person on the street may call it a ‘risk’ but to the business owner it’s more of a ‘knowing’ – an intuitive gamble that what they think will work – will work.
So armed with a great self esteem and desire they go about learning how to do it. They study, research the topic and do what it takes to get the job done.
And they make sure they have support.
They surround themselves with great people that enhance their ability to ‘know’ what to do to grow their business.
Every successful businessman will tell you how important great people are to them. They insist on having excellent staff. If they don’t fit the mold, they do work in the company.
They insist on having the best accountants, the best lawyers and the best consultants they can find to help them grow their business.
You see it’s crucial to have someone there that can explain exactly what you’re going through – and most importantly tell you what the next steps are to take so that you can ‘make it through’ safely and successfully.
Working with an excellent Growth Specialist will help you see the path you have to walk. Because sometimes business owners can get trapped in the business – and may not be able to see there way out. A great specialist will help you out.
And they’ll help you out quickly and safely.
Much like if you wanted to climb Mt Everest. You’d get a Sherper to help guide you up the mountain, showing you the steps to take.
So by learning how to do it and getting great support you can overcome the emotions of growth.
It’s the seventh secret of business growth – growing through emotions.
Copyright © 2006 by Casey Gollan. All Rights Reserved
Business Coaching expert Casey Gollan helps grow businesses by $1 million to $10 million in 1 to 3 years. Since 1996 his coaching programs have added over $375 million to small businesses. Go to his Melbourne Business Coaching website and watch a free business growth video series.
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Re: What's 1 word to describe what your business will be in 2012
- Growing.
MichelleJ
God's Diet
- Very interesting, from both a health perspective and a marketing perspective.
Growing up Mormon we were raised on The Word of Wisdom. No coffee, no tea, no junk food, no smoking, no drinking..etc.
All good. But I think its harder and harder to find true, pure food these days.
And lets face it, I'm not likely to start growing my own produce or keeping cattle..
$3000 per mo Site for Sale: $65,000 OBO
- $3000 per mo Site for Sale: $65,000 OBO
Content and Community Driven Pet Websites
________________________________________
Profile: Two Pet Related Websites
Price: $65,000 OBO
Age of sites: 2 years 4 months
Monthly revenue: $3300 (plus or minus a couple hundred)
Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month
Monthly Server Costs: $100
Monthly Advertising Costs: $0
Total Profit Per Month $2500 - $3000
Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine)
Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming.
Software Editions: All software running latest releases.
Uniques Last Month: 200,000
Page Views Last Month: *2,000,000+ per month
Referring Sources: 1,000 different referrers
Referring Keywords: 60,000 Search Terms
First Page Results: Thousands of keywords and keyword combinations
Indexed pages (Google): 65,000+
Indexed pages (Yahoo): 26,000+
Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites)
Pages of Content: 60,000+/-
Alexa site rank: 124,000 (way off the mark due to audience profile)
Compete Site Rank: Much closer but still off.. See image
Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout.
Description:
I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo).
Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction.
I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find:
“The Growing Pet Industry Is One Trend You Can Bank On”
"In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006."
"According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country."
“We have only begun to see the tip of the spending iceberg"
“Pet Spending at All Time High”
"Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too."
The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well.
The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database.
I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin.
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petsite4sale@gmail.com
Meet Kim Kleeman - Shakespeare Squared: Named one of Inc.'s
- THIS IS PRETTY INTERESTING. WISH I'D THOUGHT OF IT FIRST!!!!
Meet Kim Kleeman: Shakespeare Squared: Named one of Inc.'s 500 Fastest Growing Private Companies in America.
Recognized as one of Working Mother magazine's 25 Best Small Companies. Awarded the title of Illinois Family Business of the Year. Lofty accomplishments for company founder Kim Kleeman, a woman who just a few short years ago swore she would never own her own business!
Having grown up the child of business-owner parents, Kleeman knew well the stresses and demands that entrepreneurial life can place upon a family. She met her husband, Jay, on the first day of college, and together they earned their teaching degrees and started making plans for a modest but happy life. When Jay's stint as a student teacher strained the family budget, though, they both started doing subcontract work proofing elementary school textbooks. Before long, they were taking on bigger jobs and hiring other teachers to freelance on various projects, and from that point on, they never looked back.
In 2003, the couple founded Shakespeare Squared, an educational development company that employs an army of freelancers to write and edit materials such as textbooks, lesson plans, teacher guides, activity workbooks, and test-preparation materials. Initially a home-based business managed by Kim while Jay continued his work as a high school teacher, the company now has a full-time staff of 20 and is branching out in new directions, publishing its own materials and offering an educational editing certification process. In three years' time, the company has grown by an incredible 815 percent, bringing in $2.3 million in revenue last year.
What we learned from Kim: That the most incredible resource for launching might very well be your own friends and family. Kim started this business with her husband; her best friend since high school is her director of human resources; her sister is a remote project coordinator; her lawyer brother weighs in on various matters; her mom is a managing editor; and her parents are her de facto advisory board, with whom she meets every morning to share a cup of tea and conversation in their backyard.
Words of Wisdom
"Trust your instincts and empower your people."
From Teacher to Tycoon
"I don't know if I had a big 'aha' moment about starting a business; our growth was really organic. After my second child I immediately got pregnant with my third and there was no turning back, because we weren't going to be able to afford day care for two babies on two teachers' salaries. I had been working from home and continuously had one or two projects going, and I set a goal of having 10 projects running simultaneously. So after my son was born, I enacted my own guerilla marketing plan and e-mailed every editorial director at the big publishing companies, looking for projects. We soon landed our first big client, HarperCollins Children's Books."
Not About the Money
"I just wanted to make the best company that I could and be happy doing it. If that included millions of dollars, great, but that wasn't really the goal. I didn't know at first how much work we would end up getting, but I think the extensive classroom experience of our people sets us apart in this field. As teachers ourselves, we understand the needs of our clients and we deliver on that."
It Takes a Village
"We employ over 400 freelance writers. Most are former teachers but we pull from publishing, journalism, and other fields as well. We developed a writing test that covers everything from copyrighting to educational taboos, and prospective freelancers must earn at least a B+. A nice plus with our business is the opportunity we can offer teachers for life beyond teaching. I really promote teachers in the classroom, but if the classroom just isn't your thing and you're still passionate about education, there is a place for you here."
Those Who Can, Teach
"Educators in this country are getting a bad rap. We ask them to perform many roles and yet we're not supporting them as a society. Prospective teachers must student teach to become certified and are expected to not work while doing so, but there are so many people from diverse backgrounds who would love to teach-and who would be great teachers-who can't afford to do that. The Shakespeare Squared Foundation helps pay for prospective teachers to student teach. My passion is to get the right teachers in place, because that makes all the difference for students."
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"It is definitely a challenge to find and retain the best talent, because I am up against large publishers. I have to provide a different culture and be creative in the way I offer benefits. We really believe in the work/life balance and offer such things as flex hours, remote work capabilities, and a working-parents room in the office. We've been recognized for these efforts, and because of them, our turnover is very low."
Networking 101
"You have to go into a networking situation with the idea in mind that there will be one person in the crowd who can make a difference to you, and you have to find that person. You may be talking to someone who makes shoelaces and has nothing in common with your business, but she may know someone in your field or know about an interesting business practice that could translate to your own. But the bottom line is that if it's not the right conversation, you politely cut it short and move on."
Strength in Numbers
"There is so much value in the process of incubating an idea with other women. I am always looking for women who are coming together creatively and collaboratively because things flow from it that you would never dream. When women support other women, we empower each other to take charge of our lives, whether by owning our own businesses or making a career change or making decisions about our families."
Best Advice
"I read in Working Mother magazine that women CEOs need to take the ability that they have in their work life to delegate responsibility and create a management team and apply that to their home life as well. So I really try to think of running my household the same way I run my business; whether it's cleaning ladies or repairmen, I find people I trust and have them take care of tasks that I don't need to spend time on. This has relieved a lot of guilt and allowed me to focus on the things that are really important."
Most Rewarding Moments
"Winning the Working Mother award as one of the 25 Best Small Companies felt pretty great because it showed that having a unique workplace does pay off. But even better is realizing that your message is getting across to your people. I love seeing quotes at my team's desks about goals and achieving your dreams, all of the exact things I say to empower them. It's cool to realize that there isn't a lot of cynicism, and that people are really buying into these ideas and making them their own."
Parting Thoughts ...
"My secret weapon is the news articles that I send to my team."
"I will retire when I have no more dreams to accomplish."
"I will always think of myself as a teacher."
"My greatest strength is my enthusiasm."
This featured lady was profiled by Noelle Pechar Hale, a freelance writer living in Los Angeles.
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