Best Practices for Using Testimonials

Guest post by: Diana Long
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Are You Missing the Obvious? - By Diana Long

One of the best ways for business owners to upgrade all types of marketing collateral is to provide compelling testimonials from your enthusiastic and satisfied customers.

Thoughtful placement of testimonials helps your future customers feel more confident and attracted to what you have to offer. Think about your own "buying behavior" for a minute. It's easier to make a decision about your purchase after you've read, heard or seen testimonials!

Here are a few quick and easy tips on how to get and use great testimonials:

1. Be ready for "impromptu" testimonials - When your clients give you glowing, positive feedback, jot it down. Ask your client, "May I quote you on that?" People love to help and are happy to have you quote them.
2. Jazz it up - Get their picture and add it to their testimonial on your web site, newsletter, and other marketing promo material. Creating audio and video testimonials? Huge plus! For high quality audios try Audio Acrobat. Great service. Video testimonials after a workshop are easily done with a "Flip" camera.
3. Best to use client's full name (have you seen testimonials with initials only?) - Using initials doesn't have the same "power" as a person's full name. If they have a web site, all the better!
4. Respect your client's time - People are so busy these days, you can do your client a big favor and create a "sample" testimonial based on the results they experienced with your service. Ask them to tweak it in their own words. This is a nice time saver for you and your client!
5. Concentrate on results and outcomes - This is what we are buying, right? We want to know that if we make this investment we are going to get the results we want. Make sure your testimonials reflect this. Testimonials that speak to what a nice person you are may be pleasant to read, but won't cut it when your potential client is making a buying decision about your service. They are looking for results.

I'd love to hear your thoughts on best practices on testimonials!

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Are You Missing the Obvious? - By Diana Long

About the Author: Diana Long

RSS for Diana's articles - Visit Diana's website
Diana is the creator of multiple programs including her proprietary, Blueprint for Success System™, with this system, Diana’s clients experience incredible results by implementing the Dream It, Design It, and Do It Process™ that Diana teaches. Other programs Diana’s company,The Life Design Institute offers include : Design Your Life & Business in a Day Programs™ , The Dream-Card Kit™ and the Ultimate Success Coaching Club. In 2007, Diana co-created the Award Winning, Business Breakthrough Series ™ Training Program, and the Business Breakthrough Home Study Kit™ with Meredith Liepelt. Diana is also a contributing author to the book, "Power and Soul, Secrets for Creating the Business and Life of Your Dreams"

Diana is a highly sought after Speaker and is a frequent guest expert on many radio programs including Prime Time Woman and Blog Talk Radio. She has been featured on NBC television, and in Small Business CEO Magazine and Business First .Diana’s insights, success tips and articles are also regularly published in hundreds of online media portals and in the Award Winning Life & Work Design Secrets e-newsletter, which reaches a large number of subscribers worldwide.

To learn more about how you can work with Diana so you design your business to support your "dream" freedom-based lifestyle, visit www.DianaLong.com or email Diana@DianaLong.com or call 740-657-1699

Home base for Diana is Ohio where she lives with her husband. In her free time, she enjoys Bikram Yoga, Swimming, Latin Dancing, traveling (especially to California & Colorado) and reading extensively. Diana also meditates daily having practiced meditation for over 18 years.

Click here to visit Diana's website.

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