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“Pink Spoon” Your Business

Written by: Diana Long

Article Overview: How to help your business in a changing economy.

“Pink Spoon” Your Business

Yes, it’s true. The economy is changing. It can be a scary time, or a time to “pull yourself up by your bootstraps” and take care of business. I see business owners fretting, complaining, and getting stressed out with all the news and “evidence” of a shaky economy. I see business owners getting stuck in a rut, doing the same strategies over and over again, hoping for better results, and disappointed they are NOT getting the results they want.

Einstein said, “The definition of insanity is doing the same thing over and over again, and then expecting a different result.” Could this be you? Are you stuck in a rut with how you do business? It’s pretty common.

One of the quickest and easiest ways to attract new prospects to do business with you is to give them an opportunity to “sample” your product or service. Baskin Robbins Ice Cream store knew this and offered free samples of ice cream with their now-famous pink spoon. I have vivid memories of myself at age 10 going over to the Baskin Robbins store after my weekly ballet class. Before I chose my flavor of ice cream, I asked for a sample and, of course, got a pink spoonful of some delicious new flavor. Baskin Robbins knew they “had” a customer and created a bond with me as a repeat and loyal customer for YEARS! The bottom line here for you as a business owner in a challenging economy is to innovate and do things differently to increase your money flow.

3 Quick Tips to “Pink Spoon Your Business”

1. Direct Mail - Mail out a postcard with a special incentive offer (a free session, ticket to an event, invitation to a free teleseminar, or coupon for a mini product).

2. Presentation - Giving free or low cost presentations that give your prospects great value is an awesome way to increase awareness and interest in your services. (Important - DON’T HARD SELL.) People do business with people they know, like, and trust. Let them get to know you first.

3. Free Needs Analysis/Discovery Session - Offer a Call-In Day to your list. You can let them know about it in your online or mailed newsletter (if you don’t have your own newsletter that makes you money, then we need to talk!). On your Call-In Day, have new prospects tell you what their needs are before you rush in to sell them your solutions. LISTEN to your prospects and deliver real value

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Article Tags: ballet class, baskin robbins, bootstraps, business owner, business owners, definition of insanity, direct mail, discovery session, flow 3, free samples, free session, loyal customer, mail mail, money flow, new flavor, scary time, session ticket, spoon, teleseminar, vivid memories



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