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What's Your Passion?

Written by: Diana Long

Article Overview: 80% of the working population feels on some level, unhappy, dissatisfied, and unfulfilled. In all likelihood, 4 out of every 5 people you meet are frustrated, under-enthused and not feeling like they are living their “purpose”.

What's Your Passion?

In 2005, Harris Interactive released a study, which found that only 20% of American workers are passionate about what they do. Wow, only 20%! That is really incredible if you think about it. This means 80% of the working population feels on some level, unhappy, dissatisfied, and unfulfilled. In all likelihood, 4 out of every 5 people you meet are frustrated, under-enthused and not feeling like they are living their “purpose”.

Entrepreneurs are the lucky ones.

Most likely you started your business because you have such a strong passion for the products and services that you offer.

If your passion is strong, you’ve got a clear vision, AND a plan in place with well designed strategies to execute your vision and goals then you’ve got a really good shot at being successful with your own business. What’s really exciting is that you can market your businesses today in ways that didn’t even exist a couple of years ago. How? By creating your own platform both online and offline by using incredibly effective social media tools such as blogging, twitter, facebook, online radio shows and online TV.

Is there a learning curve? For sure.

Do the rules of the game change often? Without a doubt.

But here’s what is so exciting. You can really “stand” out and become more visible if you are willing to embrace a whole new way of “doing” business.

First let’s talk about wine. (I’ll tell you why in just a minute)

I basically know very little about wine, other than a few incidentals based on my own family history. Because my mom was a native German, I was introduced to local white wines that came from the area of my German relatives. So I know my way with those super long German names on wine bottles. Bottom line, I basically know what tastes good to me and occasionally have a glass now and then.

Just in the last couple of weeks, wine popped on my ‘radar screen”. First was that I heard an interview that my friend and mentor, Gina Ratlliffe hosted with a really smart and energetic guy named Gary Vaynerchuk, who has his own online TV show called Wine Library TV. I checked out his web site, watched a few of his videos (really good) and watched a clip of Gary introducing wine to Ellen DeGeneres (and laughed out loud, it’s a funny segment, check it out) The really powerful thing that I learned here was what Gary is such a great example of being a really smart businessman AND an authentic, genuine person. By blending his passion and using the “cool” new social networking tools Gary Vanderchuk is becoming very successful and a bit of a celebrity. On a personal side note, it sparked some interest on my part to learn more about wine. It’s pretty interesting once you learn more.

Bottom line, if you really love what you are doing and are good at it, there is no better time than now to prosper from your passion.

Why? Now more than ever, people crave the “real deal”, they want to know like and trust who they are buying from. Authenticity, truth and transparency are what we all respond to. This is the “perfect storm” for who are willing to grow their businesses by creating and using an online platform via blogs, tweets, YouTube, and other social media opportunities.

If a wine enthusiast can do it, so can you!

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Related Forum Posts
Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?
Re: On taking Action - [quote="jvprosperity":1hd0zjku]I was surprised to not see the words along the lines of taking deliberate action within the article. Do yo think it's an important part of the 6 points Evan summarized from the article or is it implied?[/quote:1hd0zjku] Hi Andy, I think taking deliberate action is implied in the six points. For instance, I interpret them as follows: 1. Set your sights on where you’re going - Write your goals down on paper. 2. Educate yourself - Read everyday about your field and even take courses on it. 3. Passion pays off - Enjoy what you're doing. 4. Grow your money - Invest your money. 5. No guts, no glory - Go out and sell your product/service/self everyday as if it were last. 6. The Biggest Secret? Stop spending. - Put aside as much money as you can into savings your account/retirement fund.
The Old Girl's Network - (2003) - Haven't read this one yet... Contents A business of one's own: setting the stage Passion: Turning what you love into a real business Vision: Bringing Your Idea Into the World Pioneering Spirit: Discovering new frontiers Tenacity: Passions Bulldog Raising Capital: Translating your vision into dollars and cents Focus, feedback and flexibility Leadership lessons Life after the survival stage: Managing onward There's a Took Kit in the back that has lots of good stuff, including: Outline for competitive analysis: the basic issues to address before starting your company Outline for executive summary and business plan, with sample summary Explanation of non-disclosure agreement Milestone setting "Do you have what it takes" quiz Sample financing term sheet Due Diligence checklist Sample advisory agreement Process and systems review Outsourcing overview
The 7 Greatest Truths about Successful Women - Picked up a few books on my weekly trip to the library, thought I'd share their tables of contents. The 7 Greatest Truths about Successful Women: How You Can Achieve Financial Independence, Professional Freedom, and Personal Joy, by Marion Luna Brem. From the inside cover: In 1984, battling both cervical and breast cancer, and facing $500,000 in medical bills and a disintegrating marriage, Marion Luna Brem was desperate to find a way to support herself and her two young sons. With more than a few strikes against her, she started knocking on doors, looking for a job. Seventeen doors later, the blunt speaking manager of a car dealership in central TExas declared, "I've been thinking of hiring a broad." And with that invitation, Marion took her own first step on the road to financial independence, yada yada yada Today, this "broad" owns two automobile dealerships, an advertising agency, and a stake in a local bank. She sits on the boards of several businesses, etc. etc. 1. Who Wants to be her own boss? 2. Ladies, Start your engines 3. Resiliency 4. Nurturing 5. Intuition 6. Creativity 7. Passion 8. Self-Value 9. Sensitivity 10. Leadership 11. Balance


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