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Sales Training Top Salespeople Stay in Touch with Prospects and Customers
| Guest post by: Patricia Weber |
Article Overview: While November 10th, Forget Me Not Day is a day to remember family, friends, and loved ones, salespeople can also add their prospects and customers to the list.
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Free Download - Top 10 'Pain in the Business Butt' Reasons to Collaborate By Patricia Weber |
Sales Training Top Salespeople Stay in Touch with Prospects and Customers
While November 10th is a general Forget-Me-Not Day, salespeople can take advantage of it to build into their follow-up plan if they have missed a few touches throughout the year. It would be especially beneficial for those customers whom you haven't seen in a while. You don't want them to forget you, do you?!
Here are some great ways to celebrate National Forget Me Not Day:
Send Forget Me Not Day ecards to everyone on your email address book.
Send Forget Me Not gifts to clients you haven't seen in a while.
Give Forget Me Not flower seed packets to prospects and friends. Seed packets are inexpensive and easy to mail.
Phone people you haven't seen in a while and wish them a happy National Forget Me Not Day.
Do you know a client or prospect or referral partner who likes flowers? Forget-Me-Not’s are actual flowers you can send to them.
Do you have a photo of a memorable event with a customer? What about with one of your best alliance partners? Send them a customized photo card with a sentence or two that remembers the event.
Invite a previous or inactive client for coffee or lunch just to let them know you still think about them.
Set aside an hour that you can devote to doing small tasks for any prospect, client or connector who you talk to throughout the day.
Schedule part of the day to visit your clients and take a photo of you with them. Develop it and then surprise them with it as a gift the next year on Forget-Me-Not Day.
Get creative, in particular with those clients or prospects you haven’t talked to or seen in some time, in as many ways that you can to show them you remember them. In sales, people are more likely to use your product or service if they remember you. People are more likely to remember you if you remember them and you make them feel important. Use the Forget-Me-Not Day to act on this wisdom.
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Simple way to avoid Cold Calling
- Gary,
A chiropractor I work with hates cold calling (me too!) and he uses a technique to warm people up to using his services - it's so simple!
In Sales your dealing with 3 pools of people:
1. Strangers
2. Prospects
3. Returning Customers
You need to move people from one pool to the next. We'll concentrate on #1 and #2 as it's most relevant to your question.
My Clients does the following (you just have to tailor it to your situation - be creative).
My Client (we'll call him Bob) Bob leverages his time and resources to only get people that need his offer (pain relief) to put their hand up. Dealing with Strangers can get expensive and they don't like to be told what to do as they have no trust or relationship built with him.
So to get Strangers to put their hands up he writes up an offer with a free report on a particular pain relief - let's say lower back pain (note: he can simply just change lower back pain to neck pain and have a new report). and uses multiple marketing vehicles to promote the Free report - magazines, newspaper, forums, postcards, private clinics etc.
The only people picking up this information are the very people Bob would like as customers as they have Lower back pain. Bob's Free report ends with him stating his services and includes a Free in-house Consultation with no obligation.
You'd be surprised at how easily Bob converts Strangers into Prospects. Note: They become prospects when they ask for the Free Guide and in exchange provide their contact details. This gives Bob unlimited opportunity to contact them for the Free in-house consultation with no obligation to continue using him.
At this stage Bob's ability to close the sale lies in his office providing good customer service, Bob's ability to help the prospect and provide value at the free in-house consultation.
Notice, he hasn't had to pick up the phone to COLD-CALL his Stranger pool or his Prospect pool.
Hope that example helps to increase your prospecting!
7 words or less for Structogram
- Some "7 words or less" (more or less) for Structogram for your comments:
Training to get your message across(6)
Secrets to get your message across (6)
Training so people will listen to you (7)
Helping you get your message across (6)
Training to learn to get your message across (8)
Communications training for yourself and your team (7)
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Two Useful Books To Help You Focus On The CLIENT
- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
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