Stay In Touch With Customers for One Key Reason and 12 Appreciative Ways
Stay In Touch With Customers for One Key Reason and 12 Appreciative Ways
With a follow-up system you want authentic business reasons to keep staying in touch with your prospect. Here are twelve ideas get you started:
-Send something you know of personal interest. Maybe during early contact, your prospect talked about an interest in tennis. You find out about a tennis match or you come across an article. Copy this and mail it to your prospect.
-Within 30 days of their purchase or working with you, ask them for a testimonial.
-Offer an idea, valuable information, that you know will help. Telephone, email or send a card with this idea.
-Are you able to ask for your customer’s birthday? Everyone likes to be remembered on their birthday!
-Invite them to an event. It could be a workshop, a teleclass, a networking event or a client appreciation.
-Pick holidays that get under served and send a card.
-Make up your own holiday. How about an anniversary card around the date you first met them?
-With gift cards being so available, send a small gift of something they can use either for themselves or someone important to them. A gift card to Starbucks, or Barnes and Noble or many other choices.
-Ask them to complete a survey. Most people love giving their opinion!
-Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
-If you learn of something they are recognized for, send them a note of Congratulations.
-Be sure they get a newsletter or ezine from you.
The key in differentiation, no matter what you sell, is to build and maintain your relationship with prospects and clients. Be sure and help them remember you throughout the year so that when they are ready to buy your product or service they think of you.
Valuable information: Greeting card research shows that real paper cards as a marketing tool can generate a response rate of more than 50%, while a typical direct mail response from a flyer or the like gets around 2%.
Stay In Touch With Customers for One Key Reason and 12 Appreciative Ways - To learn more about this author, visit Patricia Weber's Website.
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There is one key way you that can differentiate yourself. If you systematize follow up with prospects, you will reach 80% of people who make their decision not on the first call, not even on the third contact, but somewhere between the fifth and twelfth.
With a follow-up system you want authentic business reasons to keep staying in touch with your prospect. Here are twelve ideas get you started:
-Send something you know of personal interest. Maybe during early contact, your prospect talked about an interest in tennis. You find out about a tennis match or you come across an article. Copy this and mail it to your prospect.
-Within 30 days of their purchase or working with you, ask them for a testimonial.
-Offer an idea, valuable information, that you know will help. Telephone, email or send a card with this idea.
-Are you able to ask for your customer’s birthday? Everyone likes to be remembered on their birthday!
-Invite them to an event. It could be a workshop, a teleclass, a networking event or a client appreciation.
-Pick holidays that get under served and send a card.
-Make up your own holiday. How about an anniversary card around the date you first met them?
-With gift cards being so available, send a small gift of something they can use either for themselves or someone important to them. A gift card to Starbucks, or Barnes and Noble or many other choices.
-Ask them to complete a survey. Most people love giving their opinion!
-Be a web-weaver. Did they mention to you a need they were trying to fill – a new barber or hairdresser, great restaurant recommendation? Whatever it is, show them you listened and let them know your suggestion.
-If you learn of something they are recognized for, send them a note of Congratulations.
-Be sure they get a newsletter or ezine from you.
The key in differentiation, no matter what you sell, is to build and maintain your relationship with prospects and clients. Be sure and help them remember you throughout the year so that when they are ready to buy your product or service they think of you.
Valuable information: Greeting card research shows that real paper cards as a marketing tool can generate a response rate of more than 50%, while a typical direct mail response from a flyer or the like gets around 2%.
Stay In Touch With Customers for One Key Reason and 12 Appreciative Ways - To learn more about this author, visit Patricia Weber's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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