Top Salespeople Marketing Muscles Flex During Recession or Down Economy
Top Salespeople Marketing Muscles Flex During Recession or Down Economy
My husband always has the TV on. He’s undoubtedly vaccinated against hearing this negative talk and is immune to having all that gloom and doom affect him. But it affects most of us.
I started my business during the early 1990’s recession and it turns out I’m in good company - Trader Joe's - 1958; MTV - 1981, iPod - 2001.
So in helping you repair or regulate your thermostat of business, there are seven things I’ve found that top salespeople do during a recession that don’t have them falling victim to all the chatter.
Just to summarize the first of the seven actions or beliefs is, “Step away from the negative talk.” Take actions that get you away from the gloom and doom. Turn off that TV and radio. Consider signing up for teleclasses to learn about “clearing” or “releasing” techniques. With the pessimistic collective energy swirling around you, it’s difficult to stay grounded. Even more so, but still possible, if you are in one of the sectors directly affected.
The second top tip salesperson use during a down economy is, “Flex more marketing muscles.” Now is the best time to look at all the ways you get prospects – and start revving up the way that works best for you.
I’m almost glad I’m not all that excited about networking! Have you been to any events lately? Many people just extend and repeat the media gloom and doom. If you like networking, this may be an opportunity to give people a boost. Talk about how good things are or are becoming for you, and how you are achieving this. Here are my top 3 strategies to doing this:
1. Take advantage of online tools. Consider boosting article writing, starting or writing more frequently in your blog; join and participate in two or three social networking websites; start a podcast or consider a blog talk radio show. The current technology can fit comfortably into the smallest of marketing budgets.
2. Consider attending local community trade shows. Either go as an exhibitor or an attendee. These tend to be more upbeat and there are people spending money to be at them.
3. Hold a public speaking event. Public speaking via workshops gets people in numbers to discover you. Partner up with a friend in a mutually compatible, non-competitive profession and introduce each other to both of your customers. Seek out venues that will put you in front of people who are not just prospects, but to attract people who are still willing to spend money.
Top salespeople have an openness to considering marketing possibilities they might not normally utilize during down economy times. A key is to go wide, go deep and keep going in the direction of where people are investing in what you offer.
Top Salespeople Marketing Muscles Flex During Recession or Down Economy - To learn more about this author, visit Patricia Weber's Website.
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If you watch television or listen to the radio, there is no escaping the recession talk. It’s a comedy of sorts really. Think about it. Your sales day went along smoothly. You may have gotten a new client, a new prospect, a potential joint venture partner. Then, before or after dinner, the media tells you it didn’t go well!
My husband always has the TV on. He’s undoubtedly vaccinated against hearing this negative talk and is immune to having all that gloom and doom affect him. But it affects most of us.
I started my business during the early 1990’s recession and it turns out I’m in good company - Trader Joe's - 1958; MTV - 1981, iPod - 2001.
So in helping you repair or regulate your thermostat of business, there are seven things I’ve found that top salespeople do during a recession that don’t have them falling victim to all the chatter.
Just to summarize the first of the seven actions or beliefs is, “Step away from the negative talk.” Take actions that get you away from the gloom and doom. Turn off that TV and radio. Consider signing up for teleclasses to learn about “clearing” or “releasing” techniques. With the pessimistic collective energy swirling around you, it’s difficult to stay grounded. Even more so, but still possible, if you are in one of the sectors directly affected.
The second top tip salesperson use during a down economy is, “Flex more marketing muscles.” Now is the best time to look at all the ways you get prospects – and start revving up the way that works best for you.
I’m almost glad I’m not all that excited about networking! Have you been to any events lately? Many people just extend and repeat the media gloom and doom. If you like networking, this may be an opportunity to give people a boost. Talk about how good things are or are becoming for you, and how you are achieving this. Here are my top 3 strategies to doing this:
1. Take advantage of online tools. Consider boosting article writing, starting or writing more frequently in your blog; join and participate in two or three social networking websites; start a podcast or consider a blog talk radio show. The current technology can fit comfortably into the smallest of marketing budgets.
2. Consider attending local community trade shows. Either go as an exhibitor or an attendee. These tend to be more upbeat and there are people spending money to be at them.
3. Hold a public speaking event. Public speaking via workshops gets people in numbers to discover you. Partner up with a friend in a mutually compatible, non-competitive profession and introduce each other to both of your customers. Seek out venues that will put you in front of people who are not just prospects, but to attract people who are still willing to spend money.
Top salespeople have an openness to considering marketing possibilities they might not normally utilize during down economy times. A key is to go wide, go deep and keep going in the direction of where people are investing in what you offer.
Top Salespeople Marketing Muscles Flex During Recession or Down Economy - To learn more about this author, visit Patricia Weber's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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