Top Salespeople Secret #3 During a Down Economy: Renew, Renew, Renew
Top Salespeople Secret #3 During a Down Economy: Renew, Renew, Renew
Secret one in quick review, “Step away from the talk.” Take actions that move you away from the gloom and doom. Turn off that TV and radio. Change friends if you have to!
The second top salesperson secret is “Flex more marketing muscles.” There are dozens, maybe hundreds, of ways to market yourself. In particular during down economy talk, you want to take marketing actions that you enjoy; inspired actions to boost your visibility.
Now secret three, one of my favorites: “Be renewed.” Relationships, redirect, reflecting, and resolve for starters. What is this “re” thing? Yes, it’s just a little prefix, and it signifies “again” or “again and again.” Repetition. Wow! And then there are the “re’s” that we don’t want, but we can use them to figure out what we DO want. What ways can you renew? Here are few for your consideration:
1-Don’t rely on just yourself during what might be a difficult time.
Recapture the joy of working relationships. Help some people connect with people they want to meet. Reach to some of your best referral partners for help. Hire a coach to help you with your thinking right now. Recapture the value of your product or service by talking with your happiest clients.
2-Don’t rewrite your complete sales and marketing strategy.
Redirect your marketing efforts. Do you need to target wider or narrower? In geography or type of client? It is certain that even with segments of the economy being affected, and even those just affected by the talk without evidence it’s affecting them, people are not going to part as easily with their money. Remove actions that don’t get you a return and refine actions that are moving you forward.
3-Don’t resign to the media’s reports.
Reflect on only good things because, in an economic downturn, there still are and always will be, sectors not at all affected. For example, as this article is written, if it works for you and what you sell – the food and medical industry are spending now!
However you resolve to renew, decide what you will do to flow into more business. And to flow you have to redirect your otherwise stale approaches. With reflecting, redirecting, recapturing, re, re and re, you WILL begin reaping. And that can be during and after any down economy talk.
Top Salespeople Secret 3 During a Down Economy Renew Renew Renew - To learn more about this author, visit Patricia Weber's Website.
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You can be a salesperson who is a thermometer or a thermostat during a down economy. You can gain control of your beliefs and actions if you are more like a thermostat. And that is what these top seven secrets depend on: you being more like a thermostat.
Secret one in quick review, “Step away from the talk.” Take actions that move you away from the gloom and doom. Turn off that TV and radio. Change friends if you have to!
The second top salesperson secret is “Flex more marketing muscles.” There are dozens, maybe hundreds, of ways to market yourself. In particular during down economy talk, you want to take marketing actions that you enjoy; inspired actions to boost your visibility.
Now secret three, one of my favorites: “Be renewed.” Relationships, redirect, reflecting, and resolve for starters. What is this “re” thing? Yes, it’s just a little prefix, and it signifies “again” or “again and again.” Repetition. Wow! And then there are the “re’s” that we don’t want, but we can use them to figure out what we DO want. What ways can you renew? Here are few for your consideration:
1-Don’t rely on just yourself during what might be a difficult time.
Recapture the joy of working relationships. Help some people connect with people they want to meet. Reach to some of your best referral partners for help. Hire a coach to help you with your thinking right now. Recapture the value of your product or service by talking with your happiest clients.
2-Don’t rewrite your complete sales and marketing strategy.
Redirect your marketing efforts. Do you need to target wider or narrower? In geography or type of client? It is certain that even with segments of the economy being affected, and even those just affected by the talk without evidence it’s affecting them, people are not going to part as easily with their money. Remove actions that don’t get you a return and refine actions that are moving you forward.
3-Don’t resign to the media’s reports.
Reflect on only good things because, in an economic downturn, there still are and always will be, sectors not at all affected. For example, as this article is written, if it works for you and what you sell – the food and medical industry are spending now!
However you resolve to renew, decide what you will do to flow into more business. And to flow you have to redirect your otherwise stale approaches. With reflecting, redirecting, recapturing, re, re and re, you WILL begin reaping. And that can be during and after any down economy talk.
Top Salespeople Secret 3 During a Down Economy Renew Renew Renew - To learn more about this author, visit Patricia Weber's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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