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How to Grow Your Small Business

Written by: Robert Moment

Article Overview: Small business growth is critical to long term small business success. There are several tips that will help you grow your small business.

How to Grow Your Small Business

Every small business person is always looking for additional great ways to grow their business in a healthy and manageable way. After all, if you are to maximize your success, then you can’t do it while standing still. There are always improvements that can be made to grow the business and make it better.

You’ve already accomplished something by surviving the startup process. Now it’s time to begin focusing on truly getting the most out of what your business can offer you.

The following are the leading tips for helping you to grow your business. You may find that they are all helpful, or that only a few apply to you. The trick is to go over them carefully and consider each one with regards to the growth of your small business.

• Startup a new location – you may have done as much as you can with one location. Perhaps it’s time to consider expansion. Many entrepreneurs fail to consider this option because there is, indeed, a great deal of research, planning, and often risk involved. If you are wondering whether expansion is right for your business, consider the following points:

 Be certain that you’re already holding a steady bottom-line profit and that you are consistently showing steady growth throughout the past few years.
 Examine the consumer and economic trends with regards to your industry and the ability for an extension of your company to succeed.
 Be certain that your admin systems and management team are exceptional. This is a necessity in order to achieve a successful startup.
 Write and follow a business plan for the new location.
 Find out how you will obtain your financing.
 Make your location selection based on what is the best place for your business extension, and not what is simply the most affordable.

• License your product or service – This can be done relatively inexpensively an can be a very effective technique; especially if your product or service is well branded. By working this way, you will not only receive money upfront from other businesspeople, but you will also receive royalties from the continued sales or use of your product or service. This technique also limits your risk, as it is substantially less costly than extending your business or offering it as a franchise.

• Strategic Alliances– By aligning your business with similar or complimentary businesses, you can quickly expand in a very powerful way. Even if the idea of offering commissions from your sales sounds a bit unpleasant, when you consider the dramatic increase in sales you’ll be receiving, the commissions will barely be noticeable.

• Diversify your business – Some great ideas for diversifying your line of products or services includes:

 Sell new products or services that compliment the ones you already offer.
 Use your expertise to teach related adult education courses about the use of your product.
 Become a paid speaker about topics relating to your products or services.

• Look into new markets – Since you’re already seeing success in your current marketplace, you may wish to look into tapping into some new ones as well. Multiple revenue streams from several marketplaces can be an extremely lucrative situation. Look into the different options and demographics out there, and see which ones are most likely to be attracted by what you’re offering.

• Obtain a contract with a government agency – the federal government is the largest buyer in the world. Consider it as a prospective client, and look into some options for providing its agencies with goods and services by way of contracts. This may sound like a very large step, and true, there is some work involved for getting there, but it is one of the best things that can happen to your business when you get it right and earn that first contract.


Naturally, these are far from the only options available to you, but they are great ways for you to begin brainstorming for opportunities that will work for your own business. The key is to be realistic, motivated, and thorough about the entire growth process.

Robert Moment is an innovative small business coach and author of Invisible Profits: The Power of Exceptional Customer Service. Robert specializes in teaching small business owners “how to” actionable small business ideas and strategies that generate profitable results. Visit http://www.smallbusinessmarketingideasstrategies.com and sign-up for the FREE Small Business Marketing 5 day e-course.

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Article Tags: admin systems, bottom line profit, business person, business plan, economic trends, improvements, location selection, management team, new location, research planning, small business startup



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