The 6 P's of Personal Marketing
The 6 P's of Personal Marketing
Unless you’re using every advantage of Personal Marketing , you’re not achieving all of the potential success that is sitting there waiting for you to grab. Personal Marketing means that you’re providing the right impression of your small business, right down to the smallest detail. If you want to be more successful in all your various endeavors- and especially in the case of a small business- you need to know the six “P’s” of personal marketing. These are a set of concepts developed by business and entrepreneurship experts that give you the key to unlocking your potential.
PERSONA
Who are you? What is your small business all about? What kind of customer service do you provide? What are your business values? What are you proud of ? What makes you different from the competition ? These are questions potential customers and clients must answer for themselves in a short period of time. How they answer them depends not just on what you say or what kind of persona you have managed to convey to them. Your policies, atmosphere, customer service, integrity, and overall quality are all factors that you can usually control. Your business “personality” has to shine through , so don’t waste time wondering if they’ll like you. Simply be yourself and they will.
POSITIONING
Everyone knows you have to be at the right place at the right time and know the right people-right? While this is true to some extent, more important to realize is that you can put your business in the right place when the time is right and get to know all the right people. Positioning is how you do it- and this simply means you want to make sure you’re always in the best position possible.
PACKAGING
Just like you make decisions about the products you buy based on their packaging, so do prospective customers and clients. They make a decision about your business as a whole by the atmosphere you put forward, the quality the packaging of your specific products implies, and the additional support, guarantees , and other peripheries that you offer. When it comes to personal marketing, packaging is a behind-the-scenes kind of preparation that’s only really obvious if you don’t do it, or if you don’t do it right. If you’ve ever wondered how someone gets to be “the whole package” it’s because they put the time and forethought into all the little things that many others overlook. Just a little attention to your own packaging can help you market yourself much more effectively.
PRESENTATION
Just as important as making sure you’re “the whole package” is paying close attention to every aspect of your presentation. Again, this is a lot of little things that can add up to a big impression-and you always want to make a good one. It’s an unfortunate reality in today’s world that appearances do matter, and they play a large role in how prospective and current customers see you. Those who market themselves effectively know that how you present yourself is of the utmost importance, and it goes beyond just having a fancy exterior. Providing quality service, standing behind your products and services, presenting effective follow-up, and maintaining an overall professional and polite impression are all crucial elements of your presentation.
PROMOTION
Perhaps the most important element of personal marketing is promotion- shameless self-promotion. You know your business, including its strengths, what makes it stand above the rest, what makes it a good “deal” and what qualities you possess: it’s absolutely crucial you convey this to potential customers.
PASSION
Last but certainly not least in the concepts that make up personal marketing is passion-for what you’re doing, for who you are, and where you’re going. Customers are looking to know you-so don’t waste time trying to be something you’re not. Instead, let your passion- your enthusiasm and energy for the job you’re doing and the things you love-shine through and you’re sure to meet with the kind of success you’ve always dreamed of.
Remember, the key to effective personal marketing is confidence. Don’t be afraid to let others know what makes you great, and why you’re the best choice there is.
Robert Moment is a business strategist and author of , “It Only Takes a Moment to Score” and upcoming book “Invisible Profits: The Power of Exceptional Customer Service”. Robert show entrepreneurs how to successfully build and grow a profitable service-based small business. Visit www.howtostartyoursmallbusiness.com and download the Free Special Report “17 Profitable Ways to Turn Your Idea
The 6 Ps of Personal Marketing - To learn more about this author, visit Robert Moment's Website.
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The 6 P’s of Personal Marketing
Unless you’re using every advantage of Personal Marketing , you’re not achieving all of the potential success that is sitting there waiting for you to grab. Personal Marketing means that you’re providing the right impression of your small business, right down to the smallest detail. If you want to be more successful in all your various endeavors- and especially in the case of a small business- you need to know the six “P’s” of personal marketing. These are a set of concepts developed by business and entrepreneurship experts that give you the key to unlocking your potential.
PERSONA
Who are you? What is your small business all about? What kind of customer service do you provide? What are your business values? What are you proud of ? What makes you different from the competition ? These are questions potential customers and clients must answer for themselves in a short period of time. How they answer them depends not just on what you say or what kind of persona you have managed to convey to them. Your policies, atmosphere, customer service, integrity, and overall quality are all factors that you can usually control. Your business “personality” has to shine through , so don’t waste time wondering if they’ll like you. Simply be yourself and they will.
POSITIONING
Everyone knows you have to be at the right place at the right time and know the right people-right? While this is true to some extent, more important to realize is that you can put your business in the right place when the time is right and get to know all the right people. Positioning is how you do it- and this simply means you want to make sure you’re always in the best position possible.
PACKAGING
Just like you make decisions about the products you buy based on their packaging, so do prospective customers and clients. They make a decision about your business as a whole by the atmosphere you put forward, the quality the packaging of your specific products implies, and the additional support, guarantees , and other peripheries that you offer. When it comes to personal marketing, packaging is a behind-the-scenes kind of preparation that’s only really obvious if you don’t do it, or if you don’t do it right. If you’ve ever wondered how someone gets to be “the whole package” it’s because they put the time and forethought into all the little things that many others overlook. Just a little attention to your own packaging can help you market yourself much more effectively.
PRESENTATION
Just as important as making sure you’re “the whole package” is paying close attention to every aspect of your presentation. Again, this is a lot of little things that can add up to a big impression-and you always want to make a good one. It’s an unfortunate reality in today’s world that appearances do matter, and they play a large role in how prospective and current customers see you. Those who market themselves effectively know that how you present yourself is of the utmost importance, and it goes beyond just having a fancy exterior. Providing quality service, standing behind your products and services, presenting effective follow-up, and maintaining an overall professional and polite impression are all crucial elements of your presentation.
PROMOTION
Perhaps the most important element of personal marketing is promotion- shameless self-promotion. You know your business, including its strengths, what makes it stand above the rest, what makes it a good “deal” and what qualities you possess: it’s absolutely crucial you convey this to potential customers.
PASSION
Last but certainly not least in the concepts that make up personal marketing is passion-for what you’re doing, for who you are, and where you’re going. Customers are looking to know you-so don’t waste time trying to be something you’re not. Instead, let your passion- your enthusiasm and energy for the job you’re doing and the things you love-shine through and you’re sure to meet with the kind of success you’ve always dreamed of.
Remember, the key to effective personal marketing is confidence. Don’t be afraid to let others know what makes you great, and why you’re the best choice there is.
Robert Moment is a business strategist and author of , “It Only Takes a Moment to Score” and upcoming book “Invisible Profits: The Power of Exceptional Customer Service”. Robert show entrepreneurs how to successfully build and grow a profitable service-based small business. Visit www.howtostartyoursmallbusiness.com and download the Free Special Report “17 Profitable Ways to Turn Your Idea
The 6 Ps of Personal Marketing - To learn more about this author, visit Robert Moment's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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