The Power of Article Marketing
The Power of Article Marketing
It's a powerful way to go from a relative unknown to an expert in your field virtually overnight.
How does this help your bottom line?
Chasing clients is a tedious and often unrewarding exercise. Instead of chasing them, you can win them over by sharing your knowledge and expertise.
For instance, you can write short “how to” articles of 250-700 words related to your industry. Then submit them to various article directory sites for wide exposure to hundreds or thousands of online publishers.
By allowing them to be freely published by website owners and newsletter publishers, your articles could be viewed by millions of Internet users who might otherwise never have heard about your small business.
This is an incredible, low-cost marketing tool that generates targeted website traffic and helps build your mailing list.
Articles as Free Advertising
Posting free-reprint articles on reputable article websites such as Ezine Articles (http://www.ezinearticles.com ) and Idea Marketers (http://www.ideamarketers.com ) will save you a lot of money on advertising. You'll gain publicity and a lot of credibility for your business.
Of course, your article submissions should be purposeful and beneficial to those who will be reading them. After all, the whole point is not only to attract the attention of potential clients but to engage them with your ideas and information.
First, identify your target audience and think about what they'd like to read about.
Then, when you have your subject matter chosen, you can begin researching and writing your item. Here are some suggestions to make your articles more effective:
Article Writing Tips
• The Title: This is one of the most important parts of an article because it's the first thing the reader sees. Make your title powerful and be sure it accurately represents the subject matter that follows it.
• The Truth: No one likes false advertising so make sure all of the information in your article is truthful. You want people to trust you, and you want to establish a good reputation. Openly sharing honest insider knowledge is a great way to earn that trust and respect.
• Write Many Articles: Don't try to stuff everything into a single article. Save some information for a Part II or perhaps a series.
• Think Strategically. The goal of article writing is to inspire an action. For instance, prepare a short "teaser" item and prompt readers to click to your website for more information.
• Spread it Around: Joining forums is another excellent way to get in touch with new prospects. Try posting your existing articles and commentaries to appropriate forums along with your signature file. People will learn about you and your business, and some will click through to your website.
The more you learn about how to effectively use article distribution, the more it will benefit your business delivering a substantial increase in website traffic and sign ups.
Remember, use the articles you submit to tantalize and tempt your readers so they get a taste of what they can expect from your business and want more. That way you can stop chasing after clients and get them to come to you.
Robert Moment is an innovative small business coach and author that specializes in teaching entrepreneurs how to successfully start a small business that profits and grow. Visit http://www.howtostartyoursmallbusiness.com and take the FREE 7 day e-course titled, “ Turn Passion into Profit: Small Business Startup”.
The Power of Article Marketing - To learn more about this author, visit Robert Moment's Website.
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Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.
It's a powerful way to go from a relative unknown to an expert in your field virtually overnight.
How does this help your bottom line?
Chasing clients is a tedious and often unrewarding exercise. Instead of chasing them, you can win them over by sharing your knowledge and expertise.
For instance, you can write short “how to” articles of 250-700 words related to your industry. Then submit them to various article directory sites for wide exposure to hundreds or thousands of online publishers.
By allowing them to be freely published by website owners and newsletter publishers, your articles could be viewed by millions of Internet users who might otherwise never have heard about your small business.
This is an incredible, low-cost marketing tool that generates targeted website traffic and helps build your mailing list.
Articles as Free Advertising
Posting free-reprint articles on reputable article websites such as Ezine Articles (http://www.ezinearticles.com ) and Idea Marketers (http://www.ideamarketers.com ) will save you a lot of money on advertising. You'll gain publicity and a lot of credibility for your business.
Of course, your article submissions should be purposeful and beneficial to those who will be reading them. After all, the whole point is not only to attract the attention of potential clients but to engage them with your ideas and information.
First, identify your target audience and think about what they'd like to read about.
Then, when you have your subject matter chosen, you can begin researching and writing your item. Here are some suggestions to make your articles more effective:
Article Writing Tips
• The Title: This is one of the most important parts of an article because it's the first thing the reader sees. Make your title powerful and be sure it accurately represents the subject matter that follows it.
• The Truth: No one likes false advertising so make sure all of the information in your article is truthful. You want people to trust you, and you want to establish a good reputation. Openly sharing honest insider knowledge is a great way to earn that trust and respect.
• Write Many Articles: Don't try to stuff everything into a single article. Save some information for a Part II or perhaps a series.
• Think Strategically. The goal of article writing is to inspire an action. For instance, prepare a short "teaser" item and prompt readers to click to your website for more information.
• Spread it Around: Joining forums is another excellent way to get in touch with new prospects. Try posting your existing articles and commentaries to appropriate forums along with your signature file. People will learn about you and your business, and some will click through to your website.
The more you learn about how to effectively use article distribution, the more it will benefit your business delivering a substantial increase in website traffic and sign ups.
Remember, use the articles you submit to tantalize and tempt your readers so they get a taste of what they can expect from your business and want more. That way you can stop chasing after clients and get them to come to you.
Robert Moment is an innovative small business coach and author that specializes in teaching entrepreneurs how to successfully start a small business that profits and grow. Visit http://www.howtostartyoursmallbusiness.com and take the FREE 7 day e-course titled, “ Turn Passion into Profit: Small Business Startup”.
The Power of Article Marketing - To learn more about this author, visit Robert Moment's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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