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The Power of Article Marketing

Written by: Robert Moment

Article Overview: Article marketing can increase your business prospects, publicity, and profits. Article marketing is a great way to generate targeted traffic to your website.

The Power of Article Marketing

Article marketing can increase your business prospects, publicity, and profits. Writing compelling “how to” articles will educate and inform your target market, transforming you into a trusted source of information.

It's a powerful way to go from a relative unknown to an expert in your field virtually overnight.

How does this help your bottom line?

Chasing clients is a tedious and often unrewarding exercise. Instead of chasing them, you can win them over by sharing your knowledge and expertise.

For instance, you can write short “how to” articles of 250-700 words related to your industry. Then submit them to various article directory sites for wide exposure to hundreds or thousands of online publishers.

By allowing them to be freely published by website owners and newsletter publishers, your articles could be viewed by millions of Internet users who might otherwise never have heard about your small business.

This is an incredible, low-cost marketing tool that generates targeted website traffic and helps build your mailing list.

Articles as Free Advertising

Posting free-reprint articles on reputable article websites such as Ezine Articles (http://www.ezinearticles.com ) and Idea Marketers (http://www.ideamarketers.com ) will save you a lot of money on advertising. You'll gain publicity and a lot of credibility for your business.

Of course, your article submissions should be purposeful and beneficial to those who will be reading them. After all, the whole point is not only to attract the attention of potential clients but to engage them with your ideas and information.

First, identify your target audience and think about what they'd like to read about.

Then, when you have your subject matter chosen, you can begin researching and writing your item. Here are some suggestions to make your articles more effective:

Article Writing Tips

• The Title: This is one of the most important parts of an article because it's the first thing the reader sees. Make your title powerful and be sure it accurately represents the subject matter that follows it.

• The Truth: No one likes false advertising so make sure all of the information in your article is truthful. You want people to trust you, and you want to establish a good reputation. Openly sharing honest insider knowledge is a great way to earn that trust and respect.

• Write Many Articles: Don't try to stuff everything into a single article. Save some information for a Part II or perhaps a series.

• Think Strategically. The goal of article writing is to inspire an action. For instance, prepare a short "teaser" item and prompt readers to click to your website for more information.

• Spread it Around: Joining forums is another excellent way to get in touch with new prospects. Try posting your existing articles and commentaries to appropriate forums along with your signature file. People will learn about you and your business, and some will click through to your website.

The more you learn about how to effectively use article distribution, the more it will benefit your business delivering a substantial increase in website traffic and sign ups.

Remember, use the articles you submit to tantalize and tempt your readers so they get a taste of what they can expect from your business and want more. That way you can stop chasing after clients and get them to come to you.

Robert Moment is an innovative small business coach and author that specializes in teaching entrepreneurs how to successfully start a small business that profits and grow. Visit http://www.howtostartyoursmallbusiness.com and take the FREE 7 day e-course titled, “ Turn Passion into Profit: Small Business Startup”.

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Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
The Power of Ten - Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works: Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating. Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one. It’s amazing how much time, effort and money you can save using The Power of Ten™. Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip: 1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle. 2) It’s on my blog. 3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets). 4) I can go over to LinkedIn and post it to a group. 5) I can it to my ezine subscribers. 6) I will send it to my clients. 7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three. It started out as part of an answer on Focus.com 9) Eventually it will be part of an eBook on marketing tips. 10) I mention the concept often at speaking engagements. (c)2010 Elevating Your Business What would you add to the list? How about your own? Give it a try and comment below.
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
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