I visit with many start up businesses and they generally all experience the same problem - obtaining leads, getting clients or making sales. I would usually take a look at their marketing process and their sales process to identify the part of the process that is causing the problem and we discuss interventions to improve the particular area of their business.
Once my clients understand the problem and take action to improve the situation, the business starts developing and they are very happy. They now have clients and a business that is selling a product or service. Congratulations are in order but there is no time for complacency. Can you imagine if the phone kept ringing and more jobs kept coming in? This is quite often when businesses go out of business. The owner is working very hard and cannot manage all the work. The owner starts overlooking things and the quality of the work decreases and things are forgotten. Quite often an owner will look at their profits and determine that they need more sales to make more profit. This is not always the case though, as they are often not ready for more sales. They need to get their systems under control and understand what is impacting their business before they are ready for more sales.
Don't fall into this trap. Whilst you are in the initial stages of developing your business start creating systems that work. Always look for the best way of doing things in your business. So often I look at tasks being done by the business owner or staff and find that they are doing things very inefficiently and sometimes wasting hours of precious time. Time is a resource, which must be managed, just like any other resource. It is interesting to note that some tasks may take three hours to complete, but if done the correct way or outsourced to an efficient operator may only take an hour or less. Contact us for a free business needs analysis to identify your performance gaps or attend our workshop or teleclass: 'Create your Operations Manual' which will have you quickly identifying and writing down procedures for your business that are easy for staff to follow and easy to maintain. You will also be given a list of 100 procedures that you should think about including in your manual. Learn to do it right from the start and you are off to a flying start and setting the foundations for a very successful business. We also offer individual coaching sessions (face to face and via telephone) if you would prefer a one-on-one approach.
To find out more about Moving Forward Business Coach, visit the website at: www.movingforwardcoaching.com.au
© Robyn Pollard 2005
Are you really ready for more sales? - To learn more about this author, visit Robyn Pollard's Website.
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