How to Write Your Own Business Marketing Plan
How to Write Your Own Business Marketing Plan
Do people know what your line of business is, so they will call you and look for you in Yellow Pages? Have they bought from your business prior?
Or do you have the other kind of business where people don't know all about what you do, either because they don't know your industry exists as an industry, or they know a little bit about your line of business but aren't sure to know where to find you?
This is vitally important. The answer may seem obvious to you, but you must understand which type of business you are in as it greatly affects your business marketing plan creation.
The first business lends itself to websites, Yellow Pages, other phone directories, local newspapers and trade directories where you would be listed alphabetically. This may surprise you, but you don't need to get into unusual marketing strategies when you're an everyday, well known industry type like a plumber or electrician.
I call this type of business the "here I am" industry. In other words the customer already knows what your line of business is and what sort of products/service you provide. All you have to do is put yourself in front of the potential customers and let them know effectively with marketing, "here I am!"
What you do need to do if you're in ths more common industry type is to become an excellent copywriter and redesign all of your marketing with proven advertising principles. Read every book you can on advertising as the words alone do make a massive difference to the response you get by running a promotion in the same place, one week to the next with a rewording of the ad.
Ask people in the street and your customers where they found you and you'll find they will normally just think to look for you in the common media places.
Now for the harder to market businesses. I call these "this is why you need me" businesses. In other words you have to explain to the customers why they would want to buy from you and how your product/service works in helping them in their lives.
These industries won't find much success with Yellow Pages. These industries need marketing like direct mail, letterbox flyers, newspaper/magazine inserts, websites (with much thought given to key word phrases), joint venture partners (or alliance partners).
So to write your business marketing plan you need to begin with the industry type you are in and work out which marketing strategy suits the industry you are in.
Next work out who your ideal customer is. What age, where do they live, do they have kids, what car do they drive, what's their income.
Then work out all strategies that are relevant to your line of business and which ones you can use to communicate in significant volume with your ideal customer. This isn't hard, most marketing books will tell you all manner of available strategies.
Now work out which strategy when implemented has the greatest potential for profit return instantly with the least amount of financial risk. This is important as many businesses chew up cash reserves at a rapid rate due to not understanding the business they were in, or by taking a risk on a strategy like TV advertising that costs a lot and can still fail to product profit enough to pay for itself.
Then work out the next most likely to succeed strategy and keep going. You don't need two dozen strategies. I've worked with businesses that grew 1,000 percent in 5 months just by using 4 marketing strategies.
Decide on 6 to 10 strategies is best. Add more if needed, but usually you don't need to.
Before you know it you will have written a brilliant business marketing plan a professional would be proud of!
To find out more about Tim Stokes and his fantastic profit generating marketing strategies go to his website www.bbms.com.au
How to Write Your Own Business Marketing Plan - To learn more about this author, visit Tim Stokes's Website.
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The first step of writing your business marketing plan is to understand what type of industry you are in.
Do people know what your line of business is, so they will call you and look for you in Yellow Pages? Have they bought from your business prior?
Or do you have the other kind of business where people don't know all about what you do, either because they don't know your industry exists as an industry, or they know a little bit about your line of business but aren't sure to know where to find you?
This is vitally important. The answer may seem obvious to you, but you must understand which type of business you are in as it greatly affects your business marketing plan creation.
The first business lends itself to websites, Yellow Pages, other phone directories, local newspapers and trade directories where you would be listed alphabetically. This may surprise you, but you don't need to get into unusual marketing strategies when you're an everyday, well known industry type like a plumber or electrician.
I call this type of business the "here I am" industry. In other words the customer already knows what your line of business is and what sort of products/service you provide. All you have to do is put yourself in front of the potential customers and let them know effectively with marketing, "here I am!"
What you do need to do if you're in ths more common industry type is to become an excellent copywriter and redesign all of your marketing with proven advertising principles. Read every book you can on advertising as the words alone do make a massive difference to the response you get by running a promotion in the same place, one week to the next with a rewording of the ad.
Ask people in the street and your customers where they found you and you'll find they will normally just think to look for you in the common media places.
Now for the harder to market businesses. I call these "this is why you need me" businesses. In other words you have to explain to the customers why they would want to buy from you and how your product/service works in helping them in their lives.
These industries won't find much success with Yellow Pages. These industries need marketing like direct mail, letterbox flyers, newspaper/magazine inserts, websites (with much thought given to key word phrases), joint venture partners (or alliance partners).
So to write your business marketing plan you need to begin with the industry type you are in and work out which marketing strategy suits the industry you are in.
Next work out who your ideal customer is. What age, where do they live, do they have kids, what car do they drive, what's their income.
Then work out all strategies that are relevant to your line of business and which ones you can use to communicate in significant volume with your ideal customer. This isn't hard, most marketing books will tell you all manner of available strategies.
Now work out which strategy when implemented has the greatest potential for profit return instantly with the least amount of financial risk. This is important as many businesses chew up cash reserves at a rapid rate due to not understanding the business they were in, or by taking a risk on a strategy like TV advertising that costs a lot and can still fail to product profit enough to pay for itself.
Then work out the next most likely to succeed strategy and keep going. You don't need two dozen strategies. I've worked with businesses that grew 1,000 percent in 5 months just by using 4 marketing strategies.
Decide on 6 to 10 strategies is best. Add more if needed, but usually you don't need to.
Before you know it you will have written a brilliant business marketing plan a professional would be proud of!
To find out more about Tim Stokes and his fantastic profit generating marketing strategies go to his website www.bbms.com.au
How to Write Your Own Business Marketing Plan - To learn more about this author, visit Tim Stokes's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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