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Marketing - It's All in the Packaging!

Written by: Tim Stokes

Article Overview: Is your business a product with a brown paper wrapper? You'll know very easily based on whether you sell your product/services at similar prices to your competitors or you sell it at higher prices because you sell on value and your product has a gold wrapper. Find out how to put a gold wrapper on your product/service so customers love it!

Marketing - It's All in the Packaging!

What is marketing if it isn't just effective packaging?

Confused? Good! It's the first step to learning something new and exciting.

The product doesn't matter. Everyone else sells it too. The only way to make it different is to change the packaging. The packaging makes all the difference.

Instead of trying to sell a product or a service, why not sell the package?

But just what is the package? Ah... good question.

The package is the emotion.

What do you really sell? It's not a product, or a service, or a bunch of features, or even benefits. It's an emotion. Everyone wants to feel better. There isn't a person on the planet who doesn't. So start making people feel better and your sales will soar... astronomically!

So how do you do that? How do you package up an emotion and sell it?

Here are some clues...

People in life do more to avoid pain than they do pleasure. It's a proven psychological principle. So there's a good start. How can you remove the fear of buying with a risk reversal guarantee? That's good packaging thinking.

How can you remove people's frustrations? How can you tell people you can get them out of pain? What way can you help them to avoid pain, reduce their fear, eliminate their stress, worry, and apprehension?

That's packaging. That's the competitive edge.

What about the pleasure side?

How can you make people feel great? No one wants to be satisfied. Think about sex. Would you like to tell people you had a wonderful weekend with a new friend where you had lots of satisfactory sex?

Of course not! No one wants to feel satisfied, unless it's after another wonderful feeling. :)

People want to feel wonderful, excited, passionate, enthused, happy, joyful, contented and peaceful. So how can you package your product to make people feel that? How can you relate what your product is to how they will feel?

Then how can you communicate it with colorful words and language so they get a sense of anticipation and joy, even before they buy, so they can't wait to experience the feeling that can only come from ownership?

Now for the million dollar question.

How can you combine both?

When you combine both, WOW! That's power. That's persuasion. Can you see it? Can you imagine it? Can you feel it?

That's marketing! That's true power. That's how you make MASSIVE profits! That's how you live the lifestyle of your dreams that others envy!

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  Box Packaging: an Essential Part of Marketing & Branding
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  The Latest Trends in Packaging Boxes and Cheap Stickers

Article Tags: anticipation, apprehension, colorful words, competitive edge, emotion, fear, frustrations, good question, new friend, psychological principle, risk reversal, stress, wonderful feeling, wonderful weekend, worry



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Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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