What is marketing if it isn't just effective packaging?
Confused? Good! It's the first step to learning something new and exciting.
The product doesn't matter. Everyone else sells it too. The only way to make it different is to change the packaging. The packaging makes all the difference.
Instead of trying to sell a product or a service, why not sell the package?
But just what is the package? Ah... good question.
The package is the emotion.
What do you really sell? It's not a product, or a service, or a bunch of features, or even benefits. It's an emotion. Everyone wants to feel better. There isn't a person on the planet who doesn't. So start making people feel better and your sales will soar... astronomically!
So how do you do that? How do you package up an emotion and sell it?
Here are some clues...
People in life do more to avoid pain than they do pleasure. It's a proven psychological principle. So there's a good start. How can you remove the fear of buying with a risk reversal guarantee? That's good packaging thinking.
How can you remove people's frustrations? How can you tell people you can get them out of pain? What way can you help them to avoid pain, reduce their fear, eliminate their stress, worry, and apprehension?
That's packaging. That's the competitive edge.
What about the pleasure side?
How can you make people feel great? No one wants to be satisfied. Think about sex. Would you like to tell people you had a wonderful weekend with a new friend where you had lots of satisfactory sex?
Of course not! No one wants to feel satisfied, unless it's after another wonderful feeling. :)
People want to feel wonderful, excited, passionate, enthused, happy, joyful, contented and peaceful. So how can you package your product to make people feel that? How can you relate what your product is to how they will feel?
Then how can you communicate it with colorful words and language so they get a sense of anticipation and joy, even before they buy, so they can't wait to experience the feeling that can only come from ownership?
Now for the million dollar question.
How can you combine both?
When you combine both, WOW! That's power. That's persuasion. Can you see it? Can you imagine it? Can you feel it?
That's marketing! That's true power. That's how you make MASSIVE profits! That's how you live the lifestyle of your dreams that others envy!
Marketing - It's All in the Packaging! - To learn more about this author, visit Tim Stokes's Website.
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