Marketing Made Easy
Marketing Made Easy
I think I already know your answer... Of course!
Do you realise that is the biggest problem virtually all business owners face, yet they do nothing about month after month and even year after year?
Why?
I don't know. The solution is SIMPLE! Go and get more customers.
How you ask? Good question! Now you're about to learn something fantastic...
To get more customers than are you getting now, first of all it’s a good idea to know how many you are getting now! Does that make sense? If you know where your customers are coming from now, you're part way there to solving the problem of knowing where to get more.
95% of all business owners I meet don't know how many customers they are getting now... in this last week.
Do you know how many paying customers you had buy from you last week? No? Then I suggest you go find out.
Then you're ready for step 2. Don't read on until you have started on step 1 and gone and worked out how many sales you had last week, okay?
Did you go and do it? Well.... This article isn't going anywhere, so off you go. Go measure and come back.
Okay. Can I assume you went and did it? No? Well how come? I'm trying to help you here. :-)
Step 2. Now that you have measured (!) what did you find?
Over the next week I want you to start asking people how they found out about you. It’s simple. That's all you have to do.
People don't mind you doing it either. Do it with every sale, preferably with every phone call too.
Over the week collate how many calls and customers come from different ads etc. Tally up each form of paid promotion and see where the customers are coming from. You'll be amazed at the result, I guarantee it.
So just do this step and you're ready for step 3. If you haven't done step 2, or even step 1, because you are too busy... remember it’s not a busy-ness that gives you more money, it’s a business.
Step 3. Now that you know where you customers come from, how many come from each paid promotion and how many find you through referrals or other means, it’s time to simply improve on those strategies and even create some new ones.
Lets break that into two areas...
Step 4. This is where I will touch on how to improve what form of promotion you are using now.
Improving is easy! Yet so few people do anything about this. All you have to do is read one book and you will start to know how to make an improvement.
Have you read the book on advertising, "Scientific Advertising" by Claude Hopkins? If not why not? It’s free from many websites, including my own you can see at the bottom of this article.
Again, being busy makes no difference to growing your business or getting more customers. Isn't that what you need? You'll always have a need to get new customers while you're in business, so learning how TODAY is the beginning of solving the problem forever!
Read Scientific Advertising. If you have already read it, well done! Now I suggest you read it again as reading it once won't get it all to sink in.
Just changing the top 20% of the ad to remove your business name or logo then putting a headline of some sort across the top of your ad beginning with "How to…" and finishing it with a benefit relative for your industry will probably triple your responses. People don't care what your business name is before they have ever bought from you. Do they?
Step 5. This is where we need to look at how to get more customers. I could (and have) written a book on this. This is such a huge subject I won't go into it too deeply.
But let me suggest that nearly ALL businesses can benefit from simply running an ad in their local newspaper.
Yes you heard right. The newspaper is a super profitable means of getting new customers, mainly because tens of thousands of people read the newspaper every single week and you can tell them about your business just by spending some money on an ad.
If you've "tried" newspaper advertising and it didn't work for you I suggest you open your mind to the idea again. Here's why...
Reason 1. Every business owner I have ever met, before I worked with them, has tried newspaper ads and has failed to get enough sales to pay for it from the profit of sales. That's because they or the newspaper designed it themselves and neither of them has read a book from any of the top advertising legends in the world... ever!
Reason 2. By reading 1 or more books you can make a poor ad that gets no calls into a super profitable ad, in one week!
Reason 3. You only have to run an ad once to see if it works. No $5,000 commitments like radio, or TV.
Reason 4. If you take the time to study success principles of advertising you can get a fantastic number of customers, in fact more than you can handle! When that happens you just run the ad anytime you'd like more customers. How does that sound?
Reason 5. You can test a new ad design for just $200 or less, so there's low risk.
With newspaper ads you need to run them on page 3, 5, 7 or 9. No later!
If you don’t then you won't get the best value for money. More people read these pages than any other, that's why the newspaper charges you extra for it. But wouldn’t you like to get 5 - 10 times better response by paying 30% more?
I know I would!
Getting an education about effective advertising and marketing is the best education you will ever get. Yet virtually no one in business bothers doing it.
You will always need to get new customers.
Now here is the most powerful thing I can teach you about marketing.
"The aim of marketing is to generate more customers than you can handle!"
When you have more customers than you can handle, it becomes a supply and demand situation. If there is a scarcity of supply, due to demand, it means you can put your prices up.
And when you put your prices up you make more net profit margin. That means more take home pay for YOU without more hours of work, or extra employees, or stress.
Has that motivated you to want to do more marketing and become a student of it?
Marketing Made Easy - To learn more about this author, visit Tim Stokes's Website.
Like this article? Share it with your friends
Does your business need more customers?
I think I already know your answer... Of course!
Do you realise that is the biggest problem virtually all business owners face, yet they do nothing about month after month and even year after year?
Why?
I don't know. The solution is SIMPLE! Go and get more customers.
How you ask? Good question! Now you're about to learn something fantastic...
To get more customers than are you getting now, first of all it’s a good idea to know how many you are getting now! Does that make sense? If you know where your customers are coming from now, you're part way there to solving the problem of knowing where to get more.
95% of all business owners I meet don't know how many customers they are getting now... in this last week.
Do you know how many paying customers you had buy from you last week? No? Then I suggest you go find out.
Then you're ready for step 2. Don't read on until you have started on step 1 and gone and worked out how many sales you had last week, okay?
Did you go and do it? Well.... This article isn't going anywhere, so off you go. Go measure and come back.
Okay. Can I assume you went and did it? No? Well how come? I'm trying to help you here. :-)
Step 2. Now that you have measured (!) what did you find?
Over the next week I want you to start asking people how they found out about you. It’s simple. That's all you have to do.
People don't mind you doing it either. Do it with every sale, preferably with every phone call too.
Over the week collate how many calls and customers come from different ads etc. Tally up each form of paid promotion and see where the customers are coming from. You'll be amazed at the result, I guarantee it.
So just do this step and you're ready for step 3. If you haven't done step 2, or even step 1, because you are too busy... remember it’s not a busy-ness that gives you more money, it’s a business.
Step 3. Now that you know where you customers come from, how many come from each paid promotion and how many find you through referrals or other means, it’s time to simply improve on those strategies and even create some new ones.
Lets break that into two areas...
Step 4. This is where I will touch on how to improve what form of promotion you are using now.
Improving is easy! Yet so few people do anything about this. All you have to do is read one book and you will start to know how to make an improvement.
Have you read the book on advertising, "Scientific Advertising" by Claude Hopkins? If not why not? It’s free from many websites, including my own you can see at the bottom of this article.
Again, being busy makes no difference to growing your business or getting more customers. Isn't that what you need? You'll always have a need to get new customers while you're in business, so learning how TODAY is the beginning of solving the problem forever!
Read Scientific Advertising. If you have already read it, well done! Now I suggest you read it again as reading it once won't get it all to sink in.
Just changing the top 20% of the ad to remove your business name or logo then putting a headline of some sort across the top of your ad beginning with "How to…" and finishing it with a benefit relative for your industry will probably triple your responses. People don't care what your business name is before they have ever bought from you. Do they?
Step 5. This is where we need to look at how to get more customers. I could (and have) written a book on this. This is such a huge subject I won't go into it too deeply.
But let me suggest that nearly ALL businesses can benefit from simply running an ad in their local newspaper.
Yes you heard right. The newspaper is a super profitable means of getting new customers, mainly because tens of thousands of people read the newspaper every single week and you can tell them about your business just by spending some money on an ad.
If you've "tried" newspaper advertising and it didn't work for you I suggest you open your mind to the idea again. Here's why...
Reason 1. Every business owner I have ever met, before I worked with them, has tried newspaper ads and has failed to get enough sales to pay for it from the profit of sales. That's because they or the newspaper designed it themselves and neither of them has read a book from any of the top advertising legends in the world... ever!
Reason 2. By reading 1 or more books you can make a poor ad that gets no calls into a super profitable ad, in one week!
Reason 3. You only have to run an ad once to see if it works. No $5,000 commitments like radio, or TV.
Reason 4. If you take the time to study success principles of advertising you can get a fantastic number of customers, in fact more than you can handle! When that happens you just run the ad anytime you'd like more customers. How does that sound?
Reason 5. You can test a new ad design for just $200 or less, so there's low risk.
With newspaper ads you need to run them on page 3, 5, 7 or 9. No later!
If you don’t then you won't get the best value for money. More people read these pages than any other, that's why the newspaper charges you extra for it. But wouldn’t you like to get 5 - 10 times better response by paying 30% more?
I know I would!
Getting an education about effective advertising and marketing is the best education you will ever get. Yet virtually no one in business bothers doing it.
You will always need to get new customers.
Now here is the most powerful thing I can teach you about marketing.
"The aim of marketing is to generate more customers than you can handle!"
When you have more customers than you can handle, it becomes a supply and demand situation. If there is a scarcity of supply, due to demand, it means you can put your prices up.
And when you put your prices up you make more net profit margin. That means more take home pay for YOU without more hours of work, or extra employees, or stress.
Has that motivated you to want to do more marketing and become a student of it?
Marketing Made Easy - To learn more about this author, visit Tim Stokes's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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