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What's the Secret of Effective Time Management? It's Not What You Think!

What's the Secret of Effective Time Management? It's Not What You Think!

Have you ever stopped to think about what you're really trying to achieve in business? What's important to you about business ownership? Is it to make a better income? Is it to have more time off, more time with family, longer holidays? Being busy and trying to 'find time' doesn't work. So time management isn't what you need.

We all have the same number of hours in a day, no matter if you own a business of any kind, or work for someone else. We're all busy. So being busy becomes an excuse to achieve what we really want to achieve, it's just that we're losing our way because we're losing sight of the vision we had before we became busy.

Effective use of your time is what makes a huge difference. In other words, its time prioritizing that matters, not time management. When you get your priorities in order and focus on them you will transform your business and life! You'll do the things that free up your time so fast it will amaze you. You'll make rapid progress towards the vision of you once had of your own success.

Let me give you an example. I had a business client who said he was working 80 hours a week and didn't have time to grow his business. Sound familiar? So I listened to him as he told me his business situation.

An hour later I said you have all the tools already on hand to free up your time and make a big difference with your business. All you need to do is stop being busy and start changing your priorities. Here's what I told him. Start letting some of your team (staff) do some of what you do and stop controlling the business and team.

He had team who had experience, he just wasn't letting them be leaders. He thought he was the only person who could think and solve problems. He hadn't realized his team could as well. So we made a list of all aspects of his week and what roles he had. Then I questioned him on all of them asking, why can't someone else do this? If you were sick and couldn't work for a week, would you think your whole business would stop, or would someone fill in the role you play?

He then agreed he could let someone else do what he does. He then realized he had little left to do himself! I had taken away a large section of his busy-ness. He wondered what was left for him to do. Then I said with your free time you can "work on" your business to make a real difference.

So how do you prioritize your time? Easy! Write a list of all the things you do in your business in a week. You might need to do that by having a sheet where you write down what you do every 30 minutes for a week. Don't think you don't need to or you're too busy to, do this step.

Next, categorize each of your tasks into categories. Each category is a job title you could pay someone else to do. Often as business owners you where a few hats. Your roles could be sales for 20 hours, production for 25 hours, accounting for 3 hours, administration for 10 hours and working on the business 1 hour.

Next, put an hourly rate next to each role for what you would have to pay someone else to do that role. So for example, sales = $22/hour (total of $440), production = $16/hour (total of $400), accounting = $14/hour (total of $42) and administration = $12/hour (total of $120).

Now we need to look at what value you bring to the business. I believe as business owners your time is far more valuable (when used to its best advantage). If you learn how to write ads by reading a book you can double the responses of all of your ads quite easily, so your time would be extremely valuable in this example. So lets say your time is worth $50 per hour and that you can make $50 an hour minimum if you had enough time to do so.

Applying these numbers that means if you want to replace your time spent in the above 4 areas it would work like this. To free up time in administration you could write a system of what you do and give it to someone else to do the work. This frees up 10 hours, but then to page the wages of that person you have to work a bit over 2 hours at $50/hour. In other words you have freed up about 8 hours of your time.

Next you replace your self in accounting with a system for someone else to do that work. That means you work 1 hour there to get back 2 extra hours. See how the process works? Then we replace you in production with 8 hours to save 17 hours (25-8). Then you have far more time to work in sales, which is the area you give the most value in, as that is your highest area of value for what your time is worth.

This is effective use of your time. This is time prioritizing, not time management. If you're too busy all the time who is growing your business? The buck stops with you, you're it! You have to have time free to grow the business, but while ever you're doing work you can pay someone else $12 an hour to do you're not growing your business. Maybe your time is worth more than $50 an hour? First of all you need to value your time. So what is your time really worth?

Business owners try to save money by doing so much work themselves. That isn't saving money, it's costing you a fortune with opportunity cost. You're missing out on huge profit increases because you're too busy. You could hire a 16 year old at possibly $8/hour (depending on your country) to do some aspect of what you're doing.

If you employ people this process gets even more powerful. I'll bet your have team doing things you could pay a $16 year old to do and if you have a lot of team members imagine how much you could save. If you pay someone $20 per hour why are they doing the work a 16 year old can do? Have your team do the time sheet exercise for a week as well and see where their time is being spent in difference categories. I'll bet there are a few hours spent doing things they shouldn't be doing.

Remember the client I talked about? He is now growing his business and enjoying life much more as he is making rapid progress with his business, thinking and starting to develop systems to turn it into a franchise. Before he was too busy to do any of that, but because he focussed on his real priorities he's not so busy anymore. He's very productive and profitable!





Whats the Secret of Effective Time Management Its Not What You Think - To learn more about this author, visit Tim Stokes's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Tim Stokes
(Visit Tim's Website) Tim Stokes is a professional business builder who knows how to get you results. You can have the lifestyle with time, money and freedom you always wanted by follow an easy to implement 7 step system. In 7 to 12 months from now you could be enjoying leveraged or passive income from your business. The proven system is now available and others are already enjoying this new lifestyle so why don't you? Working hard is now OPTIONAL! Go to www.7stepstobusiness.com.au to find out how more.

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