The Power and Magic of HighTech | HighTouch Virtual Marketing
The Power and Magic of HighTech | HighTouch Virtual Marketing
Well, It's actually a phrase I coined many years ago when forming my Virtual Practice Builder Programs.
In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process!
Sounds pretty exciting right? Well, as you are about to learn it is!
Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face.
The Problem:
Our industry is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business.
Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses and selling more products just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our businesses - or risk our futures.
With this in mind, I am honored to teach you the Secrets and Strategies to creating a Highly Automated, Very Successful business, giving you complete freedom and control once and for all.
What's the key to your success? It's the level of your commitment!
Just check out these stats...
48% of marketers give up after the first contact
25% give up after the second contact
12% give up after the third contact
5% give up after the fourth contact
Meaning that 9 out of 10 people are never followed up with more 4 times.
Statistics show that it takes an average of 7 contacts to make a sale.
So, what's the Solution?
It's vitally important to connect frequently, consistently, and automatically with your target market. It's essential that you leverage the power of technology to simplify this entire process.
Strategy number #1: Automate your business, build a million dollar contact list.
As we all know, the key to your success online rests in the quality, responsiveness, and size of your mailing list.
1) It needs to be highly targeted, providing quality content that addresses the challenges your target market faces and provides realistic solutions to make their lives and businesses more enjoyable.
2) Needs to include a strong opt in form on your homepage. Using free give aways, or legal bribes such as ebooks, assessments, mini course to attract new visitors.
Get creative. Offering a free newsletter simply doesn't work anymore. The internet is saturated with these offers, as a result, they've lost their effectiveness. Think about when you became a new subscriber on someone's list, what was it that attracted you? Make your offer sexy and
compelling.
To get an idea of what I'm taking about, here's a perfect example. Check out our 7 part streaming audio minicourse:
--> www.InternetMarketingMiniCourse.com <--
Now that you've created the system to build your list, the next step is to drive TONS of highly targeted traffic to your website.
I've broken it down for you...
3 Simple Strategies to Generate More Traffic to Your Website:
1) Build it yourself: Write and publish highly targeted articles. Don't forget your marketing syntax: a) Clearly identify your target market b) What is their most painful problem c) Provide your solution to their problem and d) Your call to action... ex. Give away a f.ree report on your website.
2) Borrow it: Create a Strategic Alliance with a partner who currently supports your target market, yet isn't your direct competitor. This is a true win/win relationship. As you share their services with your contacts, they will in turn, share your services with the people they know, like, and
trust.
3) Buy it: Googe Adwords. Pay Per Click marketing is a miracle of the modern world. In fact, I believe history will show it to be the most important development in advertising this decade. Never before has it been possible to spend 5 bucks, open an account and have brand new, precisely targeted customers coming to your website within minutes.
As you are beginning to understand, building a successful practice online is not difficult, especially when you know what you are doing...
To get the full scoop, and learn 6 more cutting edge strategies to building a fully automated, highly successful practice, download your f.ree 7 part streaming audio minicourse:
--> www.InternetMarketingMiniCourse.com <--
The Power and Magic of HighTech HighTouch Virtual Marketing - To learn more about this author, visit Travis Greenlee's Website.
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Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?
Well, It's actually a phrase I coined many years ago when forming my Virtual Practice Builder Programs.
In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process!
Sounds pretty exciting right? Well, as you are about to learn it is!
Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face.
The Problem:
Our industry is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business.
Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.
Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!
We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses and selling more products just don't seem to be working any more.
Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our businesses - or risk our futures.
With this in mind, I am honored to teach you the Secrets and Strategies to creating a Highly Automated, Very Successful business, giving you complete freedom and control once and for all.
What's the key to your success? It's the level of your commitment!
Just check out these stats...
48% of marketers give up after the first contact
25% give up after the second contact
12% give up after the third contact
5% give up after the fourth contact
Meaning that 9 out of 10 people are never followed up with more 4 times.
Statistics show that it takes an average of 7 contacts to make a sale.
So, what's the Solution?
It's vitally important to connect frequently, consistently, and automatically with your target market. It's essential that you leverage the power of technology to simplify this entire process.
Strategy number #1: Automate your business, build a million dollar contact list.
As we all know, the key to your success online rests in the quality, responsiveness, and size of your mailing list.
1) It needs to be highly targeted, providing quality content that addresses the challenges your target market faces and provides realistic solutions to make their lives and businesses more enjoyable.
2) Needs to include a strong opt in form on your homepage. Using free give aways, or legal bribes such as ebooks, assessments, mini course to attract new visitors.
Get creative. Offering a free newsletter simply doesn't work anymore. The internet is saturated with these offers, as a result, they've lost their effectiveness. Think about when you became a new subscriber on someone's list, what was it that attracted you? Make your offer sexy and
compelling.
To get an idea of what I'm taking about, here's a perfect example. Check out our 7 part streaming audio minicourse:
--> www.InternetMarketingMiniCourse.com <--
Now that you've created the system to build your list, the next step is to drive TONS of highly targeted traffic to your website.
I've broken it down for you...
3 Simple Strategies to Generate More Traffic to Your Website:
1) Build it yourself: Write and publish highly targeted articles. Don't forget your marketing syntax: a) Clearly identify your target market b) What is their most painful problem c) Provide your solution to their problem and d) Your call to action... ex. Give away a f.ree report on your website.
2) Borrow it: Create a Strategic Alliance with a partner who currently supports your target market, yet isn't your direct competitor. This is a true win/win relationship. As you share their services with your contacts, they will in turn, share your services with the people they know, like, and
trust.
3) Buy it: Googe Adwords. Pay Per Click marketing is a miracle of the modern world. In fact, I believe history will show it to be the most important development in advertising this decade. Never before has it been possible to spend 5 bucks, open an account and have brand new, precisely targeted customers coming to your website within minutes.
As you are beginning to understand, building a successful practice online is not difficult, especially when you know what you are doing...
To get the full scoop, and learn 6 more cutting edge strategies to building a fully automated, highly successful practice, download your f.ree 7 part streaming audio minicourse:
--> www.InternetMarketingMiniCourse.com <--
The Power and Magic of HighTech HighTouch Virtual Marketing - To learn more about this author, visit Travis Greenlee's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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