Tweet

The Power and Magic of HighTech | HighTouch Virtual Marketing

Written by: Travis Greenlee

Article Overview: Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?

The Power and Magic of HighTech | HighTouch Virtual Marketing

Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?

Well, It's actually a phrase I coined many years ago when forming my Virtual Practice Builder Programs.

In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process!

Sounds pretty exciting right? Well, as you are about to learn it is!

Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face.

The Problem:

Our industry is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business.

Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards.

Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol!

We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses and selling more products just don't seem to be working any more.

Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our businesses - or risk our futures.

With this in mind, I am honored to teach you the Secrets and Strategies to creating a Highly Automated, Very Successful business, giving you complete freedom and control once and for all.

What's the key to your success? It's the level of your commitment!
Just check out these stats...

48% of marketers give up after the first contact
25% give up after the second contact
12% give up after the third contact
5% give up after the fourth contact
Meaning that 9 out of 10 people are never followed up with more 4 times.

Statistics show that it takes an average of 7 contacts to make a sale.

So, what's the Solution?

It's vitally important to connect frequently, consistently, and automatically with your target market. It's essential that you leverage the power of technology to simplify this entire process.

Strategy number #1: Automate your business, build a million dollar contact list.

As we all know, the key to your success online rests in the quality, responsiveness, and size of your mailing list.

1) It needs to be highly targeted, providing quality content that addresses the challenges your target market faces and provides realistic solutions to make their lives and businesses more enjoyable.

2) Needs to include a strong opt in form on your homepage. Using free give aways, or legal bribes such as ebooks, assessments, mini course to attract new visitors.

Get creative. Offering a free newsletter simply doesn't work anymore. The internet is saturated with these offers, as a result, they've lost their effectiveness. Think about when you became a new subscriber on someone's list, what was it that attracted you? Make your offer sexy and
compelling.

To get an idea of what I'm taking about, here's a perfect example. Check out our 7 part streaming audio minicourse:

--> www.InternetMarketingMiniCourse.com <--

Now that you've created the system to build your list, the next step is to drive TONS of highly targeted traffic to your website.

I've broken it down for you...

3 Simple Strategies to Generate More Traffic to Your Website:

1) Build it yourself: Write and publish highly targeted articles. Don't forget your marketing syntax: a) Clearly identify your target market b) What is their most painful problem c) Provide your solution to their problem and d) Your call to action... ex. Give away a f.ree report on your website.

2) Borrow it: Create a Strategic Alliance with a partner who currently supports your target market, yet isn't your direct competitor. This is a true win/win relationship. As you share their services with your contacts, they will in turn, share your services with the people they know, like, and
trust.

3) Buy it: Googe Adwords. Pay Per Click marketing is a miracle of the modern world. In fact, I believe history will show it to be the most important development in advertising this decade. Never before has it been possible to spend 5 bucks, open an account and have brand new, precisely targeted customers coming to your website within minutes.

As you are beginning to understand, building a successful practice online is not difficult, especially when you know what you are doing...

To get the full scoop, and learn 6 more cutting edge strategies to building a fully automated, highly successful practice, download your f.ree 7 part streaming audio minicourse:

--> www.InternetMarketingMiniCourse.com <--

Related Articles
  Could you work without a staff?
  The Need for a Virtual Assistant Association
  The Magic Bullet of Marketing
  Outsource your marketing to a “Virtual Marketing Department” and set your mind at ease
  The Magic and Tragic Words of Marketing

Article Tags:



Related Forum Posts
Women Entrepreneur Tips - Thank you LeoOliveros, I found #4 particularly true in my case: 4. The Enterprise Must Include the Power of Power Networks. As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
The Power of Ten - Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works: Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating. Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one. It’s amazing how much time, effort and money you can save using The Power of Ten™. Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip: 1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle. 2) It’s on my blog. 3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets). 4) I can go over to LinkedIn and post it to a group. 5) I can it to my ezine subscribers. 6) I will send it to my clients. 7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three. It started out as part of an answer on Focus.com 9) Eventually it will be part of an eBook on marketing tips. 10) I mention the concept often at speaking engagements. (c)2010 Elevating Your Business What would you add to the list? How about your own? Give it a try and comment below.
Re: Entrepreneur Heroes Trading Cards - How is this project going? If you could turn the cards into a game like Magic-The Gathering you might hit the jackpot!
Re: Marketing blog - designing logos, brands etc - This is an excellent thread. I appreciate the helpful links. I particularly enjoyed the link to Vector Magic.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Online Business Ideas: A Look At Various Options

Are You An Accidental Consultant?

Time management for DIY PR

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.