Declaring an Authentic Market Niche
Declaring an Authentic Market Niche
The American Heritage Dictionary, Second College Edition
For years I struggled with the concept of niche. I knew that choosing the right market niche was considered essential to business success, yet for me, as for many professionals, choosing a niche felt like the kiss of death.
When we dig in our heels against choosing a niche, we are probably responding to the first two definitions above. After all, who wants to do business in a hole in a wall or in a tiny, rocky place? If you believe that defining your market niche means choosing a hard, cramped, and confining space, no wonder you resist.
People who bring their heart and soul to their work will resist niche marketing that tells them they must restrict the ways in which they offer value to the world. The good news is that choosing your market niche will do exactly the opposite: it will free you to be the biggest, most authentic, and most complete offer possible.
Consider the third and fourth definitions of niche. When you look at niche in this light, you will see that your perfect market niche is that location or domain in which you are most readily accessible to the people who are most likely to benefit from (and thus value) the offer that you are and in which you are simultaneously most free to exercise your brilliance.
YOUR MARKET NICHE IS THE PLACE IN WHICH YOU HAVE A NATURAL COMPETITIVE ADVANTAGE BECAUSE YOU OCCUPY THE RIGHT PLACE IN THE RIGHT ECOSYSTEM.
A good market niche is one in which:
-- You are highly visible and easily accessible to the people who are most likely to benefit from your work, including prospective clients and customers, prospective collaborators and partners, and others with whom value-adding activities are most likely to be mutually beneficial.
-- You can employ the widest range of your talents, skills, and training (your offer.)
There's a paradox in naming your market niche. When you give people a category to put your products or services in, it is easier for them to get a handle on what you do and to remember it. It's also much easier for them to appreciate how you differ from other professionals in that category. In other words, by putting yourself in a category, you can also make yourself stand out because you distinguish yourself from others in that category.
* * *
Visit AuthenticPromotion.com to find more sound advice on niche marketing: learn how you can benefit from differentiating your market niche and offer and find how focusing your niche market actually expands your appeal to clients, increases referrals, and leverages your unique background and interests.
Declaring an Authentic Market Niche - To learn more about this author, visit Molly Gordon's Website.
Like this article? Share it with your friends
niche … 1. A recess in a wall, as for holding a statue. 2. A cranny, hollow, or crevice, as in a rock. 3. A situation or activity specially suited to a person’s abilities or character. 4. Ecol. a. The set of functional relationships of an organism or population to the environment it occupies. b. The area within a habitat occupied by an organism.
The American Heritage Dictionary, Second College Edition
For years I struggled with the concept of niche. I knew that choosing the right market niche was considered essential to business success, yet for me, as for many professionals, choosing a niche felt like the kiss of death.
When we dig in our heels against choosing a niche, we are probably responding to the first two definitions above. After all, who wants to do business in a hole in a wall or in a tiny, rocky place? If you believe that defining your market niche means choosing a hard, cramped, and confining space, no wonder you resist.
People who bring their heart and soul to their work will resist niche marketing that tells them they must restrict the ways in which they offer value to the world. The good news is that choosing your market niche will do exactly the opposite: it will free you to be the biggest, most authentic, and most complete offer possible.
Consider the third and fourth definitions of niche. When you look at niche in this light, you will see that your perfect market niche is that location or domain in which you are most readily accessible to the people who are most likely to benefit from (and thus value) the offer that you are and in which you are simultaneously most free to exercise your brilliance.
YOUR MARKET NICHE IS THE PLACE IN WHICH YOU HAVE A NATURAL COMPETITIVE ADVANTAGE BECAUSE YOU OCCUPY THE RIGHT PLACE IN THE RIGHT ECOSYSTEM.
A good market niche is one in which:
-- You are highly visible and easily accessible to the people who are most likely to benefit from your work, including prospective clients and customers, prospective collaborators and partners, and others with whom value-adding activities are most likely to be mutually beneficial.
-- You can employ the widest range of your talents, skills, and training (your offer.)
There's a paradox in naming your market niche. When you give people a category to put your products or services in, it is easier for them to get a handle on what you do and to remember it. It's also much easier for them to appreciate how you differ from other professionals in that category. In other words, by putting yourself in a category, you can also make yourself stand out because you distinguish yourself from others in that category.
* * *
Visit AuthenticPromotion.com to find more sound advice on niche marketing: learn how you can benefit from differentiating your market niche and offer and find how focusing your niche market actually expands your appeal to clients, increases referrals, and leverages your unique background and interests.
Declaring an Authentic Market Niche - To learn more about this author, visit Molly Gordon's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Molly's articles
 |
|
Shaboom - Life Could Be a Dream - Shaboom is our name and dreaming in all its manifestations is our work. Dreaming for the sake of innovation. Dreaming for the sake of beauty. Dreaming for the sake of meaning. Dreaming for the sake of life itself. Dreaming and living the dream of a life worth living, work worth doing.
|
|
 |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Increase Performance Leadership Put Yourself Into the Top 3% Program Health Check Loyalty Strategies Ezine Choices |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||