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Make Your Small Business an Overwhelm Free Zone - Click To Read Article
What causes overwhelm? And what the heck can a small business owner or self-employed professional do about it? Find out in this article from Molly Gordon, author of The Way of the Accidental Entrepreneur.
Helpful Questions and Tips on Niche Marketing - Click To Read Article
My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. In this article you will find the questions that can help you discern your own market niche.
Does Your Pricing Strategy Prevent Customers from Committing? - Click To Read Article
If you’re like many accidental entrepreneurs, pricing is not your favorite topic. Charge too much, and you lose clients. Charge too little, and you can’t earn a living.
It doesn’t have to be this way. Charging enough to make a good living is, in fact, one of the keys to getting and keeping committed clients and customers. Find out how to price for commitment in this article from the author of The Way of the Accidental Entrepreneur.
A Price-Value Matrix - A Cool Tool for Finding Your Just Right Pricing Strategy - Click To Read Article
Is the price right? Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were "just right." In much the same way, your working toward "just right" prices and marketing methods will definitely pay off, as it did for me.
The Art Science and Grace of Thriving - Click To Read Article
Thriving is part art, part science, and part grace. A thriving
business must not only accommodate but support life in all its
complexity. A thriving business requires and provides resilience and
continuity.
An Elevator Speech an Indispensable Tool for Self Promotion - Click To Read Article
An elevator speech is an indispensable tool for promoting your work. It is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer. Learn how to prepare it.
9 Strategies for Resolving LifeWork Conflict - Click To Read Article
I like working with independent professionals and artists because, for us, life, work, and business exist in a nexus from which we cannot easily extract our ways of loving, relating, and making meaning. The challenges we face in business inform our personal lives and personal challenges affect our businesses.
Are You in the Mood for Success - Click To Read Article
Mood pervades the context in which you do business, coloring the way you work and also the way your clients or customers experience your offers.
Lifestyle and Marketing: Notes on Setting and Raising Prices - Click To Read Article
Find out what variables you should take into consideration while setting prices and what strategies you can use to raise your prices.
Self Promotion Small Business Marketing and Your Core Values - Click To Read Article
Find out why choosing the path of authentic self promotion and marketing your small business effectively will challenge you to evolve continually as a person and as a professional.
Are You Stuck in Your Comfort Zone - Click To Read Article
It's easy to get stuck in a comfort zone, and it is very costly because when we limit possibilities to what is comfortable, we stop learning. A living organism that stops learning dies. Period. End of story.
What Do You Have to Believe to Prosper as an Entrepreneur? - Click To Read Article
While it is important to be able to notice and work through limiting beliefs, it is also important to know and take a stand for what you "have to believe," to be proactive about what gets you out of bed in the morning, sparks your vision, fuels your choices, and instills the spirit of entrepreneurship. What do you have to believe in order to show up, serve, and prosper as an entrepreneur?
How To Set The Just Right Tone For Your Self Promotional Marketing Materials - Click To Read Article
Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business.
Declaring an Authentic Market Niche - Click To Read Article
Find out why choosing your market niche will free you to be the biggest, most authentic, and most complete offer possible.
Refine Your Work Life Balance by Setting Healthy Boundaries - Click To Read Article
Do you think of boundaries as ways to keep something or someone out in hope to maintain your work life balance and protect your time, energy, and resources? What do healthy boundaries look like, and how can you know where and how to set them? Let's take a big breath and take another look at this business of setting boundaries.
7 Reality Checks for Building the Possible Dream - Click To Read Article
One of the themes that ran through my recent class, Believe! How to Work With Your Beliefs to Grow a Prosperous and Meaningful Business, was the tension between the creative power of thought and resource-depleting habits of wishful thinking. I offer the following 7 Reality Checks to help you reconcile your dreams with reality so that you can build your dream into a thriving business.
Benefit from differentiating market niche and offer - Click To Read Article
Find out why professionals often resist choosing a market niche and how you can benefit from thinking of your market niche as the location in which you make your offer.
Some Reality Testing Around Coaching - Click To Read Article
Interested in getting a coach? The time you invest in choosing your coach will be amply repaid by her or his greater ability to recognize, nurture and evoke the self you were meant to be. Find out what sample questions you can ask yourself and a potential coach before hiring her or him.
Work Life Balance And The Power of Positive Thinking - Click To Read Article
Can we learn how to respond optimistically and hopefully to events that challenge work life balance? According to psychologist and researcher Martin Seligman, the answer is YES. While some folks appear to be hardwired to respond optimistically to ups and downs in life and work, others are wired for pessimistic responses. Fortunately, you do not have to settle for the wiring you were born with. Find out how you can improve your resilience and your hopefulness by acquiring solid positive thinking skills.
Work Life Balance: Adding White Space - Click To Read Article
May this article help you cast a fresh eye on what work life balance means to you and take a further step towards balanced life.
Work Life Balance: The Gift Of Too Much To Do - Click To Read Article
People are always asking me how I get everything done. How do I find the time to read so much? How can I travel and attend trainings while keeping up with my practice? How do I manage to write my blog and Authentic Promotion newsletter? How do I maintain work life balance that has become the Holy Grail of our times? In this article, I am gladly sharing one of my "secrets."
Work Life Balance: 9 Quick Tips for Managing Overwhelm - Click To Read Article
If you feel that your work life balance is teetering on the edge; isn't it time to make changes before the problems overwhelm you? Whether or not you own your own business, life is often overwhelmingly rich. I wish you joy in the dance as you move with order and disorder, discipline and insight, gracefully maintaining work life balance.
Coaching Yourself: How To Deal With Fear - Click To Read Article
As a coach, I know that fear is responsible for much, if not most, frustration and failure. When my clients learn to work with and overcome their fears and anxiety, they step into a world of virtually unlimited possibility and satisfaction. I believe this article will help you understand more about fear and choose how you respond to it, creating a space for greater meaning and prosperity in your life.
Work Life Balance: Calling Your Energy Home - Click To Read Article
Find out about two main reasons we run short of energy we need to maintain work life balance and call your energy home with an energy inventory offered in this article.
What does it mean to grow a healthy business? - Click To Read Article
Ask yourself these questions to reveal new possibilities for intention and action and see where you can let go of outmoded policies, procedures, and attitudes. By regularly reviewing what you have and what you want, you generate a healthy structural tension -- a tension that can impel you to grow your business in a holistic, grounded, and integrated way.
How to Stop the Money Tug-of-War - Click To Read Article
When your self-concept is at odds with how you feel about wealth, it's hard to imagine yourself building authentic wealth. It can feel like you can either be true to yourself or become wealthy. No matter what you choose, you lose.
Even when you know in your mind that a person is both able to live her personal values and be wealthy, you may still feel that you don't or can't experience wealth. All the affirmations in the world won't change that.
What does work is to drop the rope. Find out how in this article from the author of The Way of the Accidental Entrepreneur.
How to Find Clients that Fit Just-Right - Click To Read Article
How do you know you have the right client base? When a typo in yet another email explaining why a product hasn’t been shipped generates chuckles and appreciation.
Soul Candy: When the Good News Goes Sour - Click To Read Article
The Law of Attraction. The Secret. Build it and they will come.
There are many versions of the Good News, and some of them are so sweet they may not be as good for us as they are held out to be.
This article takes a tongue in cheek look at New Age spirituality.
How Selling Builds Trust and Community - Click To Read Article
Are you worried that overtly selling to your audience will turn them off? Take another look.
Price Setting: What Would Your Right Price Be if You Knew You Could Not Fail? - Click To Read Article
How you value yourself and what you have to offer has a lot to do with price setting. But there is another piece: how you value your customers and their ability to decide for themselves what they need to learn and how much they want to pay for it. This article takes a fresh look at pricing, applying The Work of Byron Katie™ to the challenge of setting the right price.
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Molly Gordon
(Visit Molly's Website)
Molly Gordon, MCC, is a leading figure in
busin
ess coaching and person
al growth coaching, writer, workshop
leader, frequent presenter at live and
virtual events worldwide, and an
acknowledged expert on niche
marketing. Visit her website to find
valuable tips on self
promotion and developing a
small business marketing plan, and
join 12,000 readers of her Authentic
Promotion® ezine, an invaluable small business marketing resource,
helping you grow your strong business
while you feed your soul.
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Shaboom - Life Could Be a Dream - Shaboom is our name and dreaming in all its manifestations is our work. Dreaming for the sake of innovation. Dreaming for the sake of beauty. Dreaming for the sake of meaning. Dreaming for the sake of life itself. Dreaming and living the dream of a life worth living, work worth doing.
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