Market Leadership
Market Leadership
Staying ahead of the competition requires you to not only exceed customer’s needs and expectations today, but anticipate their future problems and respond by developing solutions before they are needed. Being the champion or advocate for the customer must be the business of the entire organization.
Developing customer acumen, the heart of successful business, does not come without challenges. Often times, the challenge in creating the customer oriented culture is that it is not an exact science. To successfully achieve a customer centric oriented culture, we suggest leaders take action by doing the following:
1. Talk about it at every opportunity.
2. Let people repeatedly know that creating customer value is a clear goal.
3. Encourage people to take responsibility to deal with customer concerns.
4. Coach people when they succeed or come up short on customer performance measures and help them accept accountability
Team members of your organization must understand that creating customer value is the key to organizational success. It all begins with leaders who have received a call to coach others about customer service and share feedback whenever possible. Unless a leader can encourage the head, heart and hands of organization’s people around the customer disciplines the organization will never achieve market leadership.
Again, the cornerstone of customer relationships is helping team members see that playing a role in customer service is a clear priority. Leaders have to create a deep understanding of what the company stands for and what its value proposition is. In short, people have to understand what the company is doing and why. Individuals need to understand how they fit within the customer culture and why they matter to the organization.
A customer centric culture is a direct function of employee beliefs and behaviors. It requires a lot of interaction and coaching from leaders and team members. It has to be incorporated into the vocabulary of the organization. Simply put, customer service must be a part of the core fabric of the organization.
Market Leadership - To learn more about this author, visit Steven J Stowell's Website.
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In order for your organization to achieve market leadership, a focused, first class strategy is required. Leadership within the organization must create a truly compelling and distinctive value proposition under this strategy that will cause customers to seek you out in an over-crowded, competitive field. Forming a really attractive value proposition is often the easy part. The harder part is creating a customer oriented culture to support the proposition. You can master the art of improving the value of your products and services and becoming a very tough competitor, but it is simply impossible to achieve market leadership without being effective in the discipline of customer intimacy. Let’s face it, most of us know those suppliers and vendors whom we refuse to work with because of the poor response we receive when problems develop.
Staying ahead of the competition requires you to not only exceed customer’s needs and expectations today, but anticipate their future problems and respond by developing solutions before they are needed. Being the champion or advocate for the customer must be the business of the entire organization.
Developing customer acumen, the heart of successful business, does not come without challenges. Often times, the challenge in creating the customer oriented culture is that it is not an exact science. To successfully achieve a customer centric oriented culture, we suggest leaders take action by doing the following:
1. Talk about it at every opportunity.
2. Let people repeatedly know that creating customer value is a clear goal.
3. Encourage people to take responsibility to deal with customer concerns.
4. Coach people when they succeed or come up short on customer performance measures and help them accept accountability
Team members of your organization must understand that creating customer value is the key to organizational success. It all begins with leaders who have received a call to coach others about customer service and share feedback whenever possible. Unless a leader can encourage the head, heart and hands of organization’s people around the customer disciplines the organization will never achieve market leadership.
Again, the cornerstone of customer relationships is helping team members see that playing a role in customer service is a clear priority. Leaders have to create a deep understanding of what the company stands for and what its value proposition is. In short, people have to understand what the company is doing and why. Individuals need to understand how they fit within the customer culture and why they matter to the organization.
A customer centric culture is a direct function of employee beliefs and behaviors. It requires a lot of interaction and coaching from leaders and team members. It has to be incorporated into the vocabulary of the organization. Simply put, customer service must be a part of the core fabric of the organization.
Market Leadership - To learn more about this author, visit Steven J Stowell's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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