Communicate your vision
Communicate your vision
To have an effective team, all members must share the same vision and purpose. If you run an organization you need a succint way of communicating your vision to your people and prospects.
A vision statement is a unique, forward-looking statement that defines your ideal future and defines your reason for being. It answers the questions: “Why do we exist?”
A good vision statement is:
• Simple
• Inspiring
• Easy to communicate (simple language)
• Abstract
• Brief
• Stable
• Motivating
• Strategic
Examples:
A world class organization, which would last forever, producing business machines that operate at the speed of light (Tom Watson, founder of IBM)
To strengthen the social fabric by continually democratizing home ownership (Fannie Mae
To make people happy (Walt Disney)
To give ordinary folk the chance to buy the same things as rich people (Sam Walton, Walmart)
To give unlimited opportunity to Women (Mary Kay)
Communicate your vision - To learn more about this author, visit Mandy Bass's Website.
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Great Leaders Communicate their Vision
To have an effective team, all members must share the same vision and purpose. If you run an organization you need a succint way of communicating your vision to your people and prospects.
A vision statement is a unique, forward-looking statement that defines your ideal future and defines your reason for being. It answers the questions: “Why do we exist?”
A good vision statement is:
• Simple
• Inspiring
• Easy to communicate (simple language)
• Abstract
• Brief
• Stable
• Motivating
• Strategic
Examples:
A world class organization, which would last forever, producing business machines that operate at the speed of light (Tom Watson, founder of IBM)
To strengthen the social fabric by continually democratizing home ownership (Fannie Mae
To make people happy (Walt Disney)
To give ordinary folk the chance to buy the same things as rich people (Sam Walton, Walmart)
To give unlimited opportunity to Women (Mary Kay)
Communicate your vision - To learn more about this author, visit Mandy Bass's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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