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Communicate your vision

Written by: Mandy Bass

Article Overview: To have an effective team, all members must share the same vision and purpose. If you run an organization you need a succint way of communicating your vision to your people and prospects. A vision statement is a unique, forward-looking statement that defines your ideal future and defines your reason for being. It answers the questions: “Why do we exist?” Here are tips to write yours.

Communicate your vision

Great Leaders Communicate their Vision

To have an effective team, all members must share the same vision and purpose. If you run an organization you need a succint way of communicating your vision to your people and prospects.

A vision statement is a unique, forward-looking statement that defines your ideal future and defines your reason for being. It answers the questions: “Why do we exist?”

A good vision statement is:
• Simple
• Inspiring
• Easy to communicate (simple language)
• Abstract
• Brief
• Stable
• Motivating
• Strategic

Examples:

A world class organization, which would last forever, producing business machines that operate at the speed of light (Tom Watson, founder of IBM)
To strengthen the social fabric by continually democratizing home ownership (Fannie Mae
To make people happy (Walt Disney)
To give ordinary folk the chance to buy the same things as rich people (Sam Walton, Walmart)
To give unlimited opportunity to Women (Mary Kay)

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Related Forum Posts
Re: What I Enjoyed Reading This Week - Oct 14 - I really enjoyed the Improve your vision with an app article in the New Scientist. I don't wear glasses and think a lot of people cripple their vision by wearing specs from an early age instead of exercising their eyes... Nice to see someone has developed an ap that will help.
Depends on the conditions - If for example I give up ownership, but the owners commit to pursuing my vision with my product, then I will certainly considering giving up ownership. Contingent on my being able to buy back ownership in the event of incompetence or if the new owners fail to follow through with my vision.
Can you tell me about 80/20 Sales Rule? - I’ve a situation like this. I get 80% of my business from 20% of my customers, shouldn't I work harder on the 20%? Communicate at least 4 times a year? Special offers/vip sales? Unexpected free gifts? And if the other rule says I'm going to lose 20% of my customers every year (hopefully through no fault of my own), won't some of them my from my treasured 20% list? Maybe I should work to move some of the 80% to the 20% so I can afford the loss?
The 80/20 Rule - If the rule says I should get 80% of my business from 20% of my customers, shouldn't I work harder on the 20%? Communicate at least 4 times a year? Special offers/vip sales? Unexpected free gifts? And if the other rule says I'm going to lose 20% of my customers every year (hopefully through no fault of my own), won't some of them my from my treasured 20% list? Maybe I should work to move some of the 80% to the 20% so I can afford the loss?
Re: The Jean Claude Biver (Hublot) Story – Modeling The Masters - great story of someone who stuck to their vision and the best thing i learnt from it - when everybody is talking GFC - increase the marketing spend, not reduce it ! thanks Evan


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