Communicate your vision

Guest post by: Mandy Bass
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Personal Branding: How to Market and Position Yourself - By Mandy Bass

Great Leaders Communicate their Vision

To have an effective team, all members must share the same vision and purpose. If you run an organization you need a succint way of communicating your vision to your people and prospects.

A vision statement is a unique, forward-looking statement that defines your ideal future and defines your reason for being. It answers the questions: “Why do we exist?”

A good vision statement is:
• Simple
• Inspiring
• Easy to communicate (simple language)
• Abstract
• Brief
• Stable
• Motivating
• Strategic

Examples:

A world class organization, which would last forever, producing business machines that operate at the speed of light (Tom Watson, founder of IBM)
To strengthen the social fabric by continually democratizing home ownership (Fannie Mae
To make people happy (Walt Disney)
To give ordinary folk the chance to buy the same things as rich people (Sam Walton, Walmart)
To give unlimited opportunity to Women (Mary Kay)

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Personal Branding: How to Market and Position Yourself - By Mandy Bass

About the Author: Mandy Bass

RSS for Mandy's articles - Visit Mandy's website
Award--winning Success Coach, Mandy Bass runs Priority Living Systems of Miami Shores, Florida . She works with business owners and sales professionals who want to breakthrough their current income ceilings, reduce their work and lead more fulfilling lives. Known as the coaches' coach, Mandy also trains and mentors people who want to build a coaching practice. Priority Living Systems designs and presents customized training programs and keynote talks> They specialize in working with organizations to refine their sales process for better results. Through their unique selling and marketing methods, professionals learn how to leverage their resources, stay focused, initiate more sales and get more referral business. They speaks to sales groups and professionals who want more control, more certainty, more money and ultimately more joy out of life. In her work, Mandy targets critical areas that challenge independent professionals and business owners on a daily basis. She helps people work smarter by leveraging their resources and staying focused on what is important. The structure and support they provide creates a system of accountability that sustains continual achievement.
Click here to visit Mandy's website.

More from Mandy Bass
Communicate your vision
Personal Branding How to Market and Position Yourself
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