Mandy Bass Articles

Twenty Magic Words that Sell and How to Use Them - Click To Read Article
By unpacking some of the language patterns discussed in the article “Hypnotic Language and the Persuasion Process,” you can easily learn to maximize your message. Learn how to use the twenty power words that sell.

Transforming Fear - Click To Read Article
Perhaps you have heard that if you fear something “Feel the fear and do it anyway.” That advice can be helpful to a point, but it has one very significant drawback: The fear is still there. So if you have a fear of cold calling, or a fear of failure, or a fear of success, or a fear of rejection, or – even more likely — some combination of all of these fears, summoning your personal power and acting in spite these fears is a brave thing to do, but as exhausting as running uphill with bricks in your pocket.

Personal Branding: How to Market and Position Yourself - Click To Read Article
The problem is that most people bungle their best opportunity to position themselves in their client's mind by using their title or occupation to answer the “What do you do?” question. Depending on the type of business you are in, each time that question is asked, it could be worth thousands of dollars. When you position yourself by title or occupation, you put yourself into a box that at least half the people you meet, will never care to open.

Mastering the Art of Negotiation - Click To Read Article
Regardless if you are in the market for a home, selling a product, or simply trying to get the kids to clean up their rooms — you have to negotiate what you want. If you consider that everything you want is owned or controlled by someone else you will realize in fact that we are all negotiating MOST of the time. So it makes sense to learn how to get better at it. There are predictable responses you can count on in the negotiating process and effective tactics that good negotiators know how to use and respond to. Before getting into those specifics however, it is important to understand the fundamental principles that govern ALL negotiations and situations of influence.

Looking for Balance - Click To Read Article
It seems that there are a lot of people these days looking for “balance.” But from my perspective, most are going about it in the wrong way because their emphasis is on quantity instead of quality

Hypnotic Language and The Persuasion Process - Click To Read Article
Mastering the art of influence involves simply guiding other people’s attention, and the most powerful tool – which you already own! — is your use of language. Your language is like a spotlight that directs WHAT others notice and – more importantly — HOW they notice.

Finding Your Life Purpose - Click To Read Article
Imagine what life would be like if everyday you got to work on projects that inspired and excited you? Being in touch with your purpose in life provides you the opportunity to live each day with intention and the feeling of being happy to be alive. Most living things come into the world with their life purpose on “speed control.” Seeds take root, grow and reproduce while providing food and oxygen for other creatures. A squirrel will forage for food, taking care of itself while it nurtures and protects its young. Instinctively they know what they are here to do. For most human beings, life is not that simple: we know that purpose gives meaning to our lives but a lot of people are not clear about what their purpose is.

Communicate your vision - Click To Read Article
To have an effective team, all members must share the same vision and purpose. If you run an organization you need a succint way of communicating your vision to your people and prospects. A vision statement is a unique, forward-looking statement that defines your ideal future and defines your reason for being. It answers the questions: “Why do we exist?” Here are tips to write yours.


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