Tweet

Selling is the Highest Paid Profession

Written by: Ron Finklestein

Article Overview: Wrong! Selling has nothing to do with your success. Remember this truth: Selling has nothing to do with your success! Helping others to buy has everything to do with your success!

Selling is the Highest Paid Profession

Selling is the Highest Paid Profession.

Wrong! Selling has nothing to do with your success.

Remember this truth: Selling has nothing to do with your success!

Helping others to buy has everything to do with your success!

You made an appointment with a sales representative and you wish there was a way to cancel the call. You do not want to hear someone talk about how good their products and services are.

What you really want is someone who will listen to you and help you to understand the implications of your decision, help you define the correct course of action and help you though the buying process.

That is not selling – that is helping someone to buy. That is treating them the way they want to be treated.

It is a totally different approach to selling because through proper questioning you can quickly determine if the prospect is someone in need of your products or services.

You can treat them the way they want to be treated. Novel idea, right? It is an idea whose time has come.

What? Treat them the way the want to be treated. You heard that right.

Implementing a sales strategy of treating others the way they want to be treated allows you to:
-not look like a slick sales representative but a trusted advisor
-eliminate the fear of rejection because you will understand why people do what they do
-close more sales because you are meeting them on their terms and treating them the way they want to be treated
-take the stress out of sales because you are selling from a position of strength.

Many people think sales is about selling, doing trial closes and manipulating people to buy from you. There are sales people who do that but they hurt all of us and they eliminate any possibility of repeat sales. We’ve all met sales people that made you wonder why you purchased their product. What happened?

You weren’t ready, you did not want that product and you don’t feel like you were listened to. Yet you still made the purchase.

That approach works if you are selling and you don’t care about the people you are selling to.

That approach works if you don’t care about repeat business.

That approach works if you don’t care what people think about you.

That approach works if you want people to run the other way when they see you.

That approach works if you like to fight for an appointment, you like to conquer, and you need constant reassurance that you are good.

That approach does not work if you want to create long term relationships with your clients or customers.

Remember people prefer buying and not being sold.

What many people don’t understand is that everybody sells – all the time.

If you are a parent you don’t want to force your children to do something, you want them to see the light for themselves.

If you are with friends, and you want to take in a particular movie you must persuade (sell) your friends to go to that movie.

If you are an employer you are constantly selling your ideas and proposal to your employees.

If you are business owner you must sell your clients on maintaining the buying relationship. If you don’t have the buying relationship you want to help them understand that buying from you is in their best interest.

We sell every day and we don’t realize it.

You sometimes meet people that you bond with immediately and taking them through the buying process is easy. It doesn’t feel like selling. There is instant rapport. They buy from you and enjoy it.

I was in a meeting yesterday and I heard a comment that blew me away. “I pay your full fee and I pay it because I want to and I am getting great value for the price.”

Would you want your customers to feel that way about you?

You must understand that as a business professional you must sell differently than a true sales professional. A business professional (accountant, lawyer, financial planner, business owner, etc) must be perceived and believed as a true professional first and a sales professional second.


To Your Success,

Ron Finklestein
330-990-0788
info@yourbusinesscoach.net

Related Articles
  Ten Commitments to Ethics and Personal Conduct For Business Coaches – From Your Strategic Thinking Business Coach
  Do You Have What it Takes to be Successful in Sales
  Today's PROFESSIONAL SALES PERSON Versus THE AMATEUR
  "Lazy Sales Professional" - An Oxymoron
  Improve Sales Effectiveness at the Salesperson's Hall of Fame

Article Tags: help people, make money, overcoming rejection, sales



Related Forum Posts
Re: Has anyone used Spyfu.com? - I have also used Spyfu. It's good to find out what kind of strategy your competitor's are following in Organic and Paid SEO. We can also find out the list of organic keywords our competitors are working on along with their organic ranking in Google. It's really an interesting tool.
CEOs and Email - Slaves? - I wonder if the emails they are responding to are filtered thru their assistants first 'cos they seem to spend a lot of their off hours responding to them. True they are successful but I'm not sure I'd be willing to pay that price. I'd be interested to know what's the in the typical day planner of Entrepreneurs on the Forum. Entrepreneurs are a different breed than Paid Employees- so it would be interesting to view the contrast.
Re: Kevin's Case Study #10 - When to become an entrepreneur? - When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: Google Places Review | How to Get a Review on Google Places? - Hi Evan, Yes, I am planning more. I have multiple videos coming out this year on: Social media marketing Email marketing Lead Generation Organic search marketing Conversion rate optimization Analytics Content marketing Paid search marketing I am looking for SEO / Internet Marketing questions people have. I enjoy producing videos answer tuff SEO questions. Let me know if you are any of your members have any they want answered. Jeff


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Golden Rule of Communications

Intro to Search Engine Optimization

Setting Goals for your Home Based Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.