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What do you Really Do?

Guest post by: Ron Finklestein

Article Overview: Tell your prospects what they want to hear - what they will experience in working with you.

What do you Really Do?

So let me ask, what do you do? If I asked you what you do, what would you tell me?

What do you do?

If you answered, "I am a financial planner," or "I am an accountant," or "I fix computers," then you got it wrong. This is not what you do but how you do it.

People want to know what you do first before they want to know how you do it.

If you are a financial planner, here is what I would hope to hear: I help people make the right choices about their money? or I help them make wise money decisions?

People want to know what you do before they want to know how you do it.

I use financial planner as an example because I sat down with a financial planner a few years ago and this is where this question came from. I ask him "What do you do?" His answer: "I'm a financial planner." And I'm thinking, "No, that's not what you do it how you do it."

I told him that "we are meeting because you obviously either want my money or you want an introduction to my client base, right? So tell me, what is it that you do that would give me a reason to give you my money or to introduce you to somebody?" I got blank look as an answer. I then asked him "Okay, let me ask you a question in a different way. What do your customers experience when they buy from you because that's what you do?" He could not answer the question. I would have been hard pressed to purchase anything from him. He could not give me a reason why I should by from him.

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Article Tags: customers, getting more customers, marketing, outcomes, results



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