Why is a company culture so important
Why is a company culture so important
• How well the country adapted to change
• How open the country are to other nationalities
• Their willingness the country is to embracing change
• How each country valued education
• How easy each country was to do business with
• How well each country’s political systems responded to change
Being a small business coach I could not help notice how relevant creating a culture is to the success of a business.
Before we go further we must define what culture means. Culture can be defined as the way a company defines and captures what’s important to ensure a company’s success. After the culture is defined, storing that knowledge so it can be passed down to future generation (new employees) takes on a whole new meaning. We can begin to understand why defining and implementing a corporate culture is so important.
Some things to consider when defining the type of culture you want to create would include:
• How do you and how much do you empower your employees to make decisions?
• Do you delegate and what do you delegate?
• How open you are to accepting input for others (employees, clients, suppliers) and how do you act on that information?
• What types of employees do you want to hire (the best and the brightest or people who are expected to leave their heads at home?)
• What are the values you want to embrace and promote to your customers, employees and suppliers (fairness, honesty or just meet the numbers?)
• What kinds of behaviors do you want to measure and reinforce (behaviors that create long term relationships or just make the sale and move to the next opportunity?)
Many companies do not give much attention to their corporate culture. It just evolves through the people they hire. It is usually driven by the attitude and behaviors or the company president and is passed along unconsciously.
When you take the time to define and create your corporate culture you are telling others what kinds of people will flourish in your company; it tells tell the market the companies you want to business with, it defines the behaviors that will be accepted in your organization.
Creating a specific company culture is just as important to the success of an organization as a sound business plan. In fact, the definition of how you want your corporate culture to perform should be a part of your business plan.
Of all the companies I studied, the most successful in the long term, were very clear in what their corporate culture would look like and they took action to see that is was implemented.
Why is a company culture so important - To learn more about this author, visit Ron Finklestein's Website.
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I was reading a book call The World is Flat and the author was discussing the importance of a country’s culture in making changes in adapting to changes in the world’s economy. He was referring to a country’s culture as:
• How well the country adapted to change
• How open the country are to other nationalities
• Their willingness the country is to embracing change
• How each country valued education
• How easy each country was to do business with
• How well each country’s political systems responded to change
Being a small business coach I could not help notice how relevant creating a culture is to the success of a business.
Before we go further we must define what culture means. Culture can be defined as the way a company defines and captures what’s important to ensure a company’s success. After the culture is defined, storing that knowledge so it can be passed down to future generation (new employees) takes on a whole new meaning. We can begin to understand why defining and implementing a corporate culture is so important.
Some things to consider when defining the type of culture you want to create would include:
• How do you and how much do you empower your employees to make decisions?
• Do you delegate and what do you delegate?
• How open you are to accepting input for others (employees, clients, suppliers) and how do you act on that information?
• What types of employees do you want to hire (the best and the brightest or people who are expected to leave their heads at home?)
• What are the values you want to embrace and promote to your customers, employees and suppliers (fairness, honesty or just meet the numbers?)
• What kinds of behaviors do you want to measure and reinforce (behaviors that create long term relationships or just make the sale and move to the next opportunity?)
Many companies do not give much attention to their corporate culture. It just evolves through the people they hire. It is usually driven by the attitude and behaviors or the company president and is passed along unconsciously.
When you take the time to define and create your corporate culture you are telling others what kinds of people will flourish in your company; it tells tell the market the companies you want to business with, it defines the behaviors that will be accepted in your organization.
Creating a specific company culture is just as important to the success of an organization as a sound business plan. In fact, the definition of how you want your corporate culture to perform should be a part of your business plan.
Of all the companies I studied, the most successful in the long term, were very clear in what their corporate culture would look like and they took action to see that is was implemented.
Why is a company culture so important - To learn more about this author, visit Ron Finklestein's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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