Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Why is a company culture so important



Why is a company culture so important
   

I was reading a book call The World is Flat and the author was discussing the importance of a country’s culture in making changes in adapting to changes in the world’s economy. He was referring to a country’s culture as:

• How well the country adapted to change • How open the country are to other nationalities • Their willingness the country is to embracing change • How each country valued education • How easy each country was to do business with • How well each country’s political systems responded to change Being a small business coach I could not help notice how relevant creating a culture is to the success of a business.

Before we go further we must define what culture means. Culture can be defined as the way a company defines and captures what’s important to ensure a company’s success. After the culture is defined, storing that knowledge so it can be passed down to future generation (new employees) takes on a whole new meaning. We can begin to understand why defining and implementing a corporate culture is so important.

Some things to consider when defining the type of culture you want to create would include:

• How do you and how much do you empower your employees to make decisions?

• Do you delegate and what do you delegate?

• How open you are to accepting input for others (employees, clients, suppliers) and how do you act on that information?

• What types of employees do you want to hire (the best and the brightest or people who are expected to leave their heads at home?)

• What are the values you want to embrace and promote to your customers, employees and suppliers (fairness, honesty or just meet the numbers?)

• What kinds of behaviors do you want to measure and reinforce (behaviors that create long term relationships or just make the sale and move to the next opportunity?)

Many companies do not give much attention to their corporate culture. It just evolves through the people they hire. It is usually driven by the attitude and behaviors or the company president and is passed along unconsciously.

When you take the time to define and create your corporate culture you are telling others what kinds of people will flourish in your company; it tells tell the market the companies you want to business with, it defines the behaviors that will be accepted in your organization.

Creating a specific company culture is just as important to the success of an organization as a sound business plan. In fact, the definition of how you want your corporate culture to perform should be a part of your business plan.

Of all the companies I studied, the most successful in the long term, were very clear in what their corporate culture would look like and they took action to see that is was implemented.



To learn more about this author, visit Ron Finklestein's Website.

Like this article? Share it with your friends


Related Articles Related Articles
Why is a company culture so important
  I was reading a book call The World is Flat and the author was discussing the importance of a country’s culture in making changes in adapting to changes in the world’s economy.
100 Ways to Succeed #93
  Bottom Line
What's Culture Got To Do with It?
  A beautifully crafted strategy can fail when the employees in various divisions within an organization clash. Logically, we think that strategy should drive behavior, but, in reality, it's the culture—underlying nor...
Five Tips For Building A Wildly Successful Team Based Business
  Learn about five simple steps entrepreneurs and small business owners can take to increase their business volume and employee satisfaction.
Seasonal Values
  If you spend time reading the business pages of any major newspaper or watching the business news you are well aware that good values arenot synonymous with business in 2004.

Related Forum Posts Related Forum Posts
Coca-Cola Founder Story Coca-Cola Founder Story
The most important points to start your own business The most important points to start your own business
Hiring good people Hiring good people
Volunteers Volunteers
finding a good volunteer finding a good volunteer
Volunteers ! Volunteers !
Finances Finances
Home Depot Training Home Depot Training

 
About the Author


Ron Finklestein
(Visit Ron's Website)
www.yourbusinesscoach.net/rons bio.html Ron Finklestein Small Business Success Expert 330-990-0788 i nfo@yourbusinesscoach.net Ronald Finklestein, President of AKRIS, LLC, small business success expert, business coach, consultant, speaker, author, and trainer, has published two books: Celebrating Success! Fourteen Ways to a Successful Company and The Platinum Rule to Small Business Success. You can contact him at i nfo@yourbusinesscoach.net or reach him at (330) 990–0788. Sign up for his newsletter at w ww.yourbusinesscoach.net
Have A Suggestion?

View Author's Video
Behaviors of Successful Business Owners - EvanCarmichael.com expert Ron Finklestein discussed how to create a profitable business and how to avoid some of the common mistakes.
Become An Author

Free Downloads


Ron Finklestein's

Complete
List Of
Business-Coach
Articles


First Name
Last Name
Email
 
If you enjoyed this article, get Ron Finklestein's Complete List of Business-Coach Articles For FREE!
Become An Author