---

Guest post by: Terri Levine Become an Author

Tweet

---

---

David and Goliath... you know how it goes, and it makes starting up your business challenging when you have to compete against well established organizations who are already set up to provide everything and seemingly have all the answers. Without doubt, the larger, well established company has it over you. By the same token, you can compete against them, maybe not on as grand a scale, but you can make your living doing what you love to do and still make a respectable profit.

You may not be significant enough in "Goliath's" eyes to even notice, but perhaps the Company has noticed you and it would be worth your while finding out what, if anything, is said about your business. If you know what your larger competition is saying, perhaps implying that it is superior in some way to your business, you are in a better position to deal with it. Whatever you do, do not get into a slanging match with Goliath. You don't have their funds or resources to engage in those types of tactics and win. You simply need to reinforce your own competence. People aren't silly... most are aware of the games some very large organizations will play in order to keep the lion share of the market, and they can spot integrity, or lack of, honesty, or lack of, and sincerity, or lack of, a mile off.

You need to emphasize the advantages your own smaller business has over Goliath - such things as personal attention, customers are not just a number, direct contacts with management, etc. People who appreciate this level of service and attention to detail will deal with you.

If your small business has employees, you can emphasize their education and business knowledge, in fact, any credentials they have which can "prove" you are equipped to offer exactly the same thing Goliath offers but with more personal attention. Your Sales people can provide more personal attention due to the smaller, cosier client base.

People can get "lost" in a larger corporation, and sometimes dollars become more significant than service, and it is for this reason that smaller businesses will always find a market. So hang in there... there will always be room for you - you might have to work a little bit smarter, but isn't the end result worth it?

Related Articles

  Go, Coach!
  The Power of Words
  Is This Any Way To Behave In A Restuarant?
  Primal Perception
  Another Career Option Bites the Dust
  Men and Body Image
  The Secret Summit of Million Dollar Marketers
  Is Canada the New China for VCs? Or Just the New Colorado?
  Batman and Robin's Favorite Marketing Strategy
  How to be an elite Sales-Athlete
  This is why only a few people make money on the Internet
  A-Z of sales
  Article Marketing Strategies That Will Get You More Customers Fast
  The Marketing Secret That Will Determine the Success Or Failure of Your Business
  Lesson #5: Don’t Be Afraid to Go After the Big Guys
  What are the Strengths and Weaknesses of a Smaller Company?
  Tales of a StomperNet and Jeff Johnson “Student”
  Stepping Into the Ring: The UFC Fights Back
  What is it About About.com That You Don’t Know?
  Who the heck are YOU, anyway?

Related Forum Posts

Re: I'm Back
Re: Beware of these new spammer tactics...
Re: I really feel great today because . . . . .
Hello from Newbie
Re: hi from south africa

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to stop your business partner ripping you off

Organizing Your Home Office

Accessing Government Funding in Canada

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.