Creating a Vision and a Mission: A Co-Created And Co-Shared Experience
Creating a Vision and a Mission: A Co-Created And Co-Shared Experience
The VM Vacuum process (Vision-Mission Vacuum) that has been brought into organizations is making a dramatic difference. It works like a vacuum, where it sweeps the entire organization and attracts energy to itself. The process produces employees who are committed to the CEO’s vision and instills passion and the desire to achieve the vision and mission of the company.
The VM Vacuum process works because all the employees are involved in co-creating the vision and are all a key and equal part of the visioning process. When a vision is co-created in this way, it becomes co-shared and people believe in it… it contains a part of them, so naturally, it becomes believable, realistic and do-able.
Here is the structure of the process:
Every employee, regardless of job type, hours worked, or job title, is invited to participate in a visioning meeting with key managers.
Key managers act as facilitators with no vision/mission to sell anyone, but simply to gather people and listen to their thoughts.
Facilitated discussions are held to invite every employee to respond to questions about what currently is going well or right in the company, why those things are working, and then daydream a description of how things could be perfect. Once there is a clear idea of “perfect”, the facilitator asks the group to pretend it is five years from now, three years from now, and one year from now, and to describe a perfect work day in each year – complete with how it feels, sounds, looks, tastes, smells, etc. Then the group identifies the things right now that aren’t quite right yet within the organization and identifies resources (like time, money, training, space, etc) that could make things more right.
All facilitated discussions result in a detailed summary of the conversations above.
Key managers bring their facilitated discussion results to the CEO, and the CEO, with no vision/mission to sell, facilitates the exact same process with the managers as was conducted with the employees.
All facilitated discussions, including the ones with the managers, are now transcribed and put into one working document.
Groups of employees and managers take the document and find areas of similarity and create one large document.
That document becomes the vision/mission of the organization.
Organizations that follow these steps and do each thoroughly, believing each employee has value to contribute to this process, now have a vision/mission that the employees helped to formulate, and therefore feel a part of. When employees feel their viewpoints were both heard and considered and that these are now a piece of the company, their morale goes up, they become more productive, and they tend to stay much longer in their employment. What they do, how they do it, and why they do it is now meaningful for them. After all, they helped develop the what, how, and why. It gives them pride and a true sense of belonging and value within the organization.
Considering the benefits to everyone, isn’t this process one that is worth the time?
Creating a Vision and a Mission A CoCreated And CoShared Experience - To learn more about this author, visit Terri Levine's Website.
Like this article? Share it with your friends
How many times over the course of a 2-3 year period, does a company spend time, energy, and resources creating or re-creating a vision or mission? Most companies do this activity over and over again because the CEO can’t move the organization to get behind the vision. The employees don’t have a desire to achieve the vision, and it is meaningless to them.
The VM Vacuum process (Vision-Mission Vacuum) that has been brought into organizations is making a dramatic difference. It works like a vacuum, where it sweeps the entire organization and attracts energy to itself. The process produces employees who are committed to the CEO’s vision and instills passion and the desire to achieve the vision and mission of the company.
The VM Vacuum process works because all the employees are involved in co-creating the vision and are all a key and equal part of the visioning process. When a vision is co-created in this way, it becomes co-shared and people believe in it… it contains a part of them, so naturally, it becomes believable, realistic and do-able.
Here is the structure of the process:
Every employee, regardless of job type, hours worked, or job title, is invited to participate in a visioning meeting with key managers.
Key managers act as facilitators with no vision/mission to sell anyone, but simply to gather people and listen to their thoughts.
Facilitated discussions are held to invite every employee to respond to questions about what currently is going well or right in the company, why those things are working, and then daydream a description of how things could be perfect. Once there is a clear idea of “perfect”, the facilitator asks the group to pretend it is five years from now, three years from now, and one year from now, and to describe a perfect work day in each year – complete with how it feels, sounds, looks, tastes, smells, etc. Then the group identifies the things right now that aren’t quite right yet within the organization and identifies resources (like time, money, training, space, etc) that could make things more right.
All facilitated discussions result in a detailed summary of the conversations above.
Key managers bring their facilitated discussion results to the CEO, and the CEO, with no vision/mission to sell, facilitates the exact same process with the managers as was conducted with the employees.
All facilitated discussions, including the ones with the managers, are now transcribed and put into one working document.
Groups of employees and managers take the document and find areas of similarity and create one large document.
That document becomes the vision/mission of the organization.
Organizations that follow these steps and do each thoroughly, believing each employee has value to contribute to this process, now have a vision/mission that the employees helped to formulate, and therefore feel a part of. When employees feel their viewpoints were both heard and considered and that these are now a piece of the company, their morale goes up, they become more productive, and they tend to stay much longer in their employment. What they do, how they do it, and why they do it is now meaningful for them. After all, they helped develop the what, how, and why. It gives them pride and a true sense of belonging and value within the organization.
Considering the benefits to everyone, isn’t this process one that is worth the time?
Creating a Vision and a Mission A CoCreated And CoShared Experience - To learn more about this author, visit Terri Levine's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Terri's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Adopting Creative Thinking Termination Suit Is your branding on the nose? Law of Attraction JV Considerations |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||