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Improve Your Marketing with the Right Headings

Guest post by: Terri Levine

Article Overview: The importance of including SEO in your headings.

Improve Your Marketing with the Right Headings

An important part of your marketing success is getting people to take notice of your marketing message. Whether it be an advertisement, web copy or an article, you need to get the balance of using appropriate keywords just right. Not enough and you'll be overlooked in web searches; too much, and the search engines will ignore you. The secret is in the heading. Not only do you need to use keywords in your copy, you have to find appropriate ways to include them in your headings. Actually, the best places for keywords in your copy is in your headings and titles and in the first paragraph. It is the easiest method of attracting a higher position in the search engines.

The key to successful title writing is to use words that people will use in web searches to find you. The problem is many writers still seem to prefer using clever or nonsensical headings that might be creative but have zero SEO (search engine optimization) value.

I'm not saying you should never use cute and clever titles and headings - just that you shouldn't use them all the time at the expense of SEO. After all, why have you written the article, blog or web copy? For your own entertainment? No. You are out to attract traffic. How are they going to find you? Through a web search. If someone is looking for what you sell, they won't find you in a web search unless the search terms are in your copy/headings.

Think about the search words your potential customers will use when looking for the product or service you sell. If you sell coaching services, for example, your potential customer would use the term Coach or coaching in their search, and furthermore, they might refine their web search by specifically searching for a Life Coach, or marketing coach, or small business coach. So if you want to be found by them, you need to include those terms in your copy and headings.

Many times, people are specific when doing web searches. Let's say I'm a runner, I am more likely to look up joggers, or even Nike joggers for example, as opposed to "shoes". Get the picture? The search engines will deliver sites to me that include my search terms in the title or first paragraph of copy - and those businesses will get my custom.

Having said all that, I realize sometimes it isn't possible to make a great heading that also includes your keywords. For one thing, it might not make sense to include them in your particular heading choice, and for another it might make your heading too long. It is never a good idea to stuff your headings with keywords just for SEO purposes and doing so can backfire. Search engines are suspicious of heavily keyword laden headings and articles as are readers. You don't want to sound spammy or heavy handed.

Don't just pick the first heading that pops into your head - play with it. This is important. Think of it as a potential income earner - get it right and you'll attract customers and make money.

Keep your heading a reasonable length, not too long, not overly laden with keywords, but not devoid of them either. Write your headings with your readers in mind... what will they type in their search engine to find you... then give it to them!

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Article Tags: articles, headings, marketing, SEO, titles



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