|
|
Like this article? PLEASE +1 it! |  |
|
Increase Your Advocates
| Guest post by: Terri Levine |
Article Overview: Learn why increasing your advocates makes better financial sense than spending money trying to reach out to new customers.
 |
Free Download - The Proven Business Growth System Guaranteed To Grow Your Law Practice Without Spending Money on Traditional Advertising By Terri Levine |
Increase Your Advocates
In most businesses it is said that 80% of your business comes from 20% of your clients. The challenge is getting that 20% to bring in more clients just like them for your business. The concept of the loyalty ladder is one that will help you identify the people who you are currently doing business with and those that can potentially do business with you. By spending most of your time with the right group of people, you will generate more business and increased your valued clients beyond that 20%.
The top of the loyalty ladder consists of advocates. These are people who refer people to you, use your products or services consistently and can be viewed as ambassadors for your business. The next lower level on the ladder are the clients. These are people who use your products and services but may be willing to use competitors' services, as they are not loyal to you. Then come customers. These are people who use your services and are also using the services of others in your profession. On the next rung are prospects. These are people that aren't using your services and that you would like to reach. They are people who may be shopping for your services. On the last rung of the ladder are suspects. Suspects are people who are breathing. You have no idea if they are your target market.
Your job is to find ways to move people up the loyalty ladder and primarily to move clients up to advocates. Think about boosting your business by increasing the number of advocates you now have. When clients become advocates, they aren't vulnerable to competitors and will send you all the referrals that they can.
Consider the rule of 52. This says that each of your clients has an inner circle of family, friends, and associates that consists of about 52 people. Often, the people within the closest rung of the circle of the ones most like your clients. As you bring each client to an advocate level, they can influence 52 more people for you.
It is also much easier to continue doing business with existing clients than it is to invest in marketing to attract new ones.
Export Subsidies by Developed Countries: Barriers to African External Trade
Business networking for busy people
Brand loyalty drives higher ROI and stock price
How To Branch Your Business
Nordstrom’s Loyalty Program Creates…. Loyalty
Try This Team Building Outline!
Who is Talking About Your Business ... and How to Keep Them Talking
Market Your MAGIC 5 SelfMarketing Strategies for Success
The Trusted Sales Authority
Labels for a Frontline Leader
Some write about 3 ways to increase profit
Transforming Employees Into Advocates
CONTROLLING STRESS
The Principle of Abundance
Anonymous Bloggers- What Are Your Rights?
Answer These 4 Simple Questions And Reach 99% of People with Your Message
Are You Working in the Red Zone, or Just Working?
What’s Hot in B2B Marketing?
Are you prepared to stick?
Business Networkings 1 Myth Networking Selling
Article Tags: advocates, clients, customers, marketing, referrals
|
About the Author: Terri Levine RSS for Terri's articles - Visit Terri's website Business mentor Terri Levine specializes in helping entrepreneur-owned businesses achieve record-breaking growth. Based in Philadelphia, Terri is founder and CEO of Comprehensive Coaching U, Inc., The Professional's Coach Training Program. She has been featured on ABC, NBC, CNBC and MSNBC, and in more than 1,500 publications. She is a sought after public speaker and the best-selling author of Sell Without Selling, Coaching Is for Everyone and Stop Managing Start Coaching. Learn more at http://www.TerriLevine.com. Contact Terri at terri@terrilevine.com.
Click here to visit Terri's website   The Proven Business Growth System Guaranteed To Grow Your Law Practice Without Spending Money on Traditional Advertising Good Day Bad Day The Torn Manager Opportunities KnockOr Do They Managing the Manager |
Related Forum Posts
2007 Goals
- My yearly goals for December 2007:
1. Add 10-15 new "ideal" clients to our client roster
2. Increase revenues by $500,000
3. Average at least 1 paid speaking engagement per month.
Increase Productivity and Profits on the Web
- A Web site is a great way to better service and market to current customers, but often a difficult way to attract new ones."
Increase Productivity and Profits on the Web New!
Don’t let the savings and productivity enhancements described in the following pages make you rush out and spend thousands of dollars overnight to have someone set you up with your own Web server, hosted Web site, or intranet.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Stan Prokop, Canadian Business Financing
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Making Money Blogging Can Be Tons Of Fun 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Why SEO is important for your online success
What Type of Business Should I Start?
How to Conduct a B2B Marketing Content Audit
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.