Marketing by Mobile
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Guerilla Marketing for Lawyers - By Terri Levine
Some people love their mobile phones, and so mobile marketing is something they can and do embrace, while for others it is an evil necessity of modern day living. Whether you love it or loath it, mobile marketing is in for the long haul and if you are in business, it provides a new method of marketing that is catching on and you can't afford to ignore.
The first rule of marketing is to place your message where your target market is going to see it, where it is going to receive the most views. Where is most people's attention glued these days? To their iPhones and Smartphones and iPads and Tablets. Most people spend hours checking their emails, twittering, and chatting on Facebook, whether they are on the train, driving the car, queuing up for lunch, or waiting at the airport. How many times do you receive a business email that has been sent from a Blackberry?
Modern technology has opened up a whole new level of freedom for business people who are no longer chained to the phone and computer on their desk, and enables marketers to reach their customers regardless of where they are, because they get them where their attention is focused - on their mobile or iPad. So here are some quick tips to help you maximize your mobile marketing potential.
People use their mobiles not only for calls, email and text messaging. For many, their mobile is their GPS helping them navigate by car or foot to various venues, stores and addresses. They also use them for other internet searches. You can attract these mobile users to your business by offering directions and maps on your website and other information they might find valuable and give them reason to visit your site using their mobile.
It's common these days to provide sign up links on websites and blogs for people to join your mobile mailing list. You may also have seen numbers provided for you to text from your mobile that will sign you up. Many popular social network sites offer this. Ensure the action required to sign up is as simple and user friendly as possible. Make it easy for them to subscribe without the necessity of elaborate steps and complicated links, and when you send email marketing messages, also think of the customer's time and money.
A popular method of reaching your customers is by text messaging (SMS). You simply ask them to opt-in to your text messaging list and keep them up to date with your services by text. This is also an excellent way to remind customers of their appointments so they don't forget. You can also obtain a special phone number and an opt in keyword for your customers to use from a text messaging provider, for example, motomessage.com. Research for the best deal.
Similar to the text message is the "multi-media message" (MMS). The difference between these and text messages (SMS) is you can include sound and pictures. (Bit like the difference between plain text and html for emails.) MMS makes for a more enjoyable viewing experience and can make your message stand out. Of course, these are also larger messages which cost more to send and are not as popular for that reason.
You can also advertise your business with a banner or link that appears on the mobile phone when customers do a search. Check with agencies that specialize in mobile marketing for costs and details. Some services and products are more conducive than others to mobile phone advertising, such as online and mobile-friendly games, downloading music, and business and fun applications. If you do have games or applications, you can include your marketing message in the game or application so the customer will always be reminded of you.
You can also look at advertising your business on those sites that people like to access most with their mobile phones, so even though your business isn't marketed by appearing as an option on their phone when they search, if they go to a popular external site, such as a blog, or Facebook, you can place an ad there where they will see it.
Be creative. Customers respond well to fun competitions. Some businesses ask customers to take a photo of themselves using their product and send it in for a prize. You can offer prizes, discounts, or product samples to entice people to join your list. The best prizes are downloadable applications or discounts the next time they visit your store, because you don't have to pay for physical postage.
People will search your service out when they are in need of it and that is when you need to be easily found and mobile phone-friendly. You don't have to be aggressive and pushy... just ready. Finally, remember that people are bombarded with marketing messages - make sure you aren't being a nuisance and turning your customers away. Don't just spam them with marketing messages all the time - offer useful information, freebies, etc. that make them want to keep receiving your messages.
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Guerilla Marketing for Lawyers - By Terri Levine
About the Author: Terri Levine
RSS for Terri's articles - Visit Terri's website
Business mentor Terri Levine specializes in helping entrepreneur-owned businesses achieve record-breaking growth. Based in Philadelphia, Terri is founder and CEO of Comprehensive Coaching U, Inc., The Professional's Coach Training Program. She has been featured on ABC, NBC, CNBC and MSNBC, and in more than 1,500 publications. She is a sought after public speaker and the best-selling author of Sell Without Selling, Coaching Is for Everyone and Stop Managing Start Coaching. Learn more at http://www.TerriLevine.com. Contact Terri at firstname.lastname@example.org.
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