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On the Radio

Guest post by: Terri Levine

Article Overview: Considered using radio for your marketing efforts? Here are some tips on how to get on to radio and made the most of your opportunity.

On the Radio

Radio advertising is another way to reach your target market. You must, of course, be certain that your target market is listening to the station or you'll be wasting your money. Radio works best in conjunction with print media as well. The major purpose of radio advertising is to build name recognition.

When negotiating for radio time, keep in mind that morning hours between 6:00 and 9:00 AM and evenings between 3:00 and 7:00 PM are the most expensive radio times, typically called "Drive Time". While you may tend to want to advertise in less premium time because the rate will be significantly less, if you do not have a large enough target audience, you may be wasting your money.

The real object of radio advertising is repetition and getting your name out so that people will become familiar with your name and your product. In a 30-second spot, it is recommended that you mention the name of your company at least three times and preferably five times. When doing radio ads make sure your audience can recognize your ads; in other words, the ad should always be familiar so that it is easily recognizable. That might mean your voice is recognized, or a jingle or slogan is recognized.

Another way that I have approached radio is to offer my services to be a guest on a live radio call in or talk back show. This didn't cost me any money and in fact generated some business for me. Simply contact radio talk shows and suggest to the radio producers a topic that their listeners may be interested in. I did a show where I actually answered business and personal questions and coached the radio audience. Pitch your topic and see if you can get someone to put you on the air where you can get free radio advertising.

These days online blog radio has become popular and they are always looking for interesting guests. Use Google and search for blog radio in your niche and contact them.

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Article Tags: advertising, business, marketing, radio, radio advertising



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