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Pitching to Journalists
| Guest post by: Terri Levine |
Article Overview: Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
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Pitching to Journalists
Getting interviewed should form part of your marketing plans. Being quoted by journalists gives you credibility and the subsequent publicity equals free marketing.
There are free resources for pitching journalists, two of which are RadioGuestList dot com and HelpAReporter dot com. These are free to register and once listed you become part of a global database of "experts" accessible to journalists worldwide.
RadioGuestList offers an interview booking service that comes to you via daily emails with requests from journalists seeking information. If something is in your area of expertise, you contact the email given. It is as simple as that. In addition to being a resource for journalists, this is also used by TV bookers and producers. HelpAReporter is a database that is accessed by journalists globally when looking for experts to help them with information they need for their stories.
Many experts have found themselves quoted in the New York Times and the ABC News and everything in between. If nothing else, getting your name out there is a step in the right direction and can lead to more interviews. If you operate your own podcast or online radio show you can also use these services to find expert guests for exciting interviews.
A modern trend is the email interview. Journalists are busy people and email interviews offer advantages for both parties. For you, it provides the chance to think before you "speak" and amend your responses, allowing you time to double check your information.
Having your responses in writing also reduces the chance of being misquoted. And a real time saver - you can save your "answers" to tweak and use for another time and another email interview request.
Talking of time savers, a mutual advantage is the fact you can respond at a time that best suits you and still meet the journalists deadline. So, all things considered, it's a win-win.
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Article Tags: being interviewed, email interviews, interviews, journalists, marketing, pitching journalists, publicity
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About the Author: Terri Levine RSS for Terri's articles - Visit Terri's website Business mentor Terri Levine specializes in helping entrepreneur-owned businesses achieve record-breaking growth. Based in Philadelphia, Terri is founder and CEO of Comprehensive Coaching U, Inc., The Professional's Coach Training Program. She has been featured on ABC, NBC, CNBC and MSNBC, and in more than 1,500 publications. She is a sought after public speaker and the best-selling author of Sell Without Selling, Coaching Is for Everyone and Stop Managing Start Coaching. Learn more at http://www.TerriLevine.com. Contact Terri at terri@terrilevine.com.
Click here to visit Terri's website   Stand Up For Yourself Five Ways To Complain And Get Results Without Playing The Blame Game How to Put Yourself First And Live Happily Get a Handle on the Disinterested Client 10 Ways to put Fun in your Practice |
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