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Sales Killers to Avoid

Guest post by: Terri Levine

Article Overview: Sometimes it is the very basic things that make the difference. We are so focused on the latest way of doing things, the latest technology and techniques that we forget the basics and when dealing with people this can be a costly mistake.

Sales Killers to Avoid

While most sales people tend to concentrate on making sales, it is also important to know how to avoid killing sales.

Sales killers stem from how you perceive customers and how they interpret your actions. Attitudes and assumptions can hurt your success. Sales killers to avoid are:

1. Thinking you are more knowledgeable than your customers. Although you'd never intentionally talk down to them, you may sound condescending. If you make customers feel uncomfortable or ignorant, you could drive them away.

2. Holding back on the full benefit of your knowledge and experience because you assume your customers know more than you do.

3. Taking your customers for granted and assuming their account is solid. This could open the door to competitors with better customer service.

4. Categorizing customers by sales volume. Make all your customers feel important. None of them should be made to feel like second class citizens because of their size or the volume of business they create for you.

5. Assuming your customers have confidence in you. You must continually act to earn their confidence and develop their account.

Never take your customers for granted because there are always competitors ready to step in and do what you are not or cannot do. Treat your existing customers with the same respect and go the extra mile for them as you would do when trying to impress and attract new customers - or risk losing them.

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Article Tags: clients, customer service, customers, sales, selling



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