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Executive Coaching Whats in it for me

Written by: Di Holliday

Article Overview: Just what makes a person sign up and pay for a series of Coaching sessions?

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Executive Coaching Whats in it for me

Just what makes a person sign up and pay for a series of Coaching sessions?

They will be told at the outset that ‘they’ will be doing the work; that it will be hard and sometimes painful, and that there may be times when they will want to quit, especially when asked to discuss uncomfortable issues.

So why do it?

Anyone who has come though the experience will be able to tell them why – it works.

It has worked for the coach, as coaches have coaches, and it will work for the client. All it takes is time, effort and faith in the future.

There may be times in the coaching experience that can lead the client to doubt his or her motivations. That is the point.

Once we find the ability the look at ourselves critically we begin to understand why our lives more often than not attract other than perfection. It can take a good coach about an hour to see through superficial issues into deeper things that a client has not seen before or has made a conscious choice to ignore.

As the coaching process develops, the client will be able to see how core beliefs and habitual attitudes influence their thoughts, how thoughts motivate actions and how their actions affect their lives. The problem with ‘cause and effect’ is that the ripples of ones actions also have an affect on those around you. You may have heard the expression ‘the flutter of a butterflies wings in Brazil can move clouds in Mongolia’ or similar phrases. All things are connected and we should be mindful of this as we make our journey through life.

The main principals and aims of coaching are similar although each coach has a different approach and style. I prefer to coach my clients using the telephone as this gives a degree of anonymity and can encourage a client to open up and discuss issues that could otherwise remain hidden.

Some coaches prefer ‘face to face’ and still get really good results. So what ‘results’ are we looking for?

What the coach wants to see is a change in the client’s perception of his or her own abilities and potential. In some cases it will be a necessary move towards higher self-esteem and confidence, in another it may be the way they value their relationships.

Whatever happens during the coaching process, the main reason a client comes to coaching is that they know something is missing or not quite right in their business or in their personal life and that they need help to see which way to go.

You could say that a chat with a trusted friend or colleague would serve the same purpose but this is not borne out by evidence. A friend, however trusted, cannot be as objective or as focused as a trained and skilled business and executive coach. A colleague can carry a personal agenda, however hard they try to be impartial.

Some of the benefits of executive or business coaching can be difficult to see at first. It can be about managing conflict, communication with other staff or maybe seeing your ‘team’ from a new angle.

Everything you learn from your coach you will already ‘know’ it just takes time to remember how and what to use to make your performance better.

Clients that can accept of the need for some guidance have given way to many hours of one to one coaching. It is this outside influence and ability to reflect on ones own actions that make business coaching so powerful.

It takes only a moment to reflect that ambition is not enough to succeed and faith alone is not enough to get through life. Take the route of helpful counsel and find you own way with guidance from a professional.

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Home > Business-Coach > Di Holliday > Executive Coaching Whats in it for me
Article Tags: coaching results, core beliefs, guidance, values

About the Author: Di Holliday
RSS for Di's articles - Visit Di's website

I have been in business in various forms for over 40 years and now I devote my time to EFT (Emotional Freedom Techniques) Mentoring and natural health issues. My clients are from all backgrounds, business and private individuals. I work with the business community providing courses in stress management, health and well being in the work place and fear of public speaking. My EFT and natural health practice has a high success rate even working with serious illness and cancer. If you are not familiar with EFT check out Gary Craig, the founder of EFT at his web site www.emofree.com This technique is fast and efficient and I also work by telephone or internet connection. If you have any deep seated worries or stresses, talk to me.


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