Operating a small business successfully is not easy. Only 66% of new small businesses make it past the first two years, just 49% make it to 4 years, and barely 39% make it to 6 years. Why do they fail?
Most small businesses fail because of limited vision, lack of financial planning and review, failure to establish company goals, poor market segmentation and strategy, poor knowledge of the competition, no management systems, over dependence on specific individuals, and/or focusing on the technical aspects more than the strategic aspects of the business.
Most great athletes have had a coach who mentored them to their level of success and excellence. Most successful entrepreneurs have had advisors who have done the same. They realize the value of having experienced, objective guidance to help them reach their true potential.
Business Coach: A trusted guide with whom you can share your hopes and aspirations in confidence that he/she will meet your needs by moving effortlessly between persistent motivator, stern taskmaster, and business strategy guru, propelling you toward your personal and business dreams. Specifically, your Business Coach will:
1. Hold you accountable. It's too easy for business owners to neglect the management and marketing of their business through recurring postponement of critical tasks. Sharing your goals with your Coach means that if you don't complete them, he/she will require an explanation and commitment to buckle down and get them done.
2. Develop and refine your ideas. You have great ideas! Some you can put into practice easily. Others are raw and in need of refinement. Your Coach has acquired a working knowledge of hundreds of marketing, sales, customer service, and teambuilding strategies and knows how to adapt them to your business.
3. Share a wealth of business growth strategies. When you've just "run out of ideas" on how to market and sell your products and services, your Coach will educate you in business growth principles you'll use for the rest of your business life. Weekly contact with your Coach will keep you pressing on to the next level.
4. Provide you with the contacts you need. When you need contacts or resources for your business, such as expansion capital, investment advice, professional services, or resources to grow your personal library, your Coach has a network of business contacts and knows where to find the information you need.
5. Give you perspective from the outside, looking in. Over time, you lose the ability to see your business with the same objective clarity that you once did. It can be like living next to a busy road and not hearing the traffic. Your Coach is there to take a fresh look at you and your business on a weekly basis. He/she knows what to look for and, most importantly, sees what your customers see. You will always receive the feedback you need.
Business today is a race for growth and efficiency. It's a race with few rules. Why try to forge your own path through the thick undergrowth of trial and error, traditional thinking, and lack of information and exhaust yourself far short of their finish line?
Thankfully, thousands of business owners have run the race before you, creating an excellent freeway of knowledge and experience. Your business Coach has both studied AND run the race him/herself and, for a small fare, runs an express limo service down the success freeway!
Helping YOU make a difference in YOUR Business and in YOUR Life
5 Reasons Why You Need a Coach - To learn more about this author, visit Danny Small's Website.
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