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5 Reasons Why You Need a Coach

Written by: Danny Small

Article Overview: Operating a small business successfully is not easy. Only 66% of new small businesses make it past the first two years, just 49% make it to 4 years, and barely 39% make it to 6 years. Why do they fail?

5 Reasons Why You Need a Coach

Operating a small business successfully is not easy. Only 66% of new small businesses make it past the first two years, just 49% make it to 4 years, and barely 39% make it to 6 years. Why do they fail?

Most small businesses fail because of limited vision, lack of financial planning and review, failure to establish company goals, poor market segmentation and strategy, poor knowledge of the competition, no management systems, over dependence on specific individuals, and/or focusing on the technical aspects more than the strategic aspects of the business.

Most great athletes have had a coach who mentored them to their level of success and excellence. Most successful entrepreneurs have had advisors who have done the same. They realize the value of having experienced, objective guidance to help them reach their true potential.
Business Coach: A trusted guide with whom you can share your hopes and aspirations in confidence that he/she will meet your needs by moving effortlessly between persistent motivator, stern taskmaster, and business strategy guru, propelling you toward your personal and business dreams. Specifically, your Business Coach will:
1. Hold you accountable. It's too easy for business owners to neglect the management and marketing of their business through recurring postponement of critical tasks. Sharing your goals with your Coach means that if you don't complete them, he/she will require an explanation and commitment to buckle down and get them done.
2. Develop and refine your ideas. You have great ideas! Some you can put into practice easily. Others are raw and in need of refinement. Your Coach has acquired a working knowledge of hundreds of marketing, sales, customer service, and teambuilding strategies and knows how to adapt them to your business.
3. Share a wealth of business growth strategies. When you've just "run out of ideas" on how to market and sell your products and services, your Coach will educate you in business growth principles you'll use for the rest of your business life. Weekly contact with your Coach will keep you pressing on to the next level.




4. Provide you with the contacts you need. When you need contacts or resources for your business, such as expansion capital, investment advice, professional services, or resources to grow your personal library, your Coach has a network of business contacts and knows where to find the information you need.
5. Give you perspective from the outside, looking in. Over time, you lose the ability to see your business with the same objective clarity that you once did. It can be like living next to a busy road and not hearing the traffic. Your Coach is there to take a fresh look at you and your business on a weekly basis. He/she knows what to look for and, most importantly, sees what your customers see. You will always receive the feedback you need.
Business today is a race for growth and efficiency. It's a race with few rules. Why try to forge your own path through the thick undergrowth of trial and error, traditional thinking, and lack of information and exhaust yourself far short of their finish line?
Thankfully, thousands of business owners have run the race before you, creating an excellent freeway of knowledge and experience. Your business Coach has both studied AND run the race him/herself and, for a small fare, runs an express limo service down the success freeway!
Helping YOU make a difference in YOUR Business and in YOUR Life

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Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Post subject: Too successful for a mate? - That was an interesting article, Shri! Most of the women I know who continue to be single have some type of self limiting behavior which interferes with them either meeting or attracting the perfect mate for them. They are incredible and talented women, they just haven't set themselves up for relationship success. I know there are men who may be intimidated, but there are also men who aren't. Some men are attracted to smart women! My advice to these women would be to focus on creating the right environment for a relationship to happen. This would be a great time to hire a Life Coach or Relationship Coach. Taking action to get ready for a relationship doesn't mean having to be aggressive in finding a man. It's more subtle. If you don't make room for a man in your life, you might just squeeze out the opportunity before he gets to you. As well, you may be sending off all the wrong signals without realizing it. Seriously, I don't think successful women are off the proverbial "good wife material list". However, if you think yourself off of it then don't be surprised if you fulfill your own prophecy.
Re: Want to be a published author? - Thanks for sharing some options out there for us, Ladies! I'm one of those people who have a number of books in the works, but haven't quite finished them yet... I think I need to bring this up with my own Coach, but that's another story! *LOL* Anyhow, it's nice to know what I can do about it all when I'm ready. Shri, I'll keep you in mind when the time comes! Thanks again, Tami
Re: How To Succeed With Search - At this point, I lean towards "organic" search engine optimization. Last fall, I stretched my advertising budget and purchased a plan to put my website on the top of 15 search engines for the key phrase, "Life Coach". The only catch was that the person must have downloaded a specific popular tool bar on their computer in order to access it (several million had). The company was able to prove to me that close to a 1,000 people per month had seen the actual top part of my website open on their tool bar. They captured the IP addresses to prove it. Just previous to that, I had undergone some search engine optimization using key words and removing my heavy graphic intro page. Not long after I made the purchase for the tool bar advertising, the search engines had crawled through my updates and I was suddenly number one on Yahoo and number one on Google for Women's Entrepreneur Coach. Other key word variations were high enough to be in the top ten. I did notice that these results would shift rapidly and I was required to keep my website updated. Right now, I've been attempting to target Women in Business and Leadership. I've got a bunch of changes to do to get back up where I want to be, but now I know how to do it. Anyhow, as I watched the results of my paid advertising, I realized the organic method drove far more traffic to my website. I submit articles and post on Forums so some of those factored into the "organic" search engine equation. However, even without those, very few of the tool bar advertising ever clicked to see more of my website. I plan to stick with the "organic" method.


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