Marketing explained
Marketing explained
Yet many of these same people feel ill at the thought of actually having to do any marketing; many small business owners list marketing as the worst aspect of running their own business.
It is important and it can be scary, but what is it?
Marketing is essentially presenting your business, product, service or whatever else to the potential customers and clients. This group of people or businesses are known as the market you are selling to.
Without any marketing, nobody will know the business exists and it is likely to fail quite quickly. With the use of effective marketing, a business can rapidly expand and be very successful. This makes marketing a crucial part of every business; both time and money need to be allocated for this.
Part of the reason so many people hate marketing is because it has been built up as a specialised activity that most people can’t do. This isn’t true.
Some people are very good at marketing and find it easy to do, but that doesn’t stop the rest of us being able to do our own marketing as well. And you may be surprised to know you have marketing experience yourself.
Think of your favourite sport and team; have you ever tried telling someone how and why it is so great? You thought of all the best features of the sport and spoke of them enthusiastically. Maybe you even convinced someone to give it a go?
Guess what? Yes, you were marketing that sport! And it wasn’t that hard, was it?
Of course, marketing yourself and your business is much harder. You are personally involved so rejection seems worse and you don’t want to be a show off by bragging.
Assuming you believe in your business and what it has to offer, you can make marketing a bit easier on yourself. Instead of thinking “please give me your money for this”, try “this product will help you”. If you believe that your product or service will be of use to the person, then offer it to them for their sake. Not only will this take the pressure off yourself, it will build genuine good will with the person you offer it to.
If marketing seems like a big ogre right now, don’t ignore it and hope it will go away. It won’t.
Instead, take small steps into the world of marketing and build it up. As you gain experience in both business and marketing, you will find more opportunities for marketing and may find it gets easier with time.
Each success you have in marketing can be used as the impetus to do some more marketing; resting on successful marketing attempts won’t keep more business coming through the door and the success will boost your esteem for the next market.
Marketing explained - To learn more about this author, visit Tash Hughes's Website.
Like this article? Share it with your friends
Every business owner and manager knows that marketing is essential to the survival of the business.
Yet many of these same people feel ill at the thought of actually having to do any marketing; many small business owners list marketing as the worst aspect of running their own business.
It is important and it can be scary, but what is it?
Marketing is essentially presenting your business, product, service or whatever else to the potential customers and clients. This group of people or businesses are known as the market you are selling to.
Without any marketing, nobody will know the business exists and it is likely to fail quite quickly. With the use of effective marketing, a business can rapidly expand and be very successful. This makes marketing a crucial part of every business; both time and money need to be allocated for this.
Part of the reason so many people hate marketing is because it has been built up as a specialised activity that most people can’t do. This isn’t true.
Some people are very good at marketing and find it easy to do, but that doesn’t stop the rest of us being able to do our own marketing as well. And you may be surprised to know you have marketing experience yourself.
Think of your favourite sport and team; have you ever tried telling someone how and why it is so great? You thought of all the best features of the sport and spoke of them enthusiastically. Maybe you even convinced someone to give it a go?
Guess what? Yes, you were marketing that sport! And it wasn’t that hard, was it?
Of course, marketing yourself and your business is much harder. You are personally involved so rejection seems worse and you don’t want to be a show off by bragging.
Assuming you believe in your business and what it has to offer, you can make marketing a bit easier on yourself. Instead of thinking “please give me your money for this”, try “this product will help you”. If you believe that your product or service will be of use to the person, then offer it to them for their sake. Not only will this take the pressure off yourself, it will build genuine good will with the person you offer it to.
If marketing seems like a big ogre right now, don’t ignore it and hope it will go away. It won’t.
Instead, take small steps into the world of marketing and build it up. As you gain experience in both business and marketing, you will find more opportunities for marketing and may find it gets easier with time.
Each success you have in marketing can be used as the impetus to do some more marketing; resting on successful marketing attempts won’t keep more business coming through the door and the success will boost your esteem for the next market.
Marketing explained - To learn more about this author, visit Tash Hughes's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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