Marketing explained
Marketing explained
Yet many of these same people feel ill at the thought of actually having to do any marketing; many small business owners list marketing as the worst aspect of running their own business.
It is important and it can be scary, but what is it?
Marketing is essentially presenting your business, product, service or whatever else to the potential customers and clients. This group of people or businesses are known as the market you are selling to.
Without any marketing, nobody will know the business exists and it is likely to fail quite quickly. With the use of effective marketing, a business can rapidly expand and be very successful. This makes marketing a crucial part of every business; both time and money need to be allocated for this.
Part of the reason so many people hate marketing is because it has been built up as a specialised activity that most people can’t do. This isn’t true.
Some people are very good at marketing and find it easy to do, but that doesn’t stop the rest of us being able to do our own marketing as well. And you may be surprised to know you have marketing experience yourself.
Think of your favourite sport and team; have you ever tried telling someone how and why it is so great? You thought of all the best features of the sport and spoke of them enthusiastically. Maybe you even convinced someone to give it a go?
Guess what? Yes, you were marketing that sport! And it wasn’t that hard, was it?
Of course, marketing yourself and your business is much harder. You are personally involved so rejection seems worse and you don’t want to be a show off by bragging.
Assuming you believe in your business and what it has to offer, you can make marketing a bit easier on yourself. Instead of thinking “please give me your money for this”, try “this product will help you”. If you believe that your product or service will be of use to the person, then offer it to them for their sake. Not only will this take the pressure off yourself, it will build genuine good will with the person you offer it to.
If marketing seems like a big ogre right now, don’t ignore it and hope it will go away. It won’t.
Instead, take small steps into the world of marketing and build it up. As you gain experience in both business and marketing, you will find more opportunities for marketing and may find it gets easier with time.
Each success you have in marketing can be used as the impetus to do some more marketing; resting on successful marketing attempts won’t keep more business coming through the door and the success will boost your esteem for the next market.
Marketing explained - To learn more about this author, visit Tash Hughes's Website.
Like this article? Share it with your friends
Every business owner and manager knows that marketing is essential to the survival of the business.
Yet many of these same people feel ill at the thought of actually having to do any marketing; many small business owners list marketing as the worst aspect of running their own business.
It is important and it can be scary, but what is it?
Marketing is essentially presenting your business, product, service or whatever else to the potential customers and clients. This group of people or businesses are known as the market you are selling to.
Without any marketing, nobody will know the business exists and it is likely to fail quite quickly. With the use of effective marketing, a business can rapidly expand and be very successful. This makes marketing a crucial part of every business; both time and money need to be allocated for this.
Part of the reason so many people hate marketing is because it has been built up as a specialised activity that most people can’t do. This isn’t true.
Some people are very good at marketing and find it easy to do, but that doesn’t stop the rest of us being able to do our own marketing as well. And you may be surprised to know you have marketing experience yourself.
Think of your favourite sport and team; have you ever tried telling someone how and why it is so great? You thought of all the best features of the sport and spoke of them enthusiastically. Maybe you even convinced someone to give it a go?
Guess what? Yes, you were marketing that sport! And it wasn’t that hard, was it?
Of course, marketing yourself and your business is much harder. You are personally involved so rejection seems worse and you don’t want to be a show off by bragging.
Assuming you believe in your business and what it has to offer, you can make marketing a bit easier on yourself. Instead of thinking “please give me your money for this”, try “this product will help you”. If you believe that your product or service will be of use to the person, then offer it to them for their sake. Not only will this take the pressure off yourself, it will build genuine good will with the person you offer it to.
If marketing seems like a big ogre right now, don’t ignore it and hope it will go away. It won’t.
Instead, take small steps into the world of marketing and build it up. As you gain experience in both business and marketing, you will find more opportunities for marketing and may find it gets easier with time.
Each success you have in marketing can be used as the impetus to do some more marketing; resting on successful marketing attempts won’t keep more business coming through the door and the success will boost your esteem for the next market.
Marketing explained - To learn more about this author, visit Tash Hughes's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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 Tash Hughes (Visit Tash's Website) Clear communication is critical to the success of any business, but it is often left to care for itself in many businesses. Tash Hughes is a professional and skilled writer who makes technical and otherwise boring information accessible for everyone a business needs to communicate with. Next time you need webcopy, articles, newsletters, reports or any other business document, visit www.word constructions.com to see how Tash and her team can help your business succeed.
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