Sales That Sizzle
Sales That Sizzle
It is therefore important that you think of advertisements in both of these scenarios.
* Information
* Sales
So, when thinking of how to advertise, you must consider both. If the information does not provide exciting, dynamic, caring strategies, then sales will probably not occur.
I believe one of the most under utilised methods of increasing sales is via alliance partners –you must find a way to reach out to a potential alliance partner and put together a proposal that can benefit both of you and both your sets of customers! Joint or shared advertisements can work really well and is one way you can work together (though not the only way – consider a shared stand at a Trade Fair or promoting to each other’s customer list etc.)
Many people think that a website is not necessary for them as they do not want to sell online (e.g. they may have a retail outlet) – but you must remember, one of the main purposes of a website, is to use it to market an existing business – the website does not have to be the business itself. Think of it like a telephone directory advertisement – only you will have total control (if you don’t – change and get a website where you do); and it should not cost you an arm and a leg. You can get a lot more information on your website than in an advertisement and can change that information at will and when necessary. It can become a very dynamic marketing/advertising tool.
I so often hear business operators lamenting:
“I did not get anything out of that (book, seminar, conference etc).”
But on closer inspection it is more likely that they did not put anything into it. They need to think outside the square – they need to take an idea (preferably more than one) and think about how they could implement the concept or ideas expressed by others and ‘tweak’ them to fit their business. Action is what is important; inaction leads to mediocrity – and you do not want a mediocre business! Advertising is action – but it also needs the action of monitoring to ensure that you are getting the best out of your efforts.
Another thing you should learn to do – is to make use of words that ‘sizzle’ and to use those words to create the right atmosphere in which a sale can be made. Too often we want to rely on our product to make the sale – whereas the energy of the word is a much more powerful tool (both spoken and written). Don’t be scared to use extravagant words – HUGE is better than Big; AWESOME reads better than Wonderful; JUMP OUT gives more meaning than Notice; - brainstorm with others to get the right word that is both DYNAMIC (energetic, vibrant, forceful) and EXCITING (thrilling; exhilarating) and watch you sales increase!
Barbara Gabogrecan has dedicated the last 10 years to supporting the Micro & HBB sector. She sits on a number of Government Committees to provide a ‘voice’ for the sector. She is an author, artist & entrepreneur. You can access the FREE e-book Amazing Advertising Tips http://tinyurl.com/f4sdk
Sales That Sizzle - To learn more about this author, visit Barbara Gabogrecan's Website.
Like this article? Share it with your friends
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is – you will see many more skills are required. The aim of an advertisement is to bring to existing or potential clients, information on your product/service, with the outcome being a sale.
It is therefore important that you think of advertisements in both of these scenarios.
* Information
* Sales
So, when thinking of how to advertise, you must consider both. If the information does not provide exciting, dynamic, caring strategies, then sales will probably not occur.
I believe one of the most under utilised methods of increasing sales is via alliance partners –you must find a way to reach out to a potential alliance partner and put together a proposal that can benefit both of you and both your sets of customers! Joint or shared advertisements can work really well and is one way you can work together (though not the only way – consider a shared stand at a Trade Fair or promoting to each other’s customer list etc.)
Many people think that a website is not necessary for them as they do not want to sell online (e.g. they may have a retail outlet) – but you must remember, one of the main purposes of a website, is to use it to market an existing business – the website does not have to be the business itself. Think of it like a telephone directory advertisement – only you will have total control (if you don’t – change and get a website where you do); and it should not cost you an arm and a leg. You can get a lot more information on your website than in an advertisement and can change that information at will and when necessary. It can become a very dynamic marketing/advertising tool.
I so often hear business operators lamenting:
“I did not get anything out of that (book, seminar, conference etc).”
But on closer inspection it is more likely that they did not put anything into it. They need to think outside the square – they need to take an idea (preferably more than one) and think about how they could implement the concept or ideas expressed by others and ‘tweak’ them to fit their business. Action is what is important; inaction leads to mediocrity – and you do not want a mediocre business! Advertising is action – but it also needs the action of monitoring to ensure that you are getting the best out of your efforts.
Another thing you should learn to do – is to make use of words that ‘sizzle’ and to use those words to create the right atmosphere in which a sale can be made. Too often we want to rely on our product to make the sale – whereas the energy of the word is a much more powerful tool (both spoken and written). Don’t be scared to use extravagant words – HUGE is better than Big; AWESOME reads better than Wonderful; JUMP OUT gives more meaning than Notice; - brainstorm with others to get the right word that is both DYNAMIC (energetic, vibrant, forceful) and EXCITING (thrilling; exhilarating) and watch you sales increase!
Barbara Gabogrecan has dedicated the last 10 years to supporting the Micro & HBB sector. She sits on a number of Government Committees to provide a ‘voice’ for the sector. She is an author, artist & entrepreneur. You can access the FREE e-book Amazing Advertising Tips http://tinyurl.com/f4sdk
Sales That Sizzle - To learn more about this author, visit Barbara Gabogrecan's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Barbara's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Your Annualized Bus Dev Plan Entrepreneur Flight Manual Networking To Get Results Online Marketing Tools Telemarketing Success |
|
 | ||
 |
Email The Reporters
Press Release Builder | |
 |
Write The PR
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||