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Sales That Sizzle
Written by: Barbara GabogrecanArticle Overview: To make sales you must promote and advertise. What to say and where to say it is very important. Barbara gives some good advice on how to get the best from your advertising by communicating with gusto.
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Sales That Sizzle
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is – you will see many more skills are required. The aim of an advertisement is to bring to existing or potential clients, information on your product/service, with the outcome being a sale.
It is therefore important that you think of advertisements in both of these scenarios.
* Information
* Sales
So, when thinking of how to advertise, you must consider both. If the information does not provide exciting, dynamic, caring strategies, then sales will probably not occur.
I believe one of the most under utilised methods of increasing sales is via alliance partners –you must find a way to reach out to a potential alliance partner and put together a proposal that can benefit both of you and both your sets of customers! Joint or shared advertisements can work really well and is one way you can work together (though not the only way – consider a shared stand at a Trade Fair or promoting to each other’s customer list etc.)
Many people think that a website is not necessary for them as they do not want to sell online (e.g. they may have a retail outlet) – but you must remember, one of the main purposes of a website, is to use it to market an existing business – the website does not have to be the business itself. Think of it like a telephone directory advertisement – only you will have total control (if you don’t – change and get a website where you do); and it should not cost you an arm and a leg. You can get a lot more information on your website than in an advertisement and can change that information at will and when necessary. It can become a very dynamic marketing/advertising tool.
I so often hear business operators lamenting:
“I did not get anything out of that (book, seminar, conference etc).”
But on closer inspection it is more likely that they did not put anything into it. They need to think outside the square – they need to take an idea (preferably more than one) and think about how they could implement the concept or ideas expressed by others and ‘tweak’ them to fit their business. Action is what is important; inaction leads to mediocrity – and you do not want a mediocre business! Advertising is action – but it also needs the action of monitoring to ensure that you are getting the best out of your efforts.
Another thing you should learn to do – is to make use of words that ‘sizzle’ and to use those words to create the right atmosphere in which a sale can be made. Too often we want to rely on our product to make the sale – whereas the energy of the word is a much more powerful tool (both spoken and written). Don’t be scared to use extravagant words – HUGE is better than Big; AWESOME reads better than Wonderful; JUMP OUT gives more meaning than Notice; - brainstorm with others to get the right word that is both DYNAMIC (energetic, vibrant, forceful) and EXCITING (thrilling; exhilarating) and watch you sales increase!
Barbara Gabogrecan has dedicated the last 10 years to supporting the Micro & HBB sector. She sits on a number of Government Committees to provide a ‘voice’ for the sector. She is an author, artist & entrepreneur. You can access the FREE e-book Amazing Advertising Tips http://tinyurl.com/f4sdk
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Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Hello From Marietta GA!
- Hello All!
My name is Tim Naylor and I am in Direct Sales! I am glad I have found EC's sites and I hope to learn and share a lot!
taxes in canada
- Well in Canada we only have a few provinces and the Sales tax is slightly different. Here in Ontario the Goods & Services tax has reduced to 5% from 7% in the last year due to the promises made by the government in place.
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