---

Guest post by: Gourab Nanda Become an Author

Tweet

---

---

Mobiles are like a necessity for most of us today! We need it to text, to talk, to Google, as our alarm clocks, and what not. Mobile phones have become the technology that small businesses need to listen to. Reports say that mobile penetration has increased by more than 75% in the last two years. Mobile marketing is an effective way for small enterprises to tap and target all sections of clients. Small businesses are using it as a tool for local marketing and thus impacting their business in many ways.

Use of text message marketing:

All you need is a database of numbers and you can send text messages to your potential clients and customers. Even if you are not tech-savvy, sending a text message is the simplest thing. And unlike e-mails people tend to read the message superficially at least before deleting them. If you can catch the attention of your customers with your first line, chances are that the message will actually be saved in their box instead of going to their electronic trash bin.

Use of mobile coupons:

Small business owners send discount mobile coupons through SMS, promoting their business. For example, if you own an electronics goods store you can send discount coupons of your electronic goods to your existing customers during festival periods.



Increasing use of mobile apps:

The use of mobile applications has increased phenomenally. These downloadable applications designed for very specific functions make the device much more feature rich for its users. Tying-up with application developers or creating your own applications that meet the needs of your customers is a great way to let them know that you have expertise in your business domain.

Use of location based applications:

Through location based mobile applications, like foursquare, Facebookplaces, etc., people get to have a look at the location where your business is situated. Just through a plain Google maps app your customers/clients can find out the exact location of your business.

Acts as a form of viral marketing:

Mobile phone advertising acts as a form of viral marketing. Let's say, you came to know of a great discount scheme through a text message, will you not forward the message to your friend or relative whom you think may benefit from the discount? Or let's say you are thinking of taking a vacation with your friends and you get a message about great travel discounts, wouldn't you share the information with them?

So if you are a small business and don't have ample time and money to launch an elaborate marketing strategy, mobile marketing is one of the most convenient and easy methods to market your business. A simple text message and a little bit of creativity can do wonders for your business, especially in today's wireless world where customers have become overtly dependant on technology to get bargains, and fulfill their smallest of needs!

Related Articles

  Business Intelligence gearing up to go mobile
  What Small Businesses Need to Know About Mobile Marketing
  Future Marketing kicks out the ancient marketing
  Why does your business need a mobile application development?
  SEO Measures for Mobile Search
  Mobile Device Usage to Surpass PCs and What that Means for Your Business
  The Top reasons why mobile developers choose iOS over Android
  How to Create a Mobile Marketing Campaign
  The Easiest Way to Make Your Mobile Marketing Plan More Profitable
  Mobile Internet Security
  Boost Your Business Success With These Mobile Marketing Tips
  Mobile payments to hit $1 trillion by 2017?
  Process of Mobile Application Development
  iPhone Application Development Helps Businesses Grow
  The Advantages of Mobile Marketing
  What Makes Fragmentation Advantageous for Mobile Developers?
  Do You Need a Mobile Version of Your Web Site?
  Identifying challenges in mobile application development
  Importance of mobile commerce site
  What is the cloud based mobile application development?

Related Forum Posts

Re: The Mobile Marketing
Re: What is your Business?
Glad to be a member! - We Consult businesses FREE!
New Small Business Topic
Re: Internet Marketing Dashboard for Business Owners

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Manage Overwhelm & Massive Life Change

Profit from the Plateau

Thrilling Thursday - Life After Demotion

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.