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Useful Tips to Pump Up Your Facebook Page

Guest post by: Gourab Nanda

Article Overview: Facebook is phenomena that needs little introduction. It has changed the meaning of social interaction for millions of people around the world! Of course the networking site has also opened up a whole new avenue for marketing and branding.

Useful Tips to Pump Up Your Facebook Page

Facebook is phenomena that needs little introduction. It has changed the meaning of social interaction for millions of people around the world! Of course the networking site has also opened up a whole new avenue for marketing and branding.

So, how do you take advantage of it? Simple, use people's general Facebook behavior and identify areas where you can create publicity plugs for yourself and your business.

The first thing that you have to do in order to get noticed on Facebook is make it attractive. Whether you like it or not, appearances do count and in the world of social networking they count a lot! So, an engaging and attractive Facebook page is essential for grabbing the eye balls that may be a part of your target market.

The following are few ways to spice up your Facebook page and market your brand on a social networking site:

Activate Static FBML:

Static FBML is like a super essential application. It helps you customize tabs on your profile page and transform it into a quintessential part of your brand. Have a look at the Facebook pages of well known brands like Victoria's Secret, Mont Blanc, etc., to see static FBMLs at their best. FBML lets you add many new applications that can be developed in CSS, HTML, Facebook Java Script. Using FBML you can make creative and interactive pages.

Customize your profile page:

Customization of your profile page is essential for the growth of your business. Updating current and interesting information about yourself is important as it can help you establish a rapport with your target market. Many successful companies have tailor-made and personalized Facebook pages to increase brand equity.

Uploading photos and videos to sell your brand:

A picture truly is worth a thousand words, and sometimes even more! A good photo collection helps in attracting visitors. By uploading interesting pictures that show you and your brand in a flattering light you can highlight your skill sets and USP. For example, if you have a clothes store put pictures of the recent collection in your store to boost sales. Pictures are a great way to get people talking as well. If you look at Facebook pages in general you will notice that it is pictures that get the maximum comments from users.

Page Maps:

Adding the Page Maps on your profile page gives your business more visibility. The application helps to highlight the exact location of your business. Having a map for your business on the virtual world will make it easier for local users to find you.

Eventbrite:

If you have any special events, any gathering, promotional events adding Eventbrite to your Facebook page is the best way to promote your business or your brand. Eventbrite publishes the event directly on your Facebook page through newsfeed and helps in promotion of the event.

LinkedIn/Twitter feed:

Make your LinkedIn and Twitter feed easily accessible on your Facebook page, so that your friends and clients can easily network with you on Facebook as well as LinkedIn and Twitter. There is a LinkedIn tab on your Facebook page for technical ease and this application is very simple to use.

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Article Tags: online marketing, small business growth, small business management, small business outsourcing, small business tips



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Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Facebook Fan Pages - I have a Facebook Fan Page for my business, Solo-E.com. But my efforts at really getting it going (getting new fans, promoting discussion/interaction, etc.) have been, I'll admit, half-hearted. The biggest reason? I hardly ever visit the fan pages of other solo entrepreneurs, even those that I hugely admire. How about you? Do you regularly visit fan pages? What draws you to them, if you do visit? If you do have a Fan Page, what has your experience been with making it successful? How do you even measure that success??
Re: Facebook -- personal vs. business? - [quote="DaveGilbert":p04ea6ji]Facebook use to be a good resource however they have clouded the sites usefulness by allowing too many games on there, these days it is more of a gamers forum than a social site or a business venue[/quote:p04ea6ji] Dave, I think it may depend on who your Facebook Friends are. I have plenty of friends who seem to game...but they don't post it on their profile (or at least it doesn't appear in my newsfeed). However they do generate useful business discussions on Facebook that I participate in. Not advertising or even as formal as a blog (which are already quite informal, in my opinion, compared to articles for instance), but business mixed with the personal discussion that I, as a solopreneur, find useful. [quote="Mal Tindle":p04ea6ji]If I could go back to Facebook and register separately I would do it but as you say I don't think that is possible.[/quote:p04ea6ji] Mal, You *can* create a fan page for your business, separately from your personal profile. I know many folks who have both and direct business folks to their page, myself included. They also have had success driving traffic to their fan page with Facebook Page Ads; and from there driving fans to their blog, etc. No formal study, just my anecdotal observations...
Page Rank Changes - Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time. Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!


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